Branding in Asia

748 Flips | 7 Magazines | 15 Likes | 3 Following | 25 Followers | @BrandinginAsia | Creative Work, Profiles and Insight into Branding, Marketing, Advertising and Business in Asia.

Facebook Dating Might be a Thing - Internal Testing Now in Progress

<b>A</b>fter announcing the project two years ago at its F8 developer conference, Facebook is now doing employee testing of a dating product.<p>Independent app …

Relationships

Makeup Sales to Elementary School Students Surges in South Korea

<b>A</b>s if parents don’t have enough to worry about, South Korean elementary school students buying beauty products is on a fast rise says new industry …

Flying Sumos and a Woman's Dress Blown Off in Bizarre Japanese Ads for Indoor Skydiving

<b>I</b>t’s almost, well, ok it <i>is</i> cliche to say “only in Japan”. Yet, when those moments continue to arise that call upon the words, what’s one to do other …

Amazon to Open Pop-Up Bar in Japan Serving Drinks Later this Month

<b>F</b>ollowing up on its free Sommelier service opened last year to help Japanese consumers choose wine, Amazon is now opening a pop-up bar in Tokyo.<p>Aimed …

Japan

Japan's Line Messaging App Opens Times Square Store as Part of Global Expansion Strategy

<b>A</b>s part of its global expansion strategy, Japan’s popular messaging app, Line, has launched a flagship store in New York’s Times Square selling …

Times Square

Apple's Siri is Far from Star Material - So the Brand Turns to 'The Rock' to Convince us Otherwise

<b>W</b>hile I have a long list of gripes with Siri (she can’t even answer the question ‘What model iPhone do I have?’ or make it all the way through an …

Siri

Apple Bowing Once Again to the Emperor with Ban of VPN Apps in China is an Unfortunate Move

<b>I</b>n another move to appease the Chinese consumer overlords, Apple has banned VPN software in its China app store. Software that, technically, allows …

Privacy

Jackie Chan 'Stars' in Hong Kong Airlines Ad for Expansion into North America

<b>H</b>ong Kong Airlines recently launched their first flights into the North American market with a non-stop daily service between Vancouver and Hong …

Hong Kong

Kia Profits Plunge 53 Percent on Weak Sales in China and the U.S.

<b>K</b>ia Motors Corp. reported that its second-quarter net profit plunged a remarkable 53 percent from last year as weaker demand in China and the United …

Automotive Industry

DDB Group Singapore Appoints David Shaw as Chief Strategy Officer

<b>D</b>DB Group Singapore has appointed David Shaw in the newly-created role of chief strategy officer charged with heading its brand consulting and …

Marketing

LG Partners Once Again with Joseph Gordon-Levitt to Promote Creativity and Smartphones

<b>L</b>G Electronics has once again partnered Joseph Gordon-Levitt –marking the third time working the actor’s production company, Hit Record. The …

Joseph Gordon-Levitt

Apple Addresses Declining Sales in China with New Managing Director

<b>I</b>n response to the company’s decling sales in the region, Apple has named Isabel Ge Mahe, vice president of Wireless Technologies as vice president …

Tim Cook

JBL Launches Noise-Cancelling Headphone Campaign Via Cheil Hong Kong

<b>J</b>BL has released a print campaign created by Cheil Hong Kong called ‘Block out the chaos’ to communicate the auditory benefit of its noise-cancelling …

Hong Kong

McDonald's Clothing? Brand Celebrates Global Delivery Day with Fashion Swag

<b>I</b>n celebration of Global Delivery Day on July 26, McDonald’s is unveiling its own branded line of apparel and goods dubbed “The McDelivery …

McDonald's

Masami Nagasawa Stars in Energy-Filled New Ad for Under Armour Japan

<b>I</b>f you’re looking to add a dose of energy and enthusiasm to your workout, then we guarantee this new spot for Under Armour Japan will surely do the …

Japanese Beers Most Popular Imports in Korea as Foreign Brands Now Make up 51.1% of Market

<b>A</b>ccording to data compiled by Lotte Mart, Japanese beer is the best seller in South Korea’s imported beer market –accounting for 22.2 percent of …

The 10 Most Watched Ads on YouTube in The Asia-Pacific for June

<b>G</b>oogle has released the 10 most popular ads in the Asia-Pacific for June. The monthly tally represents the top 10 ads on YouTube in Asia-Pacific that …

Winnie the Pooh is Banned by Chinese Censors - Yes, Really

<b>T</b>he hypersensitive Chinese government has gone after the beloved Winnie the Pooh, giving government censors the odd task of yanking any and all …

Muslim-Friendly Restaurants in South Korea Reach 252 Locations Following Government Initiative

<b>A</b>ccording to the Korea Tourism Organization, more than 100 restaurants in South Korea have recently been certified as Muslim-friendly as the country …

Q&A: Matthew Willcox, Author of 'The Business of Choice: Marketing to Consumers' Instincts'

<b>A</b>uthor of the book, <i>The Business of Choice: Marketing to Consumers’ Instincts,</i> Matthew Willcox runs San Francisco-based The Business of Choice …

Soho Square Appoints Sumanto Chattopadhyay as Chairman and CCO

<b>S</b>oho Square has appointed Sumanto Chattopadhyay to the role of Chairman and CCO in India.<p>Previously with Ogilvy since 1993, Chattopadhyay has worked …

BMW Asia Appoints Leo Burnett Singapore to Creative Duties in Region

<b>B</b>MW Asia has tapped Leo Burnett Singapore for regional creative duties in a three-year deal between the two. Sonja Piontek, director of marketing, …

Fox Sports Asia Partners with Tottenham Hotspur Football Club to Bolster Regional Content

<b>F</b>ox Sport Asia has inked a broadcast partnership with Tottenham Hotspur Football Club to bolster the network’s sports content offerings in the region.<p>…

Native Ad Buying is Up 74% Since Last Year as Both Programmatic and Print See Declines

<b>A</b>ccording to new numbers released by, MediaRadar brands running programmatic ad campaigns has declined by 12% for Q1 2017. That amounts to 5,000 …

HP Ad 'Takes Over' Your Phone in Singapore Campaign Featuring Benjamin and Narelle Kheng

<b>H</b>P Singapore has launched a music video advertisement created by Goodstuph that features members from The Sam Willows, Benjamin Kheng and Narelle …

News, Creative Work, Profiles, Insight

Asia

Singapore Air Animated Film 'The Magic Pen' Released as Part of 70th Anniversary Celebration

<b>A</b>s part of the celebration of its 70th anniversary, Singapore Airlines has launched its first-ever animated short film, ‘The Magic Pen’.<p>Created by …

Dinosaur Vietnam Creates a Tale of Pho for Meed SocialBoost

<b>M</b>eed mobile financial services has released a brand campaign spot for its SocialBoost service that tells the tale of a sidewalk coffee vendor name …

Spotify expanding into Vietnam and Thailand According to Reports

<b>M</b>usic-streaming service Spotify is planning to increase its presence in Asia with a move into Vietnam and Thailand reports TechCrunch which cites two …

Thailand Bra Brand Sabina is Back with a New Spot - This time it's Such a Tease

<b>S</b>abina, the Thai intimate-wear brand is back with another bra campaign featuring Thai actress Chompoo Araya walking around in a bra while the angle …