Brad Swardson

27 Flips | 3 Magazines | 3 Likes | @BradSwardson | Keep up with Brad Swardson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Brad Swardson”

Marie Lu's 'Warcross' Is A Virtual Reality Adventure You Won't Be Able To Put Down — SEE THE TRAILER

Marie Lu's <i>Warcross</i> has proven to be one of the most highly anticipated young adult reads of the year... and for good reason. The diverse, female-led, …

How to Be Calm Under Pressure: Three Secrets From a Bomb Disposal Expert

We’d all like to know how to stay calm under pressure. Sure, I could pull a bunch of research studies on it and just summarize those for you. But …

This Flowchart Helps You Find Your Leadership Style

If you ever have to step up and manage people, it can be pretty difficult to figure out the best way to do it in a way that both works with your …

Leadership

Vue 2.0 is Here! The Progressive JavaScript Framework

You're reading Vue 2.0 is Here! The Progressive JavaScript Framework, originally posted on Designmodo. If you've enjoyed this post, be sure to follow …

New cloud-based animation platform will change the way you work

Any artist – especially those creating 3D art, animation and visual effects – will know that creativity can often be hindered by resource …

ECMAScript 6 - 10 Awesome New Features

Did you know that JavaScript (along with JScript and ActionScript) is an implementation of a general purpose client-side scripting language …

Become a Sublime Text power user

<i>Wes Bos will be discussing modern worklow and tooling for frontend developers at Generate San Francisco on 15 July. Book now to become a founding</i> …

Senna.js – A Blazing Fast Single Page Application Engine

Advertise here via BSASenna.js is a blazing-fast single page application engine that provides several low-level APIs that allows you to build modern …

MIT’s Amazing New App Lets You Program Any Object

The Reality Editor is a Minority Report style AR app that makes programming your smart home as easy as connecting the dots.<p>The end goal of the Internet of Things is to make every object in your life programmable. But our smart objects are still pretty dumb. They don’t talk to each other, and most …

21 Magical “Harry Potter” Kitchen Items You Need Right Now

Could you hand me my Deathly Hallows spoon real quick? Thanks.<p><i>We hope you love the products we recommend! Just so you know, BuzzFeed may collect a small share of sales from the links on this page.</i>

Harry Potter

The Full Stack Overflow Developer

In a few talks and interviews I lamented about a phenomenon in our market that’s always been around, but seems to be rampant by now: the one of <b>the</b> …

Lecrae: 'Following Jesus Wasn’t Just About Me'

<i>The following is an excerpt from</i> What Did Jesus Ask?<i>, edited by Elizabeth Dias and published by TIME Books,</i> <i>available from</i> <i>Amazon</i> <i>or</i> <i>Barnes & Noble</i><i>.</i> <i>Read</i> …

The future of security: You may wish that your data was only stolen

If you think the theft of millions of customer data records is bad, I suspect that you'll be longing for the "good ol' days" in the near future when …

China's bizarre 'floating city' is not a giant hologram or window into a parallel universe

Thousands of people in China saw what looked like a giant, floating city in early October, spurring conspiracy theories involving holograms or a …

Does Deep Learning Come from the Devil?

Over the past week in Berlin, I attended Machine Learning: Prospects and Applications, a conference of invited speakers from the academic machine …

How Pixar’s Inside Out Avoided Its Greatest Danger: Becoming An “After-School Special”

Charlie Jane Anders

Corporate mindfulness is bullsh*t: Zen or no Zen, you’re working harder and being paid less

<b>(Ollyy via Shutterstock)</b><p>Mindfulness matters, but make no mistake: Corporations are co-opting the idea to disguise the ways they kill us<p>Ronald Purser • Edwin Ng<p>September 27, 2015 4:00pm (UTC)<p>Mindfulness has become a household word. Time magazine’s cover of a youthful blond woman peacefully blissing …

Learn it Faster: The Entire Python Language in a Single Image

<i>Short Bytes: What if you had to study one single page to get the complete idea of a programming language? In this article, I’m sharing an infographic</i> …

Big Bang, Deflated? Universe May Have Had No Beginning

If a new theory turns out to be true, the universe may not have started with a bang.<p>In the new formulation, the universe was never a singularity, or …

Learning the Basics: Prototyping in JavaScript

In my book, Learning to Program, I teach the concepts, principles, and tools needed to program the right way. I’m not going to try to do that here. …

Open source typeface “Hack” brings design to source code

Sweet spot is 8px-12px, but you can tell the difference between I and 1 at 6px.<p>The days of coders being shackled to Monaco or Courier New ends now. …

Pixar in a Box | Partner content

If you're seeing this message, it means we're having trouble loading external resources on our website.<p>If you're behind a web filter, please make …

5 Techniques To Understand Machine Learning Algorithms Without the Background in Mathematics

Where does theory fit into a top-down approach to studying machine learning?In the traditional approach to teaching machine learning, theory comes …

