Boris K.

56 Flips | 9 Magazines | 3 Likes | 1 Following | 3 Followers | @BorisKoev | Marketing designer

What to Name Your Business or Startup? These Tools May Help You

One of the hardest parts when starting a business is thinking of the perfect name for it. Brainstorming for it can be a huge arduous task, especially …

8 Rules Of Positioning

Getting in front of customers and prospects is an important thing, but more important thing is what you will communicate about your brand and product …

Product Management

6 Best Brain-Boosting Podcasts to Listen to Over Your Lunch Break | Inc.com

Until a year ago, I belonged to the 80 percent of Americans who don't listen to podcasts. I couldn't find time in my day to dedicate to listening. Then, last March, during a weekly lunch meeting with fellow business designers, we got into a discussion about NPR's Planet Money. One thing led to …

Self-improvement

10 Tips For Writing High Quality, Engaging Website Copy

A nice looking website isn’t all you need – you need some excellent content too. Take a look at the steps that you can take to write engaging website …

Writing

8 SEO Trends You Need to Pay Attention to in 2017

Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A new year means new SEO speculation and trends. While there are some components of search engine optimization that have …

Pesticide alternative helps plants protect themselves from disease

Though it's not as widely publicized as the effects of climate change, crop diseases are one of the biggest threats to food security. According to …

The 9 Worst Ways To Brand Yourself

Are you getting tired of all the content-less “content marketing” that pervades the internet in order to “brand” professionals as thought leaders? I know that a lot of the HR heads and CEOs I work with are.<p>They see this explosion of self-branding “lite” as insubstantial and overly self-promotional. …

Public Relations

Why This Former Googler Thinks Performance Reviews Are Useless

Russ Laraway is a tech veteran who’s worked for Google and Twitter. Here’s the conversation he says not enough managers are having.<p>The fog of war envelops every battlefield. When the plan breaks down amid the chaos and ambiguity, how do young marines know what to do next? How can they take relevant …

The Best Business Products of 2016

We've tested several hundred Software-as-a-Service (SaaS) business applications in the PC Labs over the past year, and found that 42 SaaS apps are …

Five essential ingredients for digital marketing success

Ideas about how marketers should optimize their time are scarce as well. Some departments use KPI frameworks to 'cover all of the bases' while others …

Customer Experience

Leveraging OneNote at your company: Introduction

Creating good information management systems can be difficult. Document creation has largely been solved with Word, Excel, and PowerPoint. Business …

Project Management

Six ways drones are revolutionizing agriculture - Vox Creative

This feature was produced in collaboration between Vox Creative and Pricewaterhouse Coopers. Vox Media editorial staff was not involved in the creation or production of this content.<p>Applications for UAVs (unmanned aerial vehicles), used commercially since the beginning of the 1980s, have exploded …

Unmanned Aircraft

Building An Effective Digital Marketing Strategy: A 5-Step Guideline

When clients come to our digital agency seeking digital marketing services, they often start the conversation asking how much they should spend or stating that they have a certain budget they want to put towards a specific marketing channel (such as paid media or SEO). Each and every time this …

10 Indications You Would Make A Great Entrepreneur

As a startup advisor and investor, I’ve met many aspiring entrepreneurs, and I often get asked the question, “I have a great idea for a startup – do you agree that it real potential?” They don’t know that most experts agree the person is more important than the idea, yet I’ve never been asked, “I …

Entrepreneurship

12 Amazing Gardening Tricks Everyone With a Backyard Needs to Know

These tips will help whether you're a garden guru or a total novice.<p>Gardening is a fine art, and often, learning to get it right is a process of trial and error. However, there are a few tips and tricks you can pinch from professional gardeners to help you master this hobby with ease.<p>1. Coffee, …

SGS adds Germany to its crop quality map service

<b>SGS is extending the coverage of its crop quality map service to include Germany</b>.<p>HAMBURG, 24-Jun-2016 — /EuropaWire/ — This data gives the whole …

Farmers likely to have greater risk of heart disease than other workers

Farm consultant Ian Handcock encourages farmers to get off their quad bikes and mountain bike the farm more often.<p>Irish farmers are seven times more …

High Blood Pressure

Think organic food is better for you, animals, and the planet? Think again

What we eat is seen as more important than ever. And everywhere we are urged to go organic: we are told it is more nutritious, it improves animal welfare and helps the environment. In reality, that is mostly marketing hype.<p>In 2012 Stanford University’s Centre for Health Policy did the biggest …

BASF launches online agricultural platform, MaglisTM

• <b>Platform developed in cooperation with farmers and agricultural experts around the globe</b>• <b><br>All together in one place: agronomic information, IT</b> …

Brands are Important: 7 Ways to Protect Your Brand

Reputations are built over a lifetime but can be destroyed in seconds. The brand is the representation of the reputation of a company and more …

Public Relations

5 Signs You’re Ruining Your Employer Brand

The importance of employer branding has grown exponentially as the war for talent rages on, and candidates increasingly make “culture” a deciding …

Recruitment

Brand Personification: The Ultimate Way to Get to Know Your Brand

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids?<p>Would you like them as you would a …

Farmers fall victim to the maddest EU subsidy shambles of them all

One of the most bizarre examples of public maladministration this country has ever known, has now taken on an even more outrageous twist. Several times, since 2005, I have chronicled the incredible shambles the Rural Payments Agency (RPA) made of the system devised to hand out to farmers the £1.6 …

Glyphosate unlikely to pose risk to humans, UN/WHO study says

Chemical used in Monsanto’s Roundup weedkiller ‘unlikely to pose carcinogenic risk from exposure through diet’<p>Glyphosate, the key ingredient in Monsanto’s Roundup weedkiller brand, has been given a clean bill of health by the UN’s joint meeting on pesticides residues (JMPR), two days before a …

Glyphosate

U.N. experts find weed killer glyphosate unlikely to cause cancer | Reuters

LONDON, (Reuters) - The pesticide glyphosate, sold by Monsanto in its Roundup weed killer product and widely used in agriculture and by gardeners, is unlikely to cause cancer in people, according to a new safety review by United Nations health, agriculture and food experts.<p>Weedkillers including …

Glyphosate

Researchers Just Solved One of the Biggest Problems for World Hunger

Planet Earth is doomed with a fast growing global population and a limited amount of farmland to produce food for everyone. That means that we’re …

Something disturbing is happening to honey bee colonies and scientists can't explain why

Honey bees are nearly as essential to our food system as crops themselves.<p>Depending on how the research is conducted, pollinators are needed to produce approximately one-third of the food we eat (more, according to some estimates). Bees also contribute about $17 billion to the US agricultural …

The best APAC digital marketing stats from April 2016

31% of WeChat users have made purchases via the platformWe start with a McKinsey survey of Chinese ecommerce.One of the most interesting parts of the …

Digital Advertising

How Business Leaders View Digital Marketing

More than three-quarters (78%) of business leaders say their company's digital marketing efforts are somewhat or very successful, according to a …

5 Ways To Increase Sales Using The Psychology Of Pricing

Understanding <i>how</i> and <i>why</i> people buy something matters. Many business owners focus exclusively on how they can make the biggest margins on a product, while still remaining competitive. What they fail to consider, however, are the very real factors that influence consumers during their purchase …

eCommerce