Stephanie  from Brandify

370 Added | 6 Magazines | 3 Likes | 23 Following | 15 Followers | @Brandify_Steph | I can show you the world of local digital marketing! :)

Amazon's ‘Echo Look’ Could Snoop a Lot More Than Just Your Clothes

The new Amazon Echo Look seems like a logical enough extension of Alexa, the company’s AI-powered digital assistant. Previously, Alexa lived inside …

Location Data for Brands: ‘Alternative Facts’ No Longer

As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data …

Fun-Da-Mental

Facebook will start training local journalists and newsrooms

Facebook started 2017 with a road trip down South to meet with local journalists. As those trips continue, the social media giant announced another …

Study: 55% of Mall Shoppers Would Shop at an Online Retailer’s Brick-and-Mortar Store

Online retailers like Warby Parker and Bonobos have been experimenting for years with pop-up stores and actual brick-and-mortar locations. The idea …

eCommerce
eCommerce

Brands are testing shoppable videos on Instagram Stories and Snap Ads

Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales.<p>Brands including …

eCommerce
Business Development

Amazon’s camera-equipped Echo Look raises new questions about smart home privacy

Given all of the security concerns raised by the rise of the Echo and other smart home hubs, Amazon surely knew that adding a camera to one of its devices was going to reinvigorate the privacy debate. After all, an always-listening microphone is one thing — the Echo Look, with a camera designed to …

Smart Homes

You’re more likely to buy from your phone when you’re commuting

An excerpt from the new book “Tap: Unlocking the Mobile Economy.”<p><i>This essay is excerpted from the book “</i><i>Tap: Unlocking the Mobile Economy</i><i>.”</i><p>When I think of crowdedness in any given context, it immediately conjures a lot of negative perceptions in my mind. I imagine people in airports, train …

Trains

Apple Exec Says Artificial Intelligence Will Help Humans Remember Every Memory

Technology might one day help you remember everything—even those things you wish you wouldn’t.<p>Speaking at the TED Conference on Tuesday, Apple’s …

Artificial Intelligence

Oracle unveils AI-powered apps for cross-channel marketing, chatbots and content cloud

Artificial intelligence-based apps that blend first and third-party data for better customer engagement interactions, real-time chatbots, and mobile …

Digital Advertising
Digital Advertising

Amazon’s new $200 Echo Look camera will judge your outfits

I’ll do it for you for free, quite frankly<p>Amazon today announced a new device for the Echo family: the Echo Look, a “style assistant” camera that helps catalog your outfits and rates your look based on “machine learning algorithms with advice from fashion specialists.” Imagine it as a smart mirror …

Smart Homes

You can now apply for a job at McDonald’s via a ‘Snaplication’

<i>Update: Snapchat has officially launched “Snaplications” in the U.S., and McDonald’s is using it to hire more than 200,000 workers this summer</i> …

Social Media
Search Engines
Search Engines
Marketing

Uber is making it easier to see your rider rating

Uber is making a couple of changes to its rating system, which should balance out the means to evaluate rides with a bit more fairness towards drivers. The new rating changes include greater specificity in uberPOOL evaluations, and a way for riders to more quickly, easily and consistently see their …

Uber

Forget self-driving tech — Apple CarPlay is already disrupting the auto industry

General Motors has made Apple CarPlay and Android Auto available on its entire model lineup, and other automakers are quickly following that lead.<p>This is all happening at a time when Apple, Google, and other tech companies are pursuing self-driving cars in a big way. We might have thought that the …

Autonomous Cars

Twitter shares spike 10% after it delivers a much-needed earnings beat

Twitter delivered a surprising and much-needed positive quarterly earnings report this morning — and it’s finally seeing some positive moves in its stock price.<p>That’s going to be important going forward, as the company needs to convince Wall Street it can stay independent and also attract talent. …

Wall Street

Google to Automatically Display Local Reviews in Your Native Language

Google made a small but notable change to the way it handles local reviews. Going forward, Google will automatically translate local reviews into …

7 Effective Strategies on Marketing Your Business Locally

When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. …

Online grocery platform Farmdrop raises £7M Series A led by Atomico

Farmdrop, a farmer-friendly online grocery platform based in the U.K., has raised £7 million in Series A funding. Leading the round is Atomico, the London VC fund founded by Skype co-founder Niklas Zennström.<p>Originally launched in 2014 as a ‘click and collect’ service that let you order groceries …

Venture Capital

The One Thing You Need To Do To Become More Creative

What you can learn from the college class that eschews traditional learning in the name of new experiences.<p>If you want to become more creative, the answer may lie in becoming more courageous. A new class at USC Annenberg called Improvisational Leadership is encouraging students to step outside of …

Global Perspectives

The augmented reality gold rush is afoot

Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup.<p>This week’s launch of Facebook’s Camera Effects platform means there are suddenly 1.8 billion people waiting to be …

Augmented Reality
Local Search

The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine_Sandler

SEO plays a critical role in your digital marketing program. Learn how to invest in SEO and measure your ROI.The post The Epic Rise of SEO: How, Why …

Search Engines

Uber’s Flying Taxis Will First Take To The Skies In Dallas-Fort Worth And Dubai

The ride-hailing giant exclusively shared details of its ambitious program to start testing sky cabs by 2020 and putting them into service as soon as 2023.<p>Look, up in the sky. It’s…a taxi! That could become reality in six to 10 years if Uber fulfills its vision of a flying cab system. Ahead of its …

Aviation

The Complete Beginners' Guide to Artificial Intelligence

Ten years ago, if you mentioned the term “artificial intelligence” in a boardroom there’s a good chance you would have been laughed at. For most people it would bring to mind sentient, sci-fi machines such as 2001: A Space Odyssey’s HAL or Star Trek’s Data.<p>Today it is one of the hottest buzzwords …

Artificial Intelligence