Branded Innovation

120 Flips | 3 Magazines | 13 Followers | @BrndInnovation | Branded Innovation is a group of passionate people helping others grow their business with seo online marketing, web development, and more!

5 Ways to Build Your Brand in Short Chunks of Time

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your brand embodies everything that you do and stand for as a business. At a tangible level, your business name, tagline, the colors you use and the content you publish encode your brand and present it visually and conceptually.<p>Building a …

You're No Little Fish: Stand Out by Dominating Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today’s hyper-competitive business climate, you could say it takes a village to run a startup. Between staff, products, marketing and sales funnels, it’s no wonder nine out of 10 startups fail.<p>Developing and nailing your marketing …

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we're going to talk about running some SEO tests. So it is the case that …

Implied Links, Brand Mentions And The Future Of SEO Link Building

Search engine optimization (SEO) has historically been a tricky game filled with speculation and increasingly abstract tactics to keep up with Google’s ever-more-sophisticated algorithmic changes. While Google always keeps the exact details of its updates under tight wraps, experts in the industry …

Using Modern SEO to Build Brand Authority

It's obvious that the technology behind search engines' ability to determine and understand web entities is gradually leaning towards how real people …

SEO

How to Use Google Analytics to Run a Social Media Split Test

Shares 4K<p>Have you used Google Analytics to get an idea of what content your audience responds to most?<p>Have you tried split testing?<p>Using Google …

5 Social-Media Tips to Enhance Your Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Could your marketing campaign use a little flair in social media marketing?<p>If so, here are five helpful tips to enhance your marketing via social media:<p>1. Share at the best times.<p>There may not an exact best time to post, but data …

5 New Social-Media Platforms Worth a Look

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When businesses launch social media campaigns, they generally focus on the major platforms. Facebook, Twitter, and LinkedIn are especially popular for business marketing, since they boast large membership numbers and generally seem to …

How Every Single Business Can Benefit From a Blog

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ensuring people regularly visit and engage with your website is a critical requirement in the new digital landscape.<p>As the CEO of a digital-marketing firm, I'm constantly asked by friends, acquaintances and total strangers what is …

Most Companies Don't Get How Customer Service on Social Media Works

This story originally appeared on PR Daily<p>It's not them. It's you.<p>About 80 percent of companies think they’re crushing it at customer service, but only 8 percent of paying customers agree. The disconnect was reported in a recent Sprinklr study, and truthfully, the results are not that surprising. …

The 7 Content Marketing Trends You Should Be Doing Now

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With publishers and advertisers shifting tactics, online content marketing efforts are accelerating at an unprecedented rate. But with more brands turning to these strategies, content-marketing efforts are becoming saturated.<p>Here are …

The new rules of online video advertising

<b>TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets.</b><p>In 10 years the figures will …

6 Ways PR & Social Can Boost Your SEO

In 2011, Forbes came out with an article titled, "PR is Dead." If you actually read the content within the piece, it talks about the future being …

Using Video Content to Tell High-Emotion Stories: Nonprofit Marketing

In theory, videos should be one of a nonprofit marketer’s most powerful tools. No content on the web today has the same viral potential of video, and …

Where Content Marketing Fits in Your Marketing Plan

While content marketing certainly isn’t new, there continues to be a lot of confusion over what it is and what it isn’t.<p>To help you understand how …

Use Search Insights to Boost Your Content Marketing Strategy: 4 Steps

Do you have content envy? Do you feel like your competitors’ material skyrockets while yours can’t get off the ground? The truth is, they are …

"4 Resources on How To Optimize Your Website's SEO Using Social Media" - Jeffbullas's Blog

I was at a trade show a few weeks ago and a guest to our stand at Infinity Technologies came up and started talking to us about his web site, that …

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic

I have become a habitual Instagrammer.<p>When I am out cycling, walking or just sitting admiring the view or the passing parade, I am looking for photo …

How to Boost Social Engagement for Your Website

Having a website is a great way to provide information to your customers, but if you want to maintain a dialogue with your customers, you should make …

Social Media Marketing: The Ultimate Guide (2017 Edition)

Perhaps one of the biggest human flaws is that we tend to be a bit impatient.<p>We speed date, eat fast food, use emojis instead of words, pay for …

5 Content Marketing Lessons You Don’t Want to Learn the Hard Way - Jeffbullas's Blog

Content marketing isn’t rocket science, but that doesn’t mean it’s easy either. Like anything, it takes continuous trial and error and making a fair …

5 Tips to Creating a Successful Content-Marketing Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The phrase “content marketing” is all over the web these days. Content has become a conglomeration of many things: webinars, blog posts, videos, social network shares and more. It sounds like a great idea. If done right, a well-executed …

Ultimate Guide to Mobile Social Media: Phone and Tablet Strategies for Twitter, Facebook, LinkedIn, and Google+

I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets.<p>Go figure.<p>Mobile …

Measure The ROI Of Customer Loyalty Marketing With These 5 Key Metrics

While we often think of customer loyalty marketing as a modern idea, tokens, exchanges, exclusive offers and other influencers trace back all the way …

25 Social Media And Content Marketing Tips From The Experts

The fast-paced nature of today’s digital culture is hazardous for brands and companies who ignore the importance of social media marketing. …

Email Marketers Need to Do More to Nurture Leads [Study]

Lead nurturing is a critical strategy for engaging prospects and guiding them toward purchase. But in today’s connected world, email isn’t enough and …

SEO Basics: Content Marketing Success Tips

In the content marketing world, there is a lot of talk about SEO, and for good reason. As Lee Odden recently explained:<p>“<i>Think of SEO this way: If a</i> …

A SEO Guru, Social Media Expert & PR Pro Walk Into a Bar... A Smarter Content Marketing Mixology

So, a SEO guru, a social media expert and a public relations pro walk into a content marketing bar.<p>The search marketer says to the bartender, “I’d …

How LinkedIn is Keeping Up with the Jones'

<i>By Anneke Steenkamp</i><p>For some reason, LinkedIn and Google+ are being treated as the ugly stepsisters in the world of social media. People assume that no social media channel is more influential than Facebook and Twitter, and that they dictate the trends and topics.<p>But don't underestimate LinkedIn; …