Brett Gordon

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8 Myths People Believe About Analytics (But Shouldn't)

Debunk common myths people believe about analytics and get some resources you can learn from instead.

Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Customer acquisition cost (CAC) is a metric that has been growing in use, along with the emergence of Internet companies and web-based advertising …

Customer Experience

SocialRank Launches Instagram Analytics Tool

It’s debatable whether Instagram has outstripped Twitter in terms of active users, but what’s certain is that brands and individuals love the photo-sharing social network.<p>What many of them don’t love is the lack of useful tools for understanding more about their followers. That’s where SocialRank …

Social Media

How You Can Create the 'Perfect' Social Media Post (Infographic)

This story originally appeared on PR Daily<p>We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands.<p>Alas, there isn't.<p>Each social network operates a little differently, and each brand's fans have their own …

Social Media

How to Craft the Perfect Social Post [Infographic]

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Looking to maximize the effectiveness of your social media posts? Look no further. Bookmark or print the handy infographic below from social-campaign company My Clever Agency and reference it anytime you get befuddled.<p>Some things to keep …

Social Media

Instagram Rolls Out Deeper Analytics for Advertisers

Instagram launched a suite of deeper analytics for advertisers on Thursday that are targeted to offer greater visibility into how their campaigns are …

8 Proven Strategies to Grow Your Followers and Reach On Instagram | Collaborative Social Marketing

Did you know that Forbes Magazine recently said that “Instagram is shaping up to be the worlds most powerful selling tool.”<p>Visual and mobile …

Why Building An Email List Is More Important Than Social Media Followers

Building an engaged email list is a simple and effective way of building the marketing reach of your business. Whilst email marketing may not be as …