Borja Vega

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In Just 2 Words, Jeff Bezos Sums Up What Separates Winners From Dreamers

There may be no single formula for success, but Jeff Bezos' annual letter to stockholders comes darn close.<p>Few figures have captured our attention the way Amazon founder and CEO Jeff Bezos has. In just under 23 years Amazon has soared from revenues fo $500,000 to $178,000,000,000, from nine …

Leadership

8 Steps for the Perfect Product Launch

Heighten your visibility, avoid costly mistakes and build buzz with these strategies.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You've created the killer product that will change the world. Now you need people to buy it. Top entrepreneurs and members of The Oracles share their …

Marketing

Este emprendedor tiene fijación con las aerolíneas: ¡ha montado dos en poco tiempo!

“Volar por debajo del radar”. Así traduce <b>Carlos Muñoz</b> el término Volotea con el que ha bautizado su último proyecto empresarial: una aerolínea, la …

How Brands Are Getting More Sophisticated at Using Location Data

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with …

AdTech

Fashion Tech Women

Un encuentro liderado por mujeres para debatir y dialogar acerca del presente y futuro del sector de la moda y el retail. Durante el evento se …

5 Inspiring Books That Are Transforming My Life and Business

The news was horrifying.<p>There had been a mass shooting.<p>Then another story broke.<p>Some madman with his fingers on a big red button with megalomania …

Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily …

Marketing

Use This Google AdWords Hack to Lower Costs and Increase Leads

Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You might have heard a digital marketing guru throw the acronym "SKAG" out on the table but you were unsure of what it …

AdWords

9 B2B Content Marketing Musts for 2018

B2B content marketing is almost universally embraced. 87 percent of all business-to-business organizations are using content, according to an …

Marketing

Twitter, Pornhub and other platforms ban AI-generated celebrity porn

‘Deepfakes‘, the latest trend in online pornography is about to take a major hit as Twitter and PornHub are banning its distribution on their platforms from today.<p>For those out of the loop, deepfakes are porn video clips which feature animated faces of celebrities superimposed on performers’ heads …

Three Steps for Giving Feedback That Works: Find It, Flip It, Elevate It

“The last 10 percent is always the hardest part,” a direct report once said as he invited me to share what I was truly thinking about his performance.<p>Despite the open invitation, I found it hard to offer honest, direct feedback. For those of us taught to be kind, delivering bad news can feel like …

Extreme Sports

How to Make Money as a Stay-at-Home Mom

Here are some ideas for moms to earn cash from home.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Working moms are the rule rather than the exception. Seventy percent of moms with kids under 18 work, and more than 75 percent of those moms work full time. In fact, mothers are the …

Employment

'Superconnectors': 3 Steps to Becoming a Networking Genius

The ability to form significant professional relationships is paramount to all entrepreneurs. The question, though, is, how?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>“Social capital is the most important currency in the world"</i> is the core message of an upcoming book I was …

Entrepreneurship

Your Guide to Augmented Reality in The Times

The New York Times introduces the newest advance in digital storytelling. Here are answers to questions about what you will need to use it.

Digital Storytelling

Las nuevas tendencias para administrar marcas y consumidores en Twitter

El pasado año 2017 estuvo lleno de <b>momentos disruptivos en redes sociales</b>, como el #Breaking2 de Nike, que abrieron un nueva manera para entender y …

5 Ways to Scale Your Business Using Landing Page Software

Your landing page is where potential customers either give up on your site or dive deeper. Leave nothing to chance.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The online marketing space is filled with techno babble. From squeeze pages to sales funnels to conversion optimizations …

Small Business

Contra la censura en Facebook e Instagram

¿Hasta cuándo abusarán, Facebook e Instagram, de nuestra paciencia con su censura? ¿Quiénes son para limitar derechos fundamentales como la libertad …

Guía para aprender (de una vez) a programar (y gratis)

Deja de mirar mal a esos niños que saben más que tú y empieza a hablar el lenguaje de las máquinas<p>FOLLOW<p>Seguir<p>Admítelo. Los niños programadores te …

Por qué los retailers están tan ansiosos por ofrecer precios personalizados

Como muchos consumidores habrán podido comprobar, en muchas ocasiones <b>una misma compañía no ofrece los mismos precios</b> en su aplicación móvil que el …

Pese al indiscutible dominio de Facebook y Google, el negocio publicitario de Amazon no deja de crecer

A pesar de que <b>Google y Facebook siguen dominando</b> el mercado publicitario en Estados Unidos y su situación de duopolio no parece que vaya a terminar a …

How to boost your content discovery and promotion strategies

In part one, we looked at how to use search insights to supercharge your content production strategy. In this concluding part, we'll examine how to …

Marketing

How to Build a Million-Dollar Company in 1 Year--With No Funding | Inc.com

In August 2015 a popular virtual assistant (VA) company, Zirtual, announced it was shutting down--leaving behind nearly 2,500 clients and 400 employees. At the time, I was already deeply ingrained in the productivity space and figured the news offered a big opportunity to try to fix the existing …

Project Management

Why More One-Person Businesses Are Breaking $1 Million In Revenue

The number of solo entrepreneurs and partnerships hitting seven-figures rose 33 percent since 2011.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>[Adapted essay from <i>The Million-Dollar, One-Person Business</i>]<p>When Katherine Krug raised $1.2 million on Kickstarter to manufacture …

Entrepreneurship

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results | Inc.com

Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. (Plus, you can always use the resulting SEO boost.)<p>But if you're new to content marketing, …

Marketing

Mapping Out Your Digital Marketing Strategy For 2018

As I look at my digital marketing calendar for the year ahead, I’m equally enthusiastic and challenged by how I’ll need to fine tune my company’s digital marketing platform in 2018. My past and current marketing efforts have helped me further brand recognition, increase online leads and establish …

Marketing

Pay What You Want: 'Start a Side Business' Bundle | Mashable Shop

<b>Private Label Products: Create Brands & Sell with Amazon FBA</b><p>Source, Market & Sell Your Own Branded Products with Amazon's Fulfillment Program<p><b>Alibaba</b> …

eCommerce

How To Budget For SEO In 2018

Now that we’re at the end of 2017, search engine optimizers and marketers everywhere are working on establishing a budget for their 2018 goals. But with all the recent changes in SEO norms, strategies, and requirements, you may find it difficult to determine a precise dollar amount for the coming …

Marketing