Brand Buzz

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Infographic: The best words to grab audience attention online

Content might be king, but a well-written headline can be the crown jewel of your online marketing.<p>Whether you are posting industry insights on your …

Social Media

104 Facts You Didn't Know About Mobile Marketing (Infographic)

Just last year, mobile devices overtook desktop in internet usage.<p>By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great resource for brands big and small.<p>What makes mobile marketing stand out from other forms? Some …

Mobile

Only Ethical Marketing Will Stand the Test of Time

Ethical marketing, or a lack thereof, could decide the future of your business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ethics took a hit during the 2016 election cycle. Sometimes it seems the hits just keep on coming. From Kellyanne Conway's innovative term, "alternative …

Marketing

How to Build Your Online Reputation

Take a look at the three building blocks of any successful online strategy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter?<p>If you’re a small business owner, chances …

Online Life

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for "more") and …

Customers

A Modern Guide to Social Media Content Marketing, Part 5: Instagram

<i>This is the fifth and final installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big</i> …

Hand-painted wall in Fortitude Valley changed every few weeks to revive old-school advertising

In Brisbane's Fortitude Valley, a wall on a bustling street corner is bringing the art of advertising back to its old-school roots.<p>Just like …

Heineken just made the ad Pepsi wishes it had

<i>Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.</i><p>Over the last couple of weeks, you've likely walked over to someone you dislike or fear and handed them a Pepsi.<p>As a joke, that is.<p>The now-infamous Pepsi ad in which Kendall Jenner creates world peace with …

Netflix’s Use Of Big Data: Lessons For Brand Marketers

AdExchanger |“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's …

Marketing

Facebook Stories: The Video Tipping Point For Publishers

AdExchanger |“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Christian Baesler, …

The 10 things in advertising you need to know today

<b>1. Alphabet beat earnings expectations with revenues up 22%.</b> The Google parent company's stock went up 4% after the announcement.<p><b>2. Google wants to monetize Maps through ads.</b> CEO Sundar Pichai said the company sees Maps as a key part of the mobile phone.<p><b>3. Australian agency Clemenger BBDO was the</b> …