Boitu M

48 Flips | 3 Magazines | 5 Likes | 2 Followers | @BoitumeloMo4o98 | Daughter of The Great I Am. Ambitious, fun loving and driven to strive beyond measures.

3 ways to get your customers to do your marketing for you

What people <i>do</i> trust are the recommendations they get from their friends and other consumers. That's why 85% of consumers read online reviews before they buy something, and up to half of all purchasing decisions involve some form of consumer-to-consumer communication.<p>In fact, marketers can save …

Marketing

Google has a new corporate homepage, a new typeface, and new branding — take a look

Google announced on Monday that it was restructuring to become part of a larger company called Alphabet.<p>Google doesn't yet own Alphabet.com (and it may not even want to), so instead abc.xyz is the home of Google's newest company.<p>A statement written by former Google CEO (now the CEO of Alphabet) …

Alphabet Inc.

Solid Tips On Search Engine Optimization That Anyone Can Easily Understand

SHARE<p>If you want to monetize your blog or glean traffic for your website, SEO is crucial to your success. This will give your site the most …

5 Personal Branding Strategies Every Entrepreneur Needs to Know

Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build your personal brand and reputation.<p>When it comes …

Public Relations

Facebook

<i>Effective search engine optimization requires close attention to details.</i><p>Any digital marketer or SEO (search engine optimization) specialist can tell …

Eight Ways to Improve Your Search Engine Rankings

As much as we'd love to say that improving your search engine rankings is easy, it's not. Search engine optimization (SEO) takes hard work, …

How to Make Your Brand Irresistible to Millennials

Millennials are one of the hottest topic in marketing. Here's how to really appeal to them.<p>When it comes to understanding younger consumers, there aren't many experts better than Matt Britton. He's the founder and CEO of MRY, the agency devoted to building youth-focused creative marketing solutions …

Search Engine Optimization

The SEO journey has had its fair of drama over the years with notable changes noted but the basic idea behind doing optimization remaining the same. …

SEO

Facebook study shows that you — not an algorithm — are your own worst enemy

When it comes to walling ourselves off from opposing political views using social media, we are our own worst enemies. That's the conclusion of a new …

Content Marketing Agency & Services: The Ultimate Map Showing the Best

Content marketers usually feel pulled in a million different directions, making it difficult to decide which initiative to focus time and money on. …

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority …

Want to cut down your deadly sugar intake? Here's what you should be eating

With obesity a global epidemic, we look at the foods to consume for a balanced diet<p>Obesity has reached epidemic proportions globally, according to the <b>World Health Organisation (WHO),</b> which says at least 2.8m people die each year as a result of being overweight or obese.<p>A quarter of men and women in …

The Definitive Guide to Ecommerce Search Engine Optimization

At some level, every online business is built on an ecommerce business model. They all have customers to serve, orders to take, a great customer …

Yandex: Links To Return To Our Search Ranking Algorithm

In March of last year, Yandex - the largest search engine in Russia - decided to drop link signals in their search ranking algorithm for certain …

AdWords

How to Use Analytics to Show Social ROI for C-Level Execs

Share<p>http://adweek.it/1Hy2ewV<p>copy

New Twitter tools could make any app a Twitter app

For the past few months, Twitter has made big strides toward making the microblogging service more ubiquitous. On top of being social, Twitter is …

No more cheese sandwiches: amazing recipes from around the world

Britain's favourite lunch is apparently the boring cheese sandwich. Gareth May shares four exotic alternatives from across the globe<p>Everybody loves a sandwich. And if you don’t, well, clearly you don’t have a mouth. The sandwich is the hungry person’s sanctuary, the majestic munch at lunch, the …

3 ways brands can engage with shoppers on social media

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>The …

Google: Mobile-Friendliness a Significant Ranking Factor

We’ve known for some time now of Google's increased emphasis on mobile-friendliness in the search results. We’ve seen them testing out mobile-friendly icons and non-mobile friendly icons. We’ve seen them add mobile usability reports in Google Webmaster tools, and send mobile-usability warnings …

SEO

Machine Learning: Full-Text Search in Javascript (Part 1: Relevance Scoring)

Full-text search, unlike most of the topics in this machine learning series, is a problem that most web developers have encountered at some point in …

Natural Language Processing

Bloggers: 7 Ways to Improve Content Marketing

One of the best ways for bloggers to get better at their craft is to follow the example of those who are at the top of their game. I’ve been …

Link Building Techniques to Supercharge Your SEO Strategy

How does a small business build quality backlinks? Are you confused about how to build links to your website? Or, are you concerned that building …

Internet Marketing

Keyword Research Tools for Content Marketing

Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics.

6 Persona-Driven Steps To An Effective Content Marketing Strategy

You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, …

How To Do Content Marketing In 2015?

Content marketing requires consistency, innovative ideas and lots of hard work in order to carve out a proper content which is capable enough to …

Advertising

An Introduction to the Mobile Advertising Ecosystem

Mobile advertising is exploding. Business Insider estimates that by 2018, mobile advertising will take 50% of the total digital ad spend, measuring a …

The Good, the Bad and the Ugly Truth About Content Marketing in 2015

Way back in 1993 we saw the birth of content marketing when the very first e-book was released on the web.<p>Jump forward 22 years later and it's safe …

Why SlideShare should be part of your content marketing plan

If you’re in any way involved in content marketing, SlideShare had better be part of your strategy.<p>The presentation (and PDF) sharing platform is an …