Adi

13 Flips | 2 Magazines | 23 Likes | 1 Following | 1 Follower | @BrittanyVStarr | Keep up with Adi on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Adi”

The 6 Most Damaging Texts You Can Send Your Significant Other

"Seen." Thumbs up. K.<p>Texting your significant other <i>should</i> be easy. But sometimes, all it takes is one stray “K” or a message “read” without a reply to start an argument, said Christine Wilke, a marriage therapist in Easton, Pennsylvania<p>“Some people don’t realize that while texting may be a quick …

The 10 things in advertising you need to know today

<b>1. Microsoft is planning to buy LinkedIn for $26.2 billion, giving it access to the business networking site's reams of data about professionals.</b> Microsoft will pay $196 per share for the company.<p><b>2. Apple announced big updates to all four of its platforms at its Worldwide Developers Conference</b> …

The ineffectiveness of digital video and traditional TV ads

Video ads on both the internet and traditional TV are failing to reach and resonate with audiences, according to a new study conducted by ORC International and commissioned by the video ad firm Mirriad.<p><b>76% of respondents reported blocking video ads online and skipping traditional TV ads.</b> The number …

Digital Advertising

5 Entrepreneurs Used This Platform to Make Million-Dollar Businesses

Most people view this social network as a way to connect with and keep in touch with friends, not a platform to make millions. But if you knew how to do it, would you?<p>It's no secret that Facebook is a powerful platform for marketing a business. But so few companies are using the platform to it's …

Why your content strategy isn't working

Almost every company that says they invest in marketing has a blog, social media presence, videos on YouTube, and downloadable content. And while that's all nice to have, let's be completely honest here … it's probably not doing what you hoped it would.<p>You had visions of incoming inquiries, new …

Marketing

'No McDonald's, no motorway, no army': Iceland's evolution recalled

Iceland’s nascent relationship with tourism is bringing a new era to the country. Four people chart the changes to the island’s image<p><b>Magn</b><b>ú</b><b>s Sveinn Helgason, economic historian, Walk the Crash tour guide and contributor to the government’s official inquiry into the economic collapse of 2008</b><p>Related: …

Iceland

Easy Tips On How To Create A Brand Position For Your Product Or Service

<i>How to create a lasting perception about your brand that makes you stand out from the competition.</i><p>There’s a lot of wisdom behind the phrase, “Out of mind, out of business.”<p>Marketing experts Al Ries and Jack Trout penned it in their classic book, “Positioning: The Battle for Your Mind.”<p>If your …

3 Powerful Steps to Write Your Brand Story

Effective storytelling can make all the difference as you create your company's brand.<p><i>John Cinquina, an Entrepreneurs' Organization (EO) member from Perth, Australia, is the CEO of Red Meets Blue Branding--a brand strategy agency--and the author of</i> Build Great Brands<i>. We asked him about the best</i> …

The Future of SEO: 5 Stats That Show Where Google is Heading

As per a December 2014 Shareaholic report, social media dethroned search as the number one source of website referral traffic. And, if you zoom out …

How This Mom Developed a Product That Sold Out Instantly on QVC

Krista Woods wanted to create a product that would keep her kids’ sports equipment and sneakers smelling clean. Thanks to an appearance this week on …

Silicon Valley Legend Creates Pitch Deck Template For Entrepreneurs

Peter Thiel cofounded Paypal with Elon Musk and Max Levchin in 1998. They sold this company to eBay in a deal worth over $1B. He then founded several …

Working for a startup is sort of depressing these days, and one essay writer described the change perfectly

But 2016 has become the year of the "unicorpse."<p>Many unprofitable, once high-flying startups are having their come-to-Jesus moments: they may have problematic products, can't easily raise more VC money, no one wants to buy them, and no one is interested in their IPOs.<p>And their employees, who were …

Tesla’s Simple Business Strategy You Can Implement Immediately

<i>“I think it is possible for ordinary people to choose to be extraordinary.”</i> — <b>Elon Musk</b><p>Tesla recently announced their $35k car, a massive drop from …