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Future-Proof Your Content Rankings With These SEO Tips

Here’s some cold, hard truth about content marketing: No matter how good you get at your job, you need to continually upgrade your skills and …

Marketing

Be Bold: 4 Uncommon Types of Content That Attract Hundreds of Backlinks

If you want great backlinks in the modern SEO world, you need great content.It’s as simple as that.Those links improve your search engine rankings …

3 Ways Digital Advertising Gives Tactical Support to Your Content Marketing Mission

In today’s digital, content-saturated world, it’s no secret that we marketers are all battling to connect, engage and inspire action from our …

Marketing

What Content Marketers Can Learn From 7 PR Wins And Fails

Remember #TheDress? Columnist Kerry Jones explains how the same elements that caused major PR stories to go viral can be applied to content …

Viral

Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why? - Copyblogger

Traditional advertising pretty much had its way with the 20th century.<p>Big campaigns with big budgets from big companies influenced the things we did, …

Marketing

Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out

Handy

3 Ways to Improve Your Content Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you created a documented strategy for your content-marketing efforts? Are you already executing against it? Are you rolling out new content on a predictable schedule? If so, you're already miles ahead of where many entrepreneurs and …

So Many Tactics, So Little Time: How to Prioritize Your Content Marketing To-Do List - Copyblogger

If you’re feeling overwhelmed and confused, I don’t blame you.<p>When using content marketing to build your business, you can work on: email marketing; …

Marketing

The Ultimate Guide To Content Marketing For SaaS Business

Here are a few tips for SAAS businesses to get your content marketing right.

SaaS

3 Ways to Use Transparency in Content to Cut Through the Noise

“It’s getting very, very difficult for product companies and services companies to differentiate … Content allows you to do that. That is the biggest …

Marketing

9 Ways to Dramatically Improve Your Content Marketing (for Free) | Inc.com

<b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the first 90 days count by joining the conversation on social media with the hashtag #Inc90Days.</i><p>To grow your business you need more online content to get …

Marketing

The business case for unbranded content

In this age of overwhelming content, our consumers can steer around whatever bores them. You could have a massive marketing budget and team of …

Marketing

The Ultimate List of 53 Blog Post Ideas for Content Marketers

Starting a blog is easy, but creating quality, valuable content regularly and consistently can be hard. If you ever find yourself stuck and can’t …

25 Stats That Show How Marketing Is Changing

Raise your hand if you’ve heard that B2B brands that blog receive 67 percent more leads, or that only about one-third of marketers have a documented …

How to Save and Use Your Content Ideas - Copyblogger

You know those blog posts that share 267 topic ideas for your next piece of content?<p>This is not one of those posts.<p>There are lots of posts with topic …

Productivity

10 articles on content marketing most popular so far in 2016

Content marketers are writing, reading, and sharing tons of articles about their work and their industry. With the help of BuzzSumo, we checked which …

Content Marketing: 5 Unexpected Places to Find Inspiration for Your Blog Content

Creative inspiration is like a butterfly: It’s beautiful from a distance, but full of weird insect parts up close.Sorry, let me try that again. …

Creativity

Big Bums, Scuffles, and How to Craft Copy Your Competitors Wouldn't Dare Write - Copyblogger

Your biggest copy opportunity is this: your competitors are chickens.<p>They’re scared of saying something that gets noticed.<p>They’re scared of writing …

Content Marketing

The 4 Rs of Content Management

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Robert W. Bly's book</i> <i>The Marketing Plan Handbook</i><i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p><i>Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his</i> …

5 Content Creation Tactics You Might be Missing Out | SEJ

As a marketer, no time is like the present to ripen and boost your content strategy.<p>As content marketing continues to grow and change, there are …

Content Strategy: A Development Guide

User engagement metrics, which measure what users do on your website and how they do it (such as time on page, session duration, bounce rate, and …

Marketing

Save Time and Double Your ROI: A Guide to Applying the 80/20 Rule to Your Marketing

Marketing is rarely your only job……even if you’re a marketer.Whether your job title is “marketer” or you own your own business and need to market it, …

Marketing

3 Easy Calculations For Measuring Your Content Marketing ROI

Content marketing is king when it comes to driving traffic and sales. But do you know how to track and measure the ROI of your efforts? If you’re like most marketers or business owners, this is probably a struggle. According to the 2015 B2B Content Marketing report, only 21% of marketers say they …

Marketing

How to Apply Lean Marketing to Your Content Based Business

Almost every entrepreneur has made this mistake…They spend months or even years building a product or a feature they think is going to change the …

Marketing

How to Get More Organic Traffic to Your Content

Anyone who knows anything about content marketing understands that a successful blog post or other piece of content is not just a case of "build it …

10 Simple Edits That'll Instantly Improve Any Piece of Writing

Check out these 10 simple editing tips that'll help you transform dull copy into persuasive, actionable content.

Marketing

Seth goes short. Buffer goes long. Here’s what you should do with your content.

Blog posts. Case studies.Email drip campaigns.Ebooks.Is it just me, or is everyone scrambling to add to the deluge of long content in an effort to …

Marketing

Why Lazy People Make the Best Content Marketers - Copyblogger

Traditional marketing and content marketing have something important in common.<p>In order to get the business results you want — more leads, sales, and …

Marketing