Typographer’s typefaces The 25 most admired typefaces by typographers, type designers and letterers. Selecting the right typeface makes all the difference to effective design and communication. But with over 100,000 font families to pick from it can be a daunting task. There are some excellent guides on how to choose a typeface and helpful methods for pairing typefaces but in order to apply these principles it’s important to be familiar with a broad range of quality typefaces. Wouldn’t it be great to start with a short list of typefaces, hand-picked by designers in the type industry? In each issue of 8 Faces magazine we asked eight leading designers from the fields of typography, lettering and type design itself: If you could use just eight typefaces, which would you choose? Over four years and across eight issues we interviewed 64 world-renowned designers1, including; Erik Spiekermann, Jessica Hische, Michael Bierut, Nina Stössinger, Mark Simonson & Seb Lester, plus owners of respected type foundries such as, Font Smith, Type Together and Process Type. We’ve counted the number of times each typeface was selected and found consensus with the top 25. The top 10 designers’ favourite fonts will be quite familiar to many but hopefully the full list will provide a useful stepping stone to exploring many more. 1. Georgia Matthew Carter, 1993. Chosen 11 times. Originally designed for clarity on low resolution screens, for Microsoft, it is the counterpart to Verdana, which also appears in this list. Georgia has a large x-height and ascenders that rise above the cap height. It’s a sturdy yet friendly typeface, with a wonderful flowing italic, that features on millions of websites. “A gorgeous technical achievement.” Jason Santa Maria 2. Gotham Tobias Frere-Jones, 2000. Chosen 8 times. Famously used for Barack Obama’s 2008 presidential campaign. “Each character just feels ‘normal’ and ‘right’”. H & FJ 3. FF Scala Martin Majoor, 1990. Chosen 7 times. FontShop International’s ‘first serious text face’. “Scala and Scala San are just about perfect.” John Boardley 4. Futura Paul Renner, 1927. Chosen 6 times. This immortal ‘modern’ typeface with its uncompromising shapes has become the benchmark geometric sans for almost 80 years. “Paul Renner’s Future characterised his time and influenced many other designers. It was a real modern typeface, not based on existing serif typefaces”. Georg Salden 5. Gill Sans Eric Gill, 1926. Chosen 5 times. A quintessential British design produced under the direction of Stanley Morison at Monotype. It remains one of the most distinctive blends of humanist and geometric shapes. 6. Garamond (Claude Garamond, c. 1480–1561), Several derivatives of the Parisian punch cutter’s design have been chosen, including; ITC Garamond (Tony Stan), Adobe Garamond & Garamond Premier (Robert Slimbach). Chosen 5 times. “Garamond was quite the master who appreciated restraint as much as elegance. Of the various roman and italic sizes that he cut, I feel his Vraye Parangonne font (about 18 pt.) best captures the essence of his vision. The subtlety of line and detail are simply remarkable.” Robert Slimbach 7. Caslon (Adobe Caslon) (William Caslon I, 1722) Carol Twombly, 1990. Chosen 4 times. Gave rise to a printer’s saying ‘When in doubt, use Caslon’. Also a favourite of Benjamin Franklin. 8. Akzidenz Grotesk H. Berthold, Berthold Type Foundry, 1898. Chosen 4 times. The first widely used sans serif typeface. “The original grotesque and still the best.” Vincent Connare 9. Alternate Gothic Morris Fuller Benton, 1903. Chosen 4 times. Designed for the American Typefounders Company (ATF). All three weights are bold and narrow. Currently used on YouTube’s homepage logo. “Very well designed and drawn. It’s a standard that I strive for in my own work” Mark Simonson 10. Baskerville John Baskerville, 1757. Chosen 4 times. Baskerville designed his own type to improve his printed works and better the dominant fonts of William Caslon. His typefaces were both admired (notably by Giambattista Bodoni and Benjamin Franklin) and criticised by his competitors. Baskerville made variations of his typeface for use at different sizes (now referred to as ‘optical sizes’). Some modern interpretations of Baskerville have been reproduced following the designs of a specific size, resulting in several distinct versions. 11. Helvetica Max Miedinger with Eduard Hoffmann, 1957. Chosen 4 times. Helvetica needs no introduction as the planet’s most famous typeface—it even inspired a very good film. “You can say, ‘I love you,’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” Massimo Vingelli 12. Metro William Addison Dwiggins, 1930. Chosen 4 times. Designed out of a dissatisfaction with the san serifs of the time like Futura. 13. ITC Franklin Gothic Morris Fuller Benton, 1902. Chosen 4 times. Created for the American Type Founders Company and named after Benjamin Franklin. 14. Meta Serif Erik Spiekermann, Christian Schwartz and Kris Sowersby, 2007. Chosen 4 times. The serif companion to Eric Spiekermann’s influential sans serif, FF Meta. Also designed to work well with FF Unit and FF Unit Slab. 15. Trade Gothic Jackson Burke, 1948/1960. Chosen 4 times. Michael Bierut described it as “The ultimate ‘I don’t give a damn” typeface. No style, no nuance, just blunt, in-your-face, straightforward attitude.” 