Bre Kelly

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What influencer marketing really costs - Digiday

A lot of people talk about influencer marketing, but few understand how it is priced.<p>Influencer costs can range from a couple of hundred to millions …

Public Relations

Social-Listening: 5 Ways To Really Engage With Your Social Media Audience

What do you consider social-media marketing? For most businesses and brands, the answer is simple: an opportunity to publish relevant content, grow your follower base, and generate both thought leadership and engagement.<p>But what if we told you that in limiting yourself to this definition, you’re …

Marketing

5 B2B Buyer Preferences to Know | LinkedIn Sales Solutions

What do B2B buyers really want? That’s the most important question on the minds of all sales professionals and a key part of developing an effective …

2016 Was A Helluva Year For Influencer Marketing. What Will 2017 Bring?

The headlines seemed to be filled with "influencer marketing" this year. From mergers and acquisitions, like Collective Bias' own with Inmar, Inc, to Google's purchase of Famebit, and companies like Conde Nast partnering with IBM's Watson to find influencers, there has been a scramble on all fronts …

Public Relations

The Future of Influencer Marketing: Top Predictions for 2017

The buyer journey has changed, and will only continue to evolve. Clean funnels that marketers used to use to determine their digital marketing …

Public Relations

What's Next for Influencers in 2017

Could the days of the $15,000 Instagram be over?<p>Could the days of the $15,000 Instagram be over?<p>3.6K<p>SHARES<p>For years, the fashion industry has been …

Big 2017 Social Media Marketing Trends You Need to Know

Do you think 2017 will be the year of video? Again? If so, you’re in good company.<p>In fact, if I were forced to TLDR this post, the big social media …

7 Social Media Search Tactics to Find People and Content

Finding it difficult to find the right people to connect with on social media?…or…Do you want to identify when someone talks about you, your product …

Infographics

How B2B Sales Can Benefit from Social Selling

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with a prospect now takes 18 or more phone calls, callback rates are below 1%, and only 24% of outbound sales emails are ever opened. Meanwhile, 84% of B2B buyers are now starting the purchasing …

Public Relations

5 Ways to Boost Your Sales Career With Social Selling

Social selling can make a huge difference in your sales results and could impact your career more than you imagined.<p>I want to share a story of someone who has taken off in her career based on these 5 tips. Lindsey and I have had some great conversations to get to know her story a bit better and …

Selling

Why Social Selling Needs To Be In Your Organization

Many marketing and sales professionals aimlessly use social media and don’t have a grasp on how to leverage social media to uncover opportunities. …

Selling

My Story: How Social Selling Helped Influence Over One Million In Revenue

By Jack Kosakowski, "SaaSaNova" of marketing automation, Global Head of Social Sales Disruption at Creation Agency (@jackkosakowski1)<p>Say goodbye to …

Social Selling 2016: Top 100 Influencers and Brands

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, …

6 Social Technologies to Help Sales Move the Conversation Needle

Most sales leaders and practitioners are starting to take social media serious as a way to get <b>visible</b> and <b>valuable</b> to their buyers in the sales …

Do’s and Don’ts for B2B on LinkedIn

LinkedIn is an important social media platform for reach customers, whether they are retail customers or other businesses.<p>However, if you are a …

Marketing

16 Top Marketing Blogs and Publications You Need to Be Following

The best marketers are incessantly learning. Why? They can't afford to stop.<p>The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I've often said that the one main secret to my success is my …

Marketing

How Employee Advocacy on Social Media Helps Gain Customers

Your employees are the voice of your company and biggest advocates. Use them!<p>Many companies have embraced content marketing and have had degrees of success with it. Every month I talk to a handful of businesses about their social media marketing strategy.<p>One of the biggest misses I see with almost …

Marketing

Be Successful in 2017 with these 5 Key Digital Trends

–<p>–<p>–<p>–<p>–<p>–<p>Nowadays, there are 5 web marketing tendencies which every decision maker shall better follow:<p>–<p>♦ Social Selling<p>♦ Social Proof<p>♦ Influencer …

Marketing

Bernie Sanders: If Trump Stands Up To Corporate America, He'll Have An Ally In Me

The former Democratic presidential candidate seems to be warming up to the idea of Trump as commander-in-chief.<p>Former Democratic presidential hopeful</b> …

Middle-class

Jeff Sessions, a Fitting Selection for Attorney General

The Washington Post reports on the Republican legislative agenda for the rest of the year. In a word, it’s scant: An absence of hard deadlines and …

Chappaquiddick Island

Social Influencer Marketing on the Rise: New Research

Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses …

Marketing

Why your ‘influencer’ marketing strategy isn’t working

BuzzSumo. This tool is useful for marketers who work with several influential users at once. It provides thorough analyses of their actions and …

Public Relations

Influencer Marketing Is A Content And Distribution Two-For-One

As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content marketing,” but for some reason, it’s still being forced into a box fit for media and distribution. …

Marketing

9 Metrics to Determine your Social Media Marketing ROI

Last week I was asked, <b>“How do I know my efforts on social media are working, or am I just spinning my wheels?”</b> Jim, an entrepreneur with a growing …

Marketing

5 Signs of a Weak Social Media Campaign

Given that the majority of businesses are increasing their digital marketing spend going forward, there’s a lot of pressure for marketers to prove …

Marketing

The Metrics You Should Be Measuring Social Media On

Are you still measuring the success of your social media channels on metrics like clicks, opens, likes, and retweets? If so, you're not capturing the …

Marketing

7 Awesome Hacks to Promote Your Social Media Posts

Image via UnsplashEvery day, the average social media user is inundated with a ton of posts. Most of these might be from friends and people she …

Marketing

How to Find Influencers Suitable for Your Brand

While the first part of the Complete Guide to Influencer Marketing sought to explain the meaning of the term, this second part will help you to find …

Public Relations

How to create a blog that will really benefit your business

Surely it goes without saying that if you have a business, that business should have a website. But registering a domain name and launching a …

Marketing