Braniesha Brown

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Millennials’ lust for makeup driving a boom in the cosmetics industry

Meghan Roark isn’t too proud to admit she has an addiction. Her habit? Makeup.<p>Roark, 27, who works in retail in Abingdon, Virginia, estimates she …

Public Relations

A New Era of Retail Is Coming

Toxic mass merchants are making brands commoditised hostages in a high-speed chase to the bottom. But a new class of experiential retailers is rising.<p>…

This ’90s Hair Trend Is Back, According To Pinterest

Beauty<p>The Best Hairstyles For Girls With Long Hair<p>Beauty<p>Mila Kunis Just Debuted The Perfect French-Girl Haircut<p>Beauty<p>This Product Will Make Your Hair …

Hair

Calvin Klein is spending another $20 million to market its Amazon partnership

PVH Corporation, the company that owns Calvin Klein and Tommy Hilfiger, is adding an extra $20 million to its marketing budget for the holiday …

Los Angeles

A longtime Sephora holdout, MAC Cosmetics is close to becoming Ulta’s highest-performing brand

Entering Ulta has been a significant boon to MAC Cosmetics’ North American business, which has witnessed a slowdown in recent years as department …

Lips

Kim Kardashian West’s New Look Proves This Hair Trend Isn’t Going Anywhere

There seems to be a hair fad going on amongst the Kar-Jenner sisters.<p>Is it just us, or does it seem like the Kar-Jenner sisters can’t seem to keep …

Hairstyling

These Are Pinterest's Must-Have Winter Fashion Trends For 2017

It's easier than ever to look good while staying warm.<p>As cold weather sets in in many areas, fashion fans have switched their stilettos and silk …

This Scented Beauty Trend Is Taking Over Pinterest

You may remember sporting temporary tattoos when you were young, but now they’ve come back in a big way for adults. From custom orders for …

Beauty