Brady Gilchrist

72 Flips | 1 Magazine | 8 Likes | @Brady_Gilchrist | Hi There, I'm Brady, I've spent my entire career taking the world biggest brands into the future. I start companies that invent very cool things. vr.bradygilchrist.com

Virtual Reality Headset Sales On A Tear

Virtual and augmented realities are moving well into the millions.<p>That’s millions of units and millions of dollars.<p>A new forecast now projects VR …

Only 8% of Brands Intend to Use Virtual Reality for Advertising

Reality appears to be catching up with virtual reality.<p>A report released Wednesday by Forrester Research said 42% of U.S. online adults have never …

Neuroscientists Say VR Enhances Customer Engagement For Brands

Companies that want to increase customer engagement with their brand should consider the emotional responses triggered by virtual reality.A joint …

Approaches to VR Companies are Making to Capture Attention From Customers

Step outside the world you know and venture into a new, virtual experience—it’s possible with virtual reality, the next big tech wave, and it’s …

5 Best VR Marketing Campaigns: Future Of Advertising Is Now

Virtual Reality is becoming increasingly important for marketers. With Virtual Reality all set to become a $1bn industry soon, marketers have started …

The NBA will broadcast a game in VR every week this season

Other sports leagues are badly trailing the NBA's embrace of VR<p>The NBA, the first major sports league to really embrace virtual reality, is getting even more serious about the technology for the upcoming 2016–2017 season. Today NBA Digital and its partner NextVR announced that they'll broadcast at …

Virtual Reality

HTC Vive VR Headset Sales Revealed

The HTC Vive, the Valve-powered virtual reality headset that is the darling of the PC VR revolution, is selling pretty well – for an extremely niche product that is.<p>It’s been revealed that 140,000 HTC Vive headsets have been sold since it launched in April. That number was confirmed to Chinese site …

VR Is Cool and All, But Will People Buy It? - MIT Technology Review

Today, Sony officially launches its PlayStation VR headset. It’s this year’s last real hope for turning a serious VR device into a commercial winner …

Only 6% of Americans will own a VR headset in 2016

Overhype is the curse of virtual reality. Despite all of the excitement about VR headsets, only 6 percent of Americans will own a VR headset this year, according to a forecast report by market researcher Strategy Analytics.<p>And of those who own a headset, 93 percent will have basic smartphone …

Expedia’s CEO on virtual reality travel: ‘I hope it fails miserably’

In March, Expedia live-streamed 360-degree virtual adventures to four children too sick to leave the hospital, causing speculation that the Bellevue, …

Building a Library for VR, One Image at a Time - MIT Technology Review

If you’re searching for a new house or apartment online, you might start noticing a new icon that looks like a pair of glasses in the bottom right …

VR in the Classroom: Taking the Educational Experience Beyond Field Trips

If you’re not using VR in the classroom yet, chances are you soon will be, and many teachers are wondering how best to employ it.<p>Virtual field trips …

VR survey says US consumers are starting to believe the hype

All the hype about virtual reality is starting to take root, according to a new survey about consumer interest in VR.<p>Among US consumers ages 8 to 64 years old, 42 percent said they were very or somewhat interested in virtual reality, according to a survey by researcher Magid Advisors.<p>Virtual …

PlayStation VR headset: The verdict

<b>The PlayStation's virtual reality headset is making its way into gamers' homes - the last of this year's three big VR hardware releases.</b><p>Many analysts think Sony's kit will outsell rival headsets from HTC and Facebook's Oculus division because of its lower price and the fact that more than 43 …

PlayStation VR comes with a rather stunning amount of free games and demos

Sony is being generous to early adopters, and it’s a great thing<p>PlayStation VR is one of the most expensive console peripherals ever released, even if one could argue it’s affordable as a VR solution. That puts it in an awkward place in terms of value propositions, but Sony has at least a partial …

How The PlayStation VR Stacks Up To The Oculus Rift And HTC Vive

Sony’s PlayStation VR has finally released, bringing virtual reality to gaming consoles. As the cheapest mainstream VR gaming headset currently on the market, it has the potential to bring this first generation of virtual reality gaming to the masses, like the PlayStation 2 before it put early DVD …

Deschutes beer with a shot of virtual reality

A-A+<p>Thanks to a Bend production company and Deschutes Brewery, lovers of Black Butte Porter can visit the beer’s namesake location without leaving …

Virtual Reality Market Rising at 57.8% CAGR and $33.90 Billion by 2022 Led by Head-Mounted Display Segment

VENDOR PRESENTATIONS<p>General Session at 16th Cloud Expo | Laura Heritage, Director of API Strategy at Akana<p>General Session at 16th Cloud Expo | David …

Despite Concerns Over Price and Motion Sickness, VR Purchase Intent Is High - Report

This has been a big year for virtual reality, with two major devices having already launched and one more still to come. We're months away from the first holiday shopping season with all of these devices on the market, and intent to purchase a VR device of some kind is high, according to a new …

Watching The Games of tomorrow: How does the future of sports broadcasting look?

Sports broadcasting is on the cusp of a new era. One that will bring opportunities and challenges to broadcasters, content owners, athletes and fans. A once-simple landscape is now the territory of niche over-the-top (OTT) players and digital giants.<p>And there’s revolutionary technologies like …

This is Facebook's brilliant master plan to be the biggest thing in movies since 'Terminator 2'

We're already starting to see a little of the future that Facebook is envisioning: In June 2016, Facebook added a feature to let you take and upload 360-degree photos, paving the way towards our VR future.<p>But Facebook has grander ambitions, as it tries to push a new wave of virtual reality movies, …

A Marketer's Guide to Pokémon Go

Feeling Krabby? Have another Meowth to feed? At the very least, you know not to say "bless you" when you hear someone say "Pikachu," right? This …

Pokémon

Tesco Pele - Virtual Reality Experience

Ford Performance 360 experience at LeMans

Why VR Will Revolutionize Education

Using virtual reality in education is no longer a fantasy, but a reality for numerous companies and educational institutions. The creation of VR …

deadmau5 and Absolut are teaming up on a virtual reality experience

One of the most recognized images in dance music is <b>deadmau5</b>'s helmet. To be imitated but never duplicated, he's also known for an obsession with …

Infographic – Virtual Reality Stats

Virtual Reality is still fairly new to the market, but has a bright future ahead. In a US-based survey regarding awareness of VR, 92% of respondents …

Hold Your Horses, Virtual Reality Hasn’t Come to Live Sports (Not Yet)

The golf reporter was so excited. There he was in the Augusta National press room, vibrating in the very over-caffeinated state required for coverage …

Virtual Reality To Team Up With MLBAM For Home Run Derby

Two great, industry-leading technologies are going to bring new excitement to MLB’s All-Star Home Run Derby contest tonight.<p>NextVR, in partnership with MLBAM, will broadcast the T-Mobile Home Run Derby at PetCo Park in virtual reality tonight. The broadcast and highlights will be available 15 …

Virtual Reality

This Is How Insanely Big ‘Pokémon Go’ Is Already

Bigger than Tinder and on its way to smashing Twitter’s “daily active users” ceiling. That’s how nuts this <i>Pokémon</i> <i>Go</i> augmented reality experiment has …

Pokémon