Brionna Simons

120 Flips | 3 Magazines | 3 Likes | 11 Following | 2 Followers | @BrionnaSimons | Graduate student studying marketing in Denver

Crypto Startup Blockchain Partners With UN Officials on Sustainability Goals

Cryptocurrency wallet startup Blockchain is partnering with representatives from the United Nations Development Programme and the UN Refugee Agency …

The Year's Most Sustainable Gear

The environment all too often pays the price for high-performing gear. But these 10 products save waste from landfills, ditch harmful chemicals, and …

Washing Machines

GE Plans Wind Turbine Nearly Three Times as Tall as Statue of Liberty

General Electric Co. said Thursday that it is planning to build what would be the world’s largest offshore wind turbine—a behemoth nearly three times as tall as the Statue of Liberty.<p>The announcement launches the struggling conglomerate into competition with international turbine makers such as …

Pick Up Trash While You Exercise. It's Called Plogging.

If the Swedish fitness trend is more than just a fad, it’s a win-win for everyone.<p>Take a run in any city and you’re bound to find litter strewn along sidewalks, roadways, and trails. The average jogger may blow right past it. A <i>plogger</i> like Laura Lindberg, though, will make picking it up a crucial …

How Loyalty Marketing Can Survive in a Gen Z World

We’re going deeper into 2018, which means the predictions, trends and what’s-in-store-isms of marketers everywhere are fading in favor of actual …

Public Relations

Facebook is letting BuzzFeed down, so it’s turning to Tasty-branded kitchenware

Media is a hard business. But if you’ve watched even one episode of <i>Shark Tank,</i> you know that retail is also a hard business. So it’s interesting to learn that BuzzFeed is launching a new line of kitchenware that will be sold in 4,000 Walmart stores. According to <i>Recode</i>, the media company is going to …

Re/Max Goes Full Wes Anderson in Series of Colorful, Quirky Ads

Wes Anderson didn’t make these new real estate ads, but the indie auteur’s fingerprints, figuratively speaking, are all over them. Stylized, …

Creative Doesn't Eat Strategy for Breakfast

Somewhere along the way, while above-the-line creative and media agencies were beefing up their strategy teams with lots of great brains to mine gold …

Advertising Industry

Twitter Committed To Creating A Healthier Environment

Following Facebook’s lead, Twitter is inviting an open conversation about its impact on the health of individuals and society at large.<p>“We’re …

Social Media

Message To Marketers: Emailing Millennials Works

As messaging apps proliferate, millennials have a seemingly endless number of ways to communicate with everyone in their lives on any given …

Marketing

Dropbox Partners With Google Cloud On G Suite Integrations; Gmail Included

Dropbox, the cloud-based content storage firm, is partnering with Google Cloud to integrate its collaboration platform with G Suite productivity …

Advertising Industry

7 Down & Dirty Ways Brands Can Collaborate with Fans to Create Amazing Content #SMMW18

“So much time and so little content to create.” – Said no one everLet’s face it marketers, creating a quantity of quality content isn’t easy. Even …

Ghostbusters Launching Augmented Reality Game

The Pokémon Go approach to augmented reality is about to be tried using ghosts from Ghostbusters. The AR approach was highlighted at Mobile World …

Augmented Reality

See the Finalists for Ad Age's Creativity Awards | Agency News - Ad Age

Work<p>Content Marketing of the Year Finalists<p>Breaking2<p>Nike, Wieden & Kennedy Portland and Dirty Robber<p>In May 2017, Nike, Wieden & Kennedy and …

Advertising

This beautifully designed 'dumb phone' can only make calls and send texts — and it might be the key to curing our addiction to apps

The Brooklyn-based startup Light has set an impossible goal of getting people to put down their smartphones.<p>Light launched in 2014 and a year later debuted its first product, the Light Phone. It could only make calls and tell the time, and the company described it as a "quite a smart 'dumb' …

