Brandingmagflipped into BrandingmagDisconnected Sound in the License-Obsessed Land of High Fashionbrandingmag.com - Bjorn ThorleifssonIn today’s highly competitive market, luxury fashion brands often seek innovative ways to enhance their brand image and captivate their target …
Brandingmagflipped into BrandingmagBrand Campaigns, Part 4: Why and When Should You Use Them?brandingmag.com - John JamesEvery marketer is inspired by famous video commercials, especially early in their career. You know, those emotional, cinematic ads from brands we all …
Brandingmagflipped into BrandingmagEnter the AI-powered Mascot Paradigm of Brand Personificationbrandingmag.com - Gidyon ThompsonMark Zuckerberg launched Threads as a competitor of the microblogging platform X (formerly Twitter), with the platform gaining 30 million users …
Brandingmagflipped into BrandingmagWhy Rebrand? Or Better Yet, Why Not?brandingmag.com - Nick LiddellIf 20-plus years of brand consulting have taught me anything, it’s that rebranding is (and should be) a huge pain in the arse. Taken seriously, a …
Brandingmagflipped into BrandingmagBrand Campaigns, Part 3: How Does Brand Advertising Work?brandingmag.com - John James“As our island of knowledge grows, so does the shore of our ignorance.” – John Wheeler To understand how brand advertising works or doesn’t work, we …
Brandingmagflipped into BrandingmagDe-positioning Mastery: Solving the Hero Pain Pointbrandingmag.com - Todd IrwinDe-positioning highlights the customer pain points you solve better than your competitors do while simultaneously underscoring the discrepancy. What …
