Brittany

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Understanding Search Console by Google

UPDATED: DEC. 2016<p>This is the recording of a training I did in via my FB page. If you’re more of a ‘reader’ than a ‘watcher’, I’ve summarized each …

SEO

The future of paid search buying

Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.

With New GDN Ad Format, Text Ads Will Compete In Display Auctions

Today, Google unveiled a new ad format on the Google Display Network (GDN) called magazine ads in which text ads are converted to show as …

The crazy-effective 12-month digital marketing campaign schedule

Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long …

6 AdWords PPC Hacks You Need To Know

Almost everyone is doing AdWords, but not everyone is doing it well. With these hacks you’ll be able to take your campaigns to the next level:Save …

AdWords

Demystifying the concept of ‘attribution’ in digital marketing

Vishal Agarwal Contributor<p>Vishal Agarwal is the EVP and chief marketing officer at Choxi and founder and CEO of ItsaCheckmate.com.<p>More posts by this contributor:<p>How digital marketers can get better results with less capital<p>As an ardent sports fan, most of my analogies revolve around sports — and so …

Marketing

5 Big Changes Coming to AdWords: Everything You Need to Know

For a few years now Google has been making big announcements in the spring, and they've usually revolved around mobile - in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then …

AdWords

Treadmill Walking Weight Loss Workout Plan

Treadmill walking is a great way to burn extra calories each day to help you lose weight. Aim to burn 300 extra calories per day with cardio exercise …

Exercise

5 Essential Tools for a Winning Digital Marketing Campaign

Source: Pixabay<p>Digital marketing is by no means an easy endeavour. In today’s brutal competition, you need to employ the best practices that will …

Marketing

Calculating the value of organic traffic

Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate.

Are You Ready for the Future of Adaptive Content?

A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from …

Marketing

16 Online Tools That Will Improve Your Website’s Conversion Rate

I’m sure you have an excellent product or service…<p>So you’re out there trying to get everyone to know about it.<p>You’ve spent hours on your website and …

What Neuroscience Can Teach Us About Marketing

Marketers have seen trends and theories come and go over the years. Neuromarketing—or the use of neuroscience tools and theories to better understand …

Naked Wants to Change the Weight Loss Game With a 3D Home Body Scanner

The latest innovation in Silicon Valley comes in the form of a sci-fi-like magic mirror. Dubbed “Naked,” the 3D fitness tracker wants to change the …

Fitness

How to eat yourself drunk

The <i>GQ</i>-approved bible of alcoholic treats, desserts and savoury cocktails to try right now.<p><b>Alcoholic snacks</b><p><b>Cocktail pastilles from Smith …

How to split test in AdWords more effectively using Adwords Scripts

Google AdWords scripts are an incredibly powerful tool for managing Google AdWords campaigns and automating laborious tasks.AdWords scripts were …

AdWords

6 Content Marketing Resources Brands Should Be Aware Of

Yes, I know my title ends in a preposition. Sue me, grammar police of the world. There’s a reason that content dominates the world of marketing: It allows businesses to leverage their knowledge and stand out from their competition. Besides being cost effective, content marketing provides value that …

Marketing

5 Strategies to Empower Your Digital Marketing Campaign

Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to 28% better results, digital marketing may be the way to go considering how lead generation costs can be quite high in many sectors.<p>Though direct mail is bound to reach 70-80% of potential borrowers and ensure up to …

Marketing

6 Easy Tools to Start Your Business Today

Thanks to steadily diminishing middle class wages and recent advances in technology, more individuals than ever are setting out on their own to become freelancers or start their own business.<p>Those who are embarking on this path understand that it is their greatest chance of acquiring wealth and …

Small Business

Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself

Thanks to online tracking technology, marketers no longer have to rely on assumptions about consumer behavior. Instead, they can deliver ads targeted specifically to individuals based on their behavior online. Marketers have long known that this type of personalized advertising is more effective at …

Psychology

The 11 minute guide to a bulletproof UX strategy

The heart of great UX strategy lies in thorough research. Unfortunately, UX research is usually a mess.<p>If you’re an outsider, you’re still getting to know everyone involved in the project at the same time you’re navigating which research activities to take on. If you’re an insider, it can be the …

Product Management

7 Tools to Uncover Customer Needs & Map the Customer Journey to Create Better Experiences

Marketers have become increasingly focused on the importance of understanding the customer journey and using data to lead their marketing strategies. …

Customer Experience

How Touching Your Different Fingers Can Make You Healthier

Jin Shin Jyutsu is a 5,000-year-old Japanese healing art based around holistic healing approaches which emphasize healing the whole body as opposed …

Yoga

Why You Need to Humanize Your Social Media Marketing

The social media marketing landscape is constantly evolving with new networks, widgets, and tools. The way marketers approach social media …

Public Relations

How Does Big Data Change Social Media Marketing Strategies?

The amount of data businesses have today to analyze and utilize is unprecedented, and it’s literally growing every second. With so much data …

Interaction Design: The Last Element For a Perfect Website

Today, each and every one of us is well familiar with the facts that about more than a million of people use internet everyday and usually a large …

UX Design

Gartner’s 2016 POV on Data & Analytics

Sydney Summit Portends What’s Important In 2016<p>I just returned from Sydney, Australia, where I attended the Gartner Business Intelligence, Analytics and Information Management Summit. Sydney is the first of seven Gartner BI and Analytics Summits that take place throughout the globe each year. As …

Big Data

Digital Marketing Strategies Changing Pharma Sales Models

As patients continue to grow more comfortable in a digital world and more savvy about their health care options, pharmaceutical manufacturers are …

Marketing

Build a static site with Material Design Lite

Material Design Lite is a frontend website template that enables you to easily add a Material Design look and feel to your projects. MDL was designed …

Web Design
Digital Advertising