Bpaulo1

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8 Psychological Insights Into the Brain That Will Improve Your Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology.<p>What this means is that buyers act in certain ways because …

Marketing

5 Ways to Train Your Brain and Boost Your Self-Esteem

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It can be hard to tell if someone is truly confident, or just good at hiding their insecurities. Often we find that the loudest, most boisterous people are often the most self-conscious.<p>In psychology, the term self-esteem is used to …

Self-help

How This Young CEO Made the Transition From Founder to Leader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Kegan Schouwenburg, the co-founder and CEO of 3-D printed insoles company SOLS, just turned 30.<p>When she was raising SOLS' seed round, she was in her late 20s. And while she doesn’t think her age or gender held her back – startup culture …

Startups

8 Ways to Boost Your Confidence

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Successful people often exude confidence—it’s obvious that they believe in themselves and what they’re doing. It isn’t their success that makes them confident, however. The confidence was there first.<p>Think about it:<p><b>Doubt breeds doubt.</b> Why …

Self-improvement

3 Fatal Content-Marketing Mistakes You Need to Avoid

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content Marketing is in a really good place right now. According to the Content Marketing Institute, 83 percent of B2B and 77 percent of B2C marketers have a content strategy in place. They are learning how to track content ROI because …

Marketing

How Important Is a Logo to Your Brand's Success?

Entrepreneur.com recently published an interesting piece in which Su Matthews Hale of the the design firm Lippencott explained iconic logo redesigns that her agency handled, as well as some of her all-time favorite logos (Apple, FedEx, NBC).<p>While it's definitely a good read, it needs to be taken …

10 Surprising Pricing Strategies That Can Boost Sales

<i>Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Help Scout blog.</i><p>Utilizing smart pricing strategies when selling your wares—be they products, services or subscriptions—is a <i>must</i> if you want to succeed in a competitive marketplace.<p>The <b>worse</b> thing you can do …

Connect Internationally With Your e-Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This excerpt is part of Entrepreneur.com's Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries.</i><p><i>In Start Your Own e-Business, the staff at Entrepreneur Press and writer Rich Mintzer</i> …

Selling

You Can Do Anything With the Right Attitude

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At my daughter’s recent graduation, a commencement speaker kept reiterating, “You can do anything with a degree in philosophy.”To which I thought, <i>you can do anything with the right attitude.</i> For all of you entrepreneurs struggling to make …

Entrepreneurship

8 Ways to Improve Your Brain Power

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Don't you wish you had more control over your brain?<p>From idea generation and meetings to crunching numbers and copywriting, there are a lot of different situations in which more focus and improved cognitive function would prove …

The Brain

10 Ways to Become a More Confident Person (Infographic)

Confidence. You’re not born with it. Well, probably not. Like muscle mass, you build it up over time. Many of us don’t, though. We sheepishly slog through life at half-strength, not even close to living up to our full potential, at work, in love, you name it. How sad is that?<p>Truth is, we don’t have …

Muscle

7 Qualities That Distinguish Genuine Leaders From Bossy Poseurs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being a successful entrepreneur doesn’t necessarily make you a successful leader. A truly great leader understands the many different factors that come with leading others and strives to help others reach their goals. Leaders are always …

Leadership

Please Cover Your Mouth Before Infecting Everyone With Your Negativity

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For the well-mannered among us, we turn away from the person we’re talking to when the urge to sneeze strikes, covering our nose and mouth in an effort to not spread germs. Then we say, “Excuse me.” And we wash our hands repeatedly …

Consciousness

The 4 Finance-Related Areas Where Businesses Need the Most Help

This story appears in the August 2015 issue of <i>Entrepreneur</i>. Subscribe »<p><b>Q: What are the first repairs you make when hired as CFO?</b><p><b>A:</b> Despite every business owner’s belief that no one can operate their company quite like they do, the issues I first tackle with each new job have been remarkably …