The 2018 Sustainable Tourism Index - The Economist Intelligence Unit (EIU)

Sustainable tourism is defined as the creation and promotion of a tourism industry that preserves or enhances a country’s social, cultural or …

Airbnb's Lehane on Sustainable Tourism, Travel Ban

Chris Lehane, Airbnb's head of global policy, discusses the company's growth, sustainable tourism, President Trump's travel ban, sexual misconduct …

A group has pledged to plant a million trees to combat Trump's pro-coal stance — and they've been wildly successful

Donors have funded the planting of over one million trees as part of the "Trump Forest," a project to combat President Donald Trump's pro-fossil-fuel energy policy.<p>The project began just under a year ago, when Trump pledged to pull the US out of the Paris climate agreement. Since then, over 3,300 …

4 Steps Toward Creating a Truly Inclusive Workplace

Posted on February 22, 2018 by David Claps<p>“Diversity, equity, and inclusion should be everyone’s job,” said Dwayne Marshall, Senior Director of …

How To Use Weird and Funny Ideas in Your Viral Content Marketing Strategies

Going viral is every content marketer’s dream. So how do you create such kind of content? You can learn much of the strategies by studying the …

Startup Of The Week: Chummy

Meet Anton Zapolskyi, Vitalii Betin and John Popel, key people behind Chummy, the simplest app to ask for help and pay it forward.<p>I connected with Chummy co-founders to talk about social responsibility, human kindness and startup life.<p><b>Tomas Laurinavicius:</b> What’s your elevator pitch?<p>Chummy is the …

Kuala Lumpur

20+ Social Media Video Marketing Trends for 2018 [Infographic]

Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your …

The top tourist attraction in every country in the world

Even as early as a decade ago, if you were backpacking in a foreign place, it was not uncommon to rely on the wisdom printed in travel guides such as Lonely Planet or Rick Steves to choose your day-to-day activities.<p><i>"Go off the beaten path to see this secluded black sand beach that's only used by</i> …

Costco is selling more cars than ever before by offering one key perk

Costco's car business is thriving, thanks in part to a perk that sets it apart from the competition.<p>On Tuesday, Costco said its auto program sold more than 520,000 vehicles last year, an increase of more than 6% over 2016 sales figures, during a year when total sales dropped across the auto …

A $42 million '10,000 year clock' is being installed on Jeff Bezos' property

Amazon founder Jeff Bezos took to Twitter to announce that construction of the 10,000 year clock has begun on his property in Texas, with a view to encourage thinking about humanity in the long term.<p>Conceived back in 1986 by American computer scientist Daniel Hills, the clock’s mechanism is …

Jeff Bezos

Would you sleep in a glass pod hanging off a Peruvian cliff?

<b>(CNN) —</b> Would you sleep in a transparent capsule hanging off the side of a Peruvian mountain?<p>That's the idea behind the spectacular Skylodge Adventures Suites, glass lodges precariously situated on the side of a cliff in Peru's Sacred Valley.<p>If you're brave enough to stay, these crystalline pods …

South America

10 Gmail extensions that can boost your productivity

There’s a reason Gmail has become so popular — it’s free, it’s easy to use and it keeps evolving. To top it all off, Gmail offers even more improvements through the use of extensions, which are optional, user-installed upgrades that add new features or improve on features that already exist within …

Social Media

How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily …

Marketing

Could These New Tools Help Facebook Win Influencers From YouTube? | Inc.com

Is Facebook making a play to pull some YouTube influencers to their Creator platform? It sure seems like it. The social media juggernaut recently launched two tools meant to help their creator community create content, share it, and engage with fans more seamlessly, perhaps aiming to make Creators …

Social Media

Viacom to acquire Whosay to boost branded content

<i>0</i><p>Recent Alerts<p>Sign up to create alerts for Instruments, Economic Events and content by followed authors<p>Free Sign Up<p>Already have an account? Sign …