Bri Davenport

80 Flips | 6 Magazines | 1 Following | @BriDavenport | Keep up with Bri Davenport on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Bri Davenport”

McDonald’s Crops the Golden Arches to Direct You to the Closest Restaurant

McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in …

The Top 4 Marketing Trends to Watch in 2018

With 2018 just a few months old, there are already a number of marketing trends that have emerged for businesses to take advantage of. Staying ahead …

Digital Marketing Trends in 2018

Almost everyone will be affected by the digital marketing changes happening in 2018. Businesses need to keep up with latest trends to be competitive. …

Marketing

5 Key Trends for Success in Affiliate Marketing for 2018

Affiliate marketing has always been a mainstay of doing business on the Internet – of course, it has been around before, but it is the easiness of …

What is Snapchat's place in the marketing mix?

In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to …

Advertising

The Evolution and Awakening of the Modern CMO

Marketing is nearly as old as humanity itself. When our early ancestors began working together outside of the family construct, those who thrived …

CMO

Is Facebook Winning the Battle Against Ad Fraud?

Ad fraud is often described as a cat-and-mouse game, with networks’ best efforts at detection a few short steps behind bad actors’ best efforts at …

Twitter Runs First Oscars TV Ad, Women’s Empowerment Spot #HereWeAre (Watch)

Twitter bought its first-ever ad during the Oscars, with a spot airing during Sunday’s telecast tying its brand to a message of female empowerment — …

Why Empathy Is the Key to a Positive Brand Experience

In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer …

5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs

If you really want to get closer to your customers, you need to rethink nearly everything you’re doing. Here’s how to start.<p><b>Lose the org …

Here's How to Level up Your Marketing Team (Without Blowing Your Budget)

Ever considered purchasing a conference 'recap' instead of blowing thousands on an actual conference itself?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As the barriers to opening a business fall, competition increases. We see evidence of this trend every day in new articles …

SEO basics: Elements of the Google Search Engine Results Page

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. …

How to create a solid Brand Identity

Brand identity –What do you think about it? Is it really important to have one? What is it exactly? It is a simple word with lots of meaning. …

Marketing

How to Use YouTube to Market Your Business

Since it’s introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for …

Watch: Clever Table Design Transforms Into A Shelf Within Two Seconds

<b>In a single move,</b> ‘SWING’ by EVE collection transforms from a modern table to a stylish shelf. Introduced during a design event at Cologne, Germany …

A Wristwatch for the Bold at Heart

If watches were fonts, this one would be a Futura Bold. Geometric, aesthetic, and damn near perfect, the MODUCO watch makes a strong statement thanks …

Stainless Steel

A Little Advice From The Most Prominent UX Research Firm In The U.S.

Wise words from Neilsen Norman Group: you don’t always need to follow the latest design trends–but there’s an easy way to tell when you should.<p>In a new video, Neilsen Norman Group‘s UX specialist Katie Sherwin points to three questions any team should ask itself before following a new trend. First, …

How Paul Rand presented logos to clients

Mason began, “The trade mark, which in the spacious days before the invention of the corporate image could afford to live in a measure of ornamental …

Graphic Design

Why the Smartest Brands Elevate their Events with Design Thinking

The pundits and gurus have long observed that the marketing industry is shifting from being event-centered to being data-driven, but this isn’t the whole truth. While there’s more pressure than ever on marketers to lead with analytics and prove ROI, there is another wave of change that’s affirming …

Design Thinking

Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?

Branding experts weigh in.<p>Why do so many tech companies’ logos look the same? From Google and Airbnb to Spotify and Pinterest, these companies have gradually shifted their branding from idiosyncratic typefaces to remarkably similar sans-serif fonts. This month, a viral tweet from the type studio Oh …

Investing in The Future

Innovation is thriving at UC Berkeley. Since 2013, CITRIS Foundry has helped more than 150 campus entrepreneurs launch technologies and companies …

The changing face of medical-device design

Design can help craft a standout patient experience. Here, three leaders discuss how the discipline is improving medical products and driving …

How To Execute A Successful Innovation Strategy

In his book <i>Change by Design</i>, Tim Brown lays out his Ways to Grow Matrix, which maps innovation along a vertical axis representing existing to new offerings and a horizontal axis representing existing to new users. This is a simple and brilliant way for companies to gauge the balance of their …

Personalized curriculum captures students' imagination, interest

Focusing on their personal DNA and genealogies, middle school students appear to have learned as much as their peers who used case studies, according …

New York Times Adapts Data Science Tools for Advertisers

Team will help lure marketers with tools to predict which articles will resonate with certain readers to better target advertising<p>By<p>Benjamin Mullin<p>Benjamin Mullin<p>The Wall Street Journal<p>Biography<p>@benmullin<p>benjamin.mullin@wsj.com<p>Publishers are increasingly building data science tools to boost web …