Small Business

12 Things Successful People Do Before Breakfast

Those among us who have managed to find professional success and eke out a life actively embrace this philosophy. They must set aside their first hours of the day to invest in their top-priority activities before other people's priorities come rushing in.<p>Science supports this strategy. Vanderkam …

Success

10 Characteristics of Unstoppable Partnerships

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The success of any business can be boiled down to its relationships. Working well with others and possessing the deep knowledge of what makes people tick is essential to creating and sustaining successful partnerships.<p>The secret to …

Leadership

8 Ways to Radically Increase Your Productivity

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Beginnings are the most exciting and energizing times in life. If things have been in a slump for you, make some changes. Lasting success comes from making pointed shifts in your behavior on a daily basis. Success is rarely the result of …

Self-improvement

The Deal with Data: 5 Steps to Getting a Way More Efficient Team

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As a startup leader, when someone asks you if you're busy, you're apt to laugh in their face.<p>You have to laugh, or you might start crying.<p>With the number of things you have to juggle you have to wonder: Do people <i>want</i> you to have a nervous …

Employment

8 CEOs Who Amassed a Fortune Before Age 30 (Infographic)

Elon Musk was an early bloomer when it came to money. Before he co-founded PayPal and Tesla Motors, and before he helmed SpaceX, the eccentric engineer had already struck it rich.<p>Now estimated to be worth a whopping $11.9 billion, Musk made his first millions thanks to his Internet software company …

CEOs

Four Ways To Cultivate Synergy In Your Company

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Synergy is one of the most overused terminologies in motivational corporate meetings, where most attendees are secretly scrolling through their …

Google Search

The Only 10 Slides Needed When Pitching Your Business (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Once you’ve come up with a business idea that you believe in, the next step is getting investors to believe in it, too. You need to pitch your idea in a way that’s interesting and informative -- and quick.<p>Renowned entrepreneur Guy …

Venture Capital

Osborne offers tax cuts and help-to-buy Isas in highly political 2015 budget

Budget 2015,Budget,UK news,Politics,Economic growth (GDP),Business,Economics,Budget deficit,Economic policy,Office for Budget Responsibility,George Osborne,Isas,Help-to-buy scheme,First-time buyers,Money,Savings<p>Chancellor also signals end of austerity before the end of next parliament but Labour …

4 Winning Beliefs to Help Drive You to Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We all hit low points in our lives that challenge our purpose, test our resolve for how long we’re willing to endure and question the strength of our relationships with every painstaking move. Hard times often call for deeper …

Outer Banks

Make Customers Fall in Love With Your Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketers can view today’s marketing challenges in the context of mastering 21st century dating relationships: To win over their customers, brands need to do more than send red roses. To make relationships last, they need to truly …

Marketing

6 Necessities for Achieving Your Full Potential as a Leader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Many leaders and entrepreneurs are sold on the idea that hard work and paying your dues will guarantee future success. Indeed, the idea of pulling yourself up by the bootstraps is something we aspire to do.<p>On the subjects of leadership …

Success

Here Are 5 Ways to Achieve a Positive State of Mind

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, one of my most important keys to success is staying positive – especially when facing the inevitable obstacles of running a business.<p>People often ask, “How can you be so happy?” Because I choose to be. We all have …

Motivation

10 Steps to Building an Impeccable Professional Reputation

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ask any business service provider who is their ideal client, the conversation will nearly always begin with a referral from a trusted source. It is no doubt that getting your phone to ring from someone who already has made the mental …

Thought Leadership

10 Ways to Make This the Year You Sleep Better

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Popular New Year’s resolutions focus on losing weight, working out, eating better, stressing less, quitting bad habits and being more productive.<p>Yet many people might be surprised to learn how closely sleep relates to achieving most of …

Sleep

5 Steps to Become a Market Leader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Becoming a market leader doesn’t happen overnight, but rather takes careful planning and hard work.<p>Here are some steps startups can take to position themselves as leaders in their field:<p>1. Offer something niche.<p>Becoming a leader in a …

Social Media