Cesar Flores

105 Flips | 10 Magazines | 75 Likes | 14 Following | 3 Followers | @Blummenn | Keep up with Cesar Flores on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Cesar Flores”

Facebook Has Serious Transparency Issues, But Advertisers Aren’t Going Anywhere

Whether it’s Russian political trolling, or a lack of advertising metric transparency, the social network audience is just too attractive for brands.<p>It’s been a big week for Facebook advertising. And I don’t just mean how it accounts for 77% of the digital ad industry’s overall growth last year. Or …

Chatbots: lo que debes saber para incluirlos en tu estrategia de contenidos

Un chatbot es una tecnología que permite que un usuario pueda mantener una conversación con un programa informático, habitualmente dentro de una app …

5 Tangible Ways to Generate Leads With Instagram | Inc.com

When compared to social networking platforms like Facebook and Twitter, it's easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it's pretty clear that Instagram is a great place to invest your lead generation efforts. It has a wide reach and is …

Marketing

How Nestlé uses a start-up mentality to drive innovation

<b>With over 2,000 brands under its umbrella, Nestlé is one of the world’s biggest companies. According to Pete Blackshaw, however - vice president of</b> …

Innovation

Google's "buy button" is moving forward; now taking beta requests

Marketing

Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics

The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.<br>Please visit …

Google Analytics

Distil Bot Discovery for Google Analytics | Block Bot Traffic

See which channels and campaigns are being hit the hardest by bot traffic and wasting your advertising dollars.<p>Find the forms and pages where bots …

5 Killer Facebook Sales Funnels All Companies Can Learn From

Learn from these 5 brands how to use Facebook ads to build relationships that pay off.<p>In the world of social media, Facebook is the juggernaut. It is the king of all digital social interactions, and it shows no signs of slowing down. Today, Facebook has an average of 1.23 billion daily active users …

Marketing

5 Powerful Tools to Spy on Your Competitors Online

The first Chinese iPhone copy has been released on the same day as the original device. How so? Only if you are using advanced spying skills as …

Why the next Amazon Echo and Dot will have a screen

2017 is already going down in history as the year that voice computing went mainstream.<p>Amazon leads the pack, selling well over 8 million Echos and Dots in just two years and leveraging the Amazon Voice Services (AVS) platform to get Alexa into everything from refrigerators to dancing robots to …

3 ways retailers are using AI to reinvent shopping

In this new age of ecommerce, marketing means providing a seamless experience across channels, delighting customers with same-day deliveries, providing excellent customer service and recommendations, and sending real-time personalized messages your customers will thank you for.<p>But personalized …

Customer Experience

12 KPIs you must know before pitching your startup

Phil Nadel Contributor<p>Phil Nadel is the co-founder and managing director of Barbara Corcoran Venture Partners.<p>More posts by this contributor:<p>11 reasons we didn’t invest in your company<p>It is critically important for the founders of a company to intimately understand the company’s key performance …

Product Management

In a digital media world, all that matters is your time

To make inroads into the television market‚ Facebook and other platforms must find a way to increase an hour of your time to something resembling the four hours you spend on television.<p><i>The writer is a</i> <i>vice president at General Atlantic</i><i>, which is an investor in Vox Media, the parent company of</i> …

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Forget about like counts; focus on engagement.<p>I can hear sighs of relief from some (“Finally no more race to hundreds of …

10 Digital Marketing Assets You Need To Invest In Today

Saving for most of us was encouraged from an early age.<p>The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot …

Marketing

10 Social Media Predictions for 2017 (and Where You Should Be Spending Your Time) | Inc.com

Let's get the credibility stuff out of the way: I know social media. I know it because I don't just preach about it, and share posts like, "Be engaging! Tell your story!" There is an art to using social media the right way, and I've done so for big brands and small brands, personal brands and …

Marketing

3 Advanced Targeting Tactics to Improve Your Facebook Ad Performance | Inc.com

For most everyday people, Facebook is a portal to news, place for entertainment, and a way to connect with friends and family. On the other hand, many business owners and marketers see Facebook as a way to reach their target audiences with a message or to increase sales for their business.<p>This …

Marketing

AppDynamics launches Business iQ, aims to move into business analytics

The general idea is that Business iQ will take AppDynamics more into business analytics as it courts CIOs, line of business execs and …

The Most Meaningful Content Marketing Trends and How They Will Influence 2017: Part 2

These are the most meaningful trends I've noticed as I continue using content marketing and travel around the country speaking to and connecting with other experts.<p>The first part of my series on content marketing trends covered some of the biggest trends that I've noticed shaping the industry and …

5 Effective Social Media Best Practices for Your Business - Small Business Trends

Today, an average person spends a minimum of three hours each day on social media sites. If your small business doesn’t know how to create a Facebook …

5 Unique Books That Are Loved by Successful Entrepreneurs

From an Elon Musk biography to Deep Patel's A Paperboy's Fable, these five books are must-reads.<p>Elon Musk built his career by reaching into the future and pulling it into the present. But before he started bringing futuristic ideas to the present day, he mined the past for ideas.<p>Musk exemplifies …

12 Beautiful Portfolio Websites to Inspire Your Own Design

Your portfolio website is arguably the most important channel you have for promoting your business.<p>It’s often the first touchpoint a prospective …

Web Design

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling.<p>McKee’s students have collectively …

Marketing Skills 2016: Are You Qualified to Be Hired? [INFOGRAPHIC]

If you were looking for a new job in the marketing world tomorrow would you have the skills to be hired? Probably not, myself included. Mostly …

Marketing

28 Tools to Help You Launch Your Startup

It’s the catch-22 of the startup world: you want to launch something cool, but you need money to do it, but you won’t have money until you launch …

5 Steps to Determine ROI From Social Media Campaigns (Infographic)

How can brands determine the return on investment from their social media campaigns?<p>Salesforce Marketing Cloud prepared the infographic below, with …

Descargar Imágenes de una Página con Image Cyborg

Necesitas descargar imágenes de una página web de manera sencilla y rápida? Si, existen varias extensiones para ello, pero una manera más rápida y …

Follow These 27 Digital Marketing Teachers To Add Some Value In Your Life

Whether you’re a startup, business owner, beginner or expert in marketing who is looking for new marketing ideas and the right advice. You don’t need …

Marketing

New Short Story: How GREAT Marketers Win at Digital Advertising

How can you help your brand knock out the competition and win customers’ attention?Sometimes great content and a solid content marketing strategy …

Marketing