16. Adelle José Scaglione and Veronika Burian, 2009. Chosen 3 times. Adelle is a slab serif typeface conceived for intensive editorial use, mainly in newspapers and magazines but its personality and flexibility make it very adaptable. “Adelle Sans manages to capture one of the most desired of human emotions: cheerfulness.” Nadine Chahine 17. Caecilia Peter Matthias Noordzij, 1990. Chosen 3 times. A humanist rather than geometric slab serif, aiding its legibility. “A friendly slab serif that’s more contemporary in its structure. Its large, flexible, family that always sets a really nice approachable tone whenever I use it.” Frank Chimero 18. Chaparral Carol Twombly, 2000. Chosen 3 times. A “hybrid slab-serif” text face that mixes the legibility of 19th Century designs with 16th century panache. 19. DIN Albert-Jan Pool, 1995. Chosen 3 times. This clean geometric sans is based on the German standard typeface, DIN 1451, used for official documents and street signs etc. DIN stands for Deutsches Institut für Normung (German Institute of Standardisation). The font was added to the MoMA Design Collection in 2011. 20. Hoefler Text Jonathan Hoefler, 1991. Chosen 3 times. Designed for Apple to demonstrate advanced type technologies it reintroduced type design traditions once central to fine printing like ligature sets, engraved capitals, ornaments and arabesques. 21. Quadraat Fred Smeijers, 1992. Chosen 3 times. An original typeface Combining Renaissance elegance with contemporary ideas on construction and form. Named after Smeijers’ design studio in Arnhem, of the same name. “In my opinion one of the most significant type designs of the nineties” Yves Peters 22. Sabon Jan Tschichold, 1964. Chosen 3 times. An oldstyle serif typeface based on Garamond. A distinguishing feature of Sabon is the same width occupied by characters in the Roman and Italic styles, and the Regular and Bold weights. 23. Sentinel Jonathan Hoefler & Tobias Frere-Jones, 2009. Chosen 3 times. “For everyone who’s ever wished Clarendons had italics”. Three of our interviewees had. A slab serif with copious weights suitable for both text and display. Based on the original Clarendon designs by the Fann Street Foundry in Clerkenwell, London 24. Verdana Matthew Carter, 1996. Chosen 3 times. It was created specifically to address the challenges of on-screen display. Verdana’s large x-height, wide proportions, generous letter-spacing and large counters are key to its legibility at small sizes. 25. Fedra Serif Peter Bilak, 2003. Chosen 3 times. A highly original text typeface. Shaped by a unique blend of technological considerations while maintaining hand-written forms. “A beautifully crafted typeface. A very nice, contemporary example of technical quality and carful design.” José Scaglione and Veronika Burian 26. Feijoa Kris Sowersby, 2007. Chosen 3 times. Aiming to create a feeling of softness, Feijoa has an almost complete absence of straight lines. Feijoa successfully avoids the sense of coldness that Kris had felt with some previous digital typefaces. “Those gently curved straights and rounded corners lend the design a beautiful organic, almost calligraphic quality. Yet there is nothing frivolous to the typeface, it all is functional and looks very self-assured.” Yves Peters 27. Officina Erik Spiekermann,1990. Chosen 3 times. A paired family of serif and sans serif faces, originally designed as a typeface for business correspondence but found a much wider, trendier audience. 1. Interviewees: Erik Spiekermann, Jessica Hische, Ian Coyle, Jason Santa Maria, Jos Buivenga, Jon Tan, Bruce Willen and Nolen Strals, Martin Majoor, Ale Paul, Stephen Coles, Tim Brown, Nick Sherman, Rich Rutter, Veronika Burian, and José Scaglione, Ellen Lupton, Frank Chimero, Steve Matteson, Mark Caneso, Vincent Connare, Yves Peters, Jason Smith, and Phil Garnham, John Boardley, Craig Mod, Kris Sowersby, Doug Wilson, Nadine Chahine, David Březina, and Silas Dilworth and Neil Summerour, Jonathan Hoefler,Tobias Frere-Jones, Mark Simonson, Trent Walton, Keetra Dean Dixon, Peter Bilak, Gerry Leonidas, and Mark MacKay, Simon Walker, Dan Rhatigan, Seb Lester, Nina Stössinger, Grant Hutchinson, Mike Kus, and Eric Olson and Nicole Dotin, Michael Bierut, Tomáš Brousil, Georg Salden, Hannes von Döhren, Phil Baines, Ken Barber, Rudy VanderLans and Zuzana Licko, Elliot Jay Stocks, Jeremy Leslie, Jan Middendorp, Robert Slimbach, Steven Heller, Fiona Ross, Erica Jung and Ricardo Marcin.↩ Cover graphic, words & data analysis: Jamie Clarke Image graphics (1-2, 4-21): Stefan Weyer, 8 Faces Magazine. Adjustment, 27th November 2014. Three versions of Baskerville were chosen: Baskerville (twice), Baskerville 1757 and Berthold Baskerville. These have been combined and Baskerville added at number 10.

<b>The 25 most admired typefaces by typographers, type designers and letterers.</b><p>Selecting the right typeface makes all the difference to effective design …