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Why mobile is the big thing right now — and how it's changing advertising

Over the past five years alone, mobile has gone from emerging opportunity to new normal.<p>Mobile's emergence as one of the leading digital ad formats …

How to Use Malcolm Gladwell’s Theories for Content Marketing

Malcolm Gladwell is generally acknowledged as one of the foremost thinkers of our age. He’s written about a variety of topics, from French …

Turn Ideas into Products, Find the Right Social Media Management and More - Small Business Trends

For a successful business to really come together, you need so many different factors to work out perfectly. You need a great idea, a way to create …

7 Factors Every Marketer Should Consider Before Extending A Brand

One of the most common growth strategies marketers employ is a brand extension. Whether it’s extending a line of products, like Coke to Diet Coke, or extending a brand outside of its core category, like Arm & Hammer Baking Soda to A&H Deodorant, brand extensions are a commonplace effort designed to …

Tracking is essential to your content marketing program

Are you tracking the results of your content marketing efforts? Do you know how many visitors are reaching your website through your blog, social …

Blue Print for Google Analytics Implementation

If you can’t describe what you are doing as a process, you don’t know what you’re doing. – W. Edwards Deming If you believe in this quote, you are …