Branding in Asia

747 Added | 7 Magazines | 15 Likes | 3 Following | 19 Followers | @BrandinginAsia | Creative Work, Profiles and Insight into Branding, Marketing, Advertising and Business in Asia.

Makeup Sales to Elementary School Students Surges in South Korea

<b>A</b>s if parents don’t have enough to worry about, South Korean elementary school students buying beauty products is on a fast rise says new industry …

Flying Sumos and a Woman's Dress Blown Off in Bizarre Japanese Ads for Indoor Skydiving

<b>I</b>t’s almost, well, ok it <i>is</i> cliche to say “only in Japan”. Yet, when those moments continue to arise that call upon the words, what’s one to do other …

Amazon to Open Pop-Up Bar in Japan Serving Drinks Later this Month

<b>F</b>ollowing up on its free Sommelier service opened last year to help Japanese consumers choose wine, Amazon is now opening a pop-up bar in Tokyo.<p>Aimed …

Japan

Japan's Line Messaging App Opens Times Square Store as Part of Global Expansion Strategy

<b>A</b>s part of its global expansion strategy, Japan’s popular messaging app, Line, has launched a flagship store in New York’s Times Square selling …

South-east Asia

Apple's Siri is Far from Star Material - So the Brand Turns to 'The Rock' to Convince us Otherwise

<b>W</b>hile I have a long list of gripes with Siri (she can’t even answer the question ‘What model iPhone do I have?’ or make it all the way through an …

Siri

Apple Bowing Once Again to the Emperor with Ban of VPN Apps in China is an Unfortunate Move

<b>I</b>n another move to appease the Chinese consumer overlords, Apple has banned VPN software in its China app store. Software that, technically, allows …

Privacy

Jackie Chan 'Stars' in Hong Kong Airlines Ad for Expansion into North America

<b>H</b>ong Kong Airlines recently launched their first flights into the North American market with a non-stop daily service between Vancouver and Hong …

Hong Kong

Kia Profits Plunge 53 Percent on Weak Sales in China and the U.S.

<b>K</b>ia Motors Corp. reported that its second-quarter net profit plunged a remarkable 53 percent from last year as weaker demand in China and the United …

Markets

DDB Group Singapore Appoints David Shaw as Chief Strategy Officer

<b>D</b>DB Group Singapore has appointed David Shaw in the newly-created role of chief strategy officer charged with heading its brand consulting and …

Advertising

LG Partners Once Again with Joseph Gordon-Levitt to Promote Creativity and Smartphones

<b>L</b>G Electronics has once again partnered Joseph Gordon-Levitt –marking the third time working the actor’s production company, Hit Record. The …

Apple Addresses Declining Sales in China with New Managing Director

<b>I</b>n response to the company’s decling sales in the region, Apple has named Isabel Ge Mahe, vice president of Wireless Technologies as vice president …

JBL Launches Noise-Cancelling Headphone Campaign Via Cheil Hong Kong

<b>J</b>BL has released a print campaign created by Cheil Hong Kong called ‘Block out the chaos’ to communicate the auditory benefit of its noise-cancelling …

McDonald's Clothing? Brand Celebrates Global Delivery Day with Fashion Swag

<b>I</b>n celebration of Global Delivery Day on July 26, McDonald’s is unveiling its own branded line of apparel and goods dubbed “The McDelivery …

Masami Nagasawa Stars in Energy-Filled New Ad for Under Armour Japan

<b>I</b>f you’re looking to add a dose of energy and enthusiasm to your workout, then we guarantee this new spot for Under Armour Japan will surely do the …

Japanese Beers Most Popular Imports in Korea as Foreign Brands Now Make up 51.1% of Market

<b>A</b>ccording to data compiled by Lotte Mart, Japanese beer is the best seller in South Korea’s imported beer market –accounting for 22.2 percent of …

The 10 Most Watched Ads on YouTube in The Asia-Pacific for June

<b>G</b>oogle has released the 10 most popular ads in the Asia-Pacific for June. The monthly tally represents the top 10 ads on YouTube in Asia-Pacific that …

Winnie the Pooh is Banned by Chinese Censors - Yes, Really

<b>T</b>he hypersensitive Chinese government has gone after the beloved Winnie the Pooh, giving government censors the odd task of yanking any and all …

Muslim-Friendly Restaurants in South Korea Reach 252 Locations Following Government Initiative

<b>A</b>ccording to the Korea Tourism Organization, more than 100 restaurants in South Korea have recently been certified as Muslim-friendly as the country …

Q&A: Matthew Willcox, Author of 'The Business of Choice: Marketing to Consumers' Instincts'

<b>A</b>uthor of the book, <i>The Business of Choice: Marketing to Consumers’ Instincts,</i> Matthew Willcox runs San Francisco-based The Business of Choice …

Soho Square Appoints Sumanto Chattopadhyay as Chairman and CCO

<b>S</b>oho Square has appointed Sumanto Chattopadhyay to the role of Chairman and CCO in India.<p>Previously with Ogilvy since 1993, Chattopadhyay has worked …

BMW Asia Appoints Leo Burnett Singapore to Creative Duties in Region

<b>B</b>MW Asia has tapped Leo Burnett Singapore for regional creative duties in a three-year deal between the two. Sonja Piontek, director of marketing, …

Fox Sports Asia Partners with Tottenham Hotspur Football Club to Bolster Regional Content

<b>F</b>ox Sport Asia has inked a broadcast partnership with Tottenham Hotspur Football Club to bolster the network’s sports content offerings in the region.<p>…

Native Ad Buying is Up 74% Since Last Year as Both Programmatic and Print See Declines

<b>A</b>ccording to new numbers released by, MediaRadar brands running programmatic ad campaigns has declined by 12% for Q1 2017. That amounts to 5,000 …

HP Ad 'Takes Over' Your Phone in Singapore Campaign Featuring Benjamin and Narelle Kheng

<b>H</b>P Singapore has launched a music video advertisement created by Goodstuph that features members from The Sam Willows, Benjamin Kheng and Narelle …

News, Creative Work, Profiles, Insight

Amazon has removed an image featuring a young caucasian male wearing the outfit while making the derogatory "slant eyes" gesture with his fingers.

Asia

Singapore Air Animated Film 'The Magic Pen' Released as Part of 70th Anniversary Celebration

<b>A</b>s part of the celebration of its 70th anniversary, Singapore Airlines has launched its first-ever animated short film, ‘The Magic Pen’.<p>Created by …

Dinosaur Vietnam Creates a Tale of Pho for Meed SocialBoost

<b>M</b>eed mobile financial services has released a brand campaign spot for its SocialBoost service that tells the tale of a sidewalk coffee vendor name …

Spotify expanding into Vietnam and Thailand According to Reports

<b>M</b>usic-streaming service Spotify is planning to increase its presence in Asia with a move into Vietnam and Thailand reports TechCrunch which cites two …

Thailand Bra Brand Sabina is Back with a New Spot - This time it's Such a Tease

<b>S</b>abina, the Thai intimate-wear brand is back with another bra campaign featuring Thai actress Chompoo Araya walking around in a bra while the angle …

Q&A: Nick Foley, President of Landor Southeast Asia Pacific & Japan

<b>B</b>randing in Asia recently caught up with Nick Foley, the Singapore-based President of Landor Southeast Asia Pacific & Japan.<p>Foley first joined Landor …