Brand Research Library

13,369 Added | 199 Magazines | 3 Likes | 276 Followers | @BrandResearch | Fashion / Media / Technology / Retail

What online fashion brands can learn from Amazon’s stores

It’s often said that Amazon will eventually succeed at anything it puts its time and resources into, and a physical iteration of its selling platform …

We Studied Brands Around The World. What Consumers Want Isn’t What You Think

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.<p>Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: …

Design Lessons From A Century Of Sci-Fi

The curator for a new sci-fi exhibit at the Barbican explains how the genre has shaped design, from branding to architecture, over more than a century.<p>The Barbican Centre has been a storied center for performing and fine arts in London for decades. But this stoic, Brutalist building was recently …

The credentialed or the creative: Is data making us dumb?

<i>Editor's Note: The following is a guest post from Lee Peterson, EVP of brand strategy & design at design firm WD Partners.</i><p>When my daughter was only …

Urban Outfitters

The documentary exposing the dark reality of fast fashion

The fast fashion industry has come under much scrutiny in recent years, with documentaries and journalistic exposés revealing the inhumane conditions suffered by factory workers worldwide at the hands of multi-million dollar clothing chains (not to mention the buyers turning a blind eye to the …

Clothing

Lululemon CEO: The Future of Retail Is Bright

Nike Chief Executive Mark Parker has said that the U.S. retail landscape is “not in a steady state.” Kevin Plank, CEO of Under Armour, has …

Does the Fashion Industry Have a Gender Equality Issue?

It's time to talk about the "glass runway."<p>It's time to talk about the "glass runway."<p>674<p>SHARES<p>On Monday, the annual CFDA Awards will take place; the …

The meteoric rise of Chinese consumerism will reshape the world, and maybe even destroy it

When China was still largely rural, poor, and socialist, politicians exhorted the country’s people to patriotic activities such as increasing grain output for their economy’s sake. Now, to sustain China’s economic boom, the country needs good citizens to go shopping.<p>And the people have obliged. …

Deng Xiaoping

What Trump’s Climate Reversal Means for the Fashion Industry

While largely symbolic, the US president’s decision to withdraw from the Paris climate agreement still has dangerous global implications. But many …

How Luxury Came to Love Streetwear Sites

To reach millennials, luxury brands like Gucci and Louis Vuitton are partnering with influential streetwear sites Highsnobiety and Hypebeast.<p><b>NEW</b> …

Improving DIY Retail: B&Q’s New Digital Strategy | Stylus | Innovation Research & Advisory

In a bid to beef up its digital engagement, British DIY retail chain B&Q is focusing on browser-based geo-location, virtual reality experiences and …

eCommerce

How Black Men Birthed Dandyism – the Street Style Movement That Means Far More Than Meets the Eye

Centuries of subjugation has seen Black people repeatedly forced to find alternative ways to reclaim and communicate their identity, inadvertently sticking it to the man through various forms of creative articulation. While many associate this expression with the wildly popular musical genres Black …

Misfit wants you to totally customize your next fitness tracker

Wearables are extremely personal devices, so you should be able to personalize them to your unique style, right? That's just not possible though. …

Wearable Tech

Attention: Paul Smith's Pink Wall Is No Longer Pink

In celebration of Pride, Instagram has painted the "landmark" Melrose Avenue storefront with punchy rainbow stripes.<p>Author:<p>Publish date:<p>Social …

Vain

The 8 Summer Fashion Trends Everyone Is Searching for on the Internet Right Now

The data doesn't lie.<p>Author:<p>Publish date:<p>Social count:<p>414<p>The data doesn't lie.<p>414<p>SHARES<p>It feels like spring has only just begun, but here we are, …

Why Do People Buy Pricey Fakes?

$450 for a Hermès Lindy might be a deal, but it’s not cheap.<p>Every day, black-market shoppers tap into an invisible network to illegally funnel luxury designer goods into the United States right under the noses of customs and border protection agents. All of the wares — Chloé ankle boots, Saint …

Ichi Antiquites, the Japanese Brand Making All the Linen You Could Ever Want

Like Eileen Fisher, but better.<p>As a quick scan of the indie boutique scene or a few swipes through Instagram will tell you, linen is cool now. You’ll probably see the fabric everywhere this summer, in the form of roomy jumpsuits, maxi dresses, and those boxy button-down tops you might remember your …

Was Gucci Wrong to Copy Dapper Dan?

The latest debate over appropriation in fashion centers on a fur jacket.<p>Under creative director Alessandro Michele, Gucci’s turned into a dizzying explosion of embellishment, pattern, and color. It takes a lot for a single piece to stand out, but at the brand’s resort runway show on Monday, one …

Your organic cotton t-shirt might be worse for the environment than regular cotton

The word “organic” is a powerful marketing tool. In clothing—just as in food—brands love to tout their use of organic agricultural products to show they’re doing their part to fight the industry’s outsized environmental footprint. They know consumers want products they believe are better for them …

Agriculture
eCommerce

Sustainable K-fashion finds fans in Korea as Seoul designers adopt eco-friendly strategies

South Korean fashion is renowned for its flashy, youthful, K-pop-oriented appeal. Bold colours, exaggerated silhouettes, and accessories complete …

Sustainability

Apple's obsession with fitness and fashion is hurting the Apple Watch

I recently began wearing an Apple Watch regularly. Generally I'm not a watch guy — haven't been since I gave up my calculator watch in the late '80s …

This Is What Will Happen To All The Empty Stores You're Seeing

Depending on who you ask, estimates of the number of retail stores that will close in 2017 range from 7,000 to 10,000. Given the retail climate, the number of new store openings is likely to be much lower. If you walk in almost any shopping area now, you see vacancies. They’re an eyesore, they make …

eCommerce

Mickey Drexler and the death of a supply-driven world

<i>J.Crew’s Mickey Drexler Confesses: I Underestimated How Tech Would Upend Retail</i> read the headline of a big feature in the Wall Street Journal, which …

Want to Sell Me Sportswear? Show Me an Athlete

The Hadids have enough to do.<p>Kendall Jenner was just named the newest face of Adidas. Surprise! Just kidding, nothing is less surprising.<p>Last week, Hailee Steinfeld was made “brand ambassador” for fitness brand Mission. Just before that, Bella Hadid scored Nike’s new campaign. In it, she models the …

Glossy 101: What happens after two fashion brands merge?

Prompted by falling brick-and-mortar foot traffic, woes of wholesale retail and the looming threat of Amazon, fashion and beauty brands are joining …

How the luxury retail sector is using technology to remain relevant

Amazon recently posted a LinkedIn profile that revealed it was quietly building a team to help people to find clothes that fit people perfectly. The …

Fashion Goes to Hollywood

The ringmasters of American entertainment are betting big on the future of fashion.<p><b>NEW YORK, United States</b> — It’s the Monday after the 89th Annual …

How Will Farfetch Make the Mother of All Fashion-Tech Exits?

With the launch of an ambitious 'operating system' and brand-building guidance from Natalie Massenet, Farfetch is planning to go public. What will it …

Why Fashion Needs Cultural Appropriation

Appropriation can be a force for good, creating a cultural exchange and enriching the available vocabulary for creatives of all types.<p><b>LONDON, United</b> …