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Signs You May Need a Customer Data Platform

The number of customer data platforms (CDPs) in the market is growing. According to the Customer Data Platform Institute’s CDP Industry Update 2018 …

Big Data

BlueVenn complete acquisition of media analytics and marketing specialists LEAP Media Solutions

BlueVenn announces the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media …

Know your customers better for the best GDPR repermission strategy

Having to repermission your customer database for GDPR will decimate your contact list. With customer insight, you can turn this into an opportunity.


5 Fascinating Marketing Automation Tactics that Can Help Your Business Grow

Automation is considered the next major frontier in marketing, but are you extending your business’s automation practices far enough? For too many …

Big Data

What Is a Customer Data Platform and Do You Need One?

The more you know about your customers, the better you can understand their needs. More importantly, meet these needs with relevant, timely messages. …


Equifax data breach hits 143m customers

<b>A small portion of UK customers are likely to be affected by the cyber-attack on credit monitoring company Equifax, it has been confirmed.</b><p>Yesterday, …

Equifax breach disclosure would have failed Europe’s tough new rules

U.S. consumers hearing the news yesterday of a massive Equifax data breach, which the company revealed potentially affects 143 million consumers, and includes data such as names, addresses, dates of birth, social security numbers, drivers’ licenses and — for a subset of hundreds of thousands — …


Tag Archives: GDPRmyths<p>Posted on September 5, 2017 by<p>By Elizabeth Denham, Information Commissioner. Our series of blogs continues to sort the fact …

Six issues to address before you build a Single Customer View

Marketers: Combining customer data will give a more holistic view

While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue …

Customer Experience

Big Data and Analytics Play an Important Role in the Energy Industry

In this contributed article, Ritesh Mehta, Senior Technical Account Manager for TatvaSoft Australia, discusses how the energy industry is using big …

Big Data

With Peugeot now selling cars online, how is retail influencing automotive?

Fast forward to 2017 and buying and selling pretty much anything online is no great shakes. That includes cars, with both dealerships and …


To really improve your customer experience, fix what matters

How do you go about making improvements to the customer experience that will make a real difference for customers? You know things are not working …

Marketers aim at drafting idiot’s guide to usable data

Language liberator: Mandi Fine, CEO of F/NE Group Global, an agency that makes it easier for the public to understand corporate and scientific …

Why the future of customer experience depends on online data

Unlocking the power of individual online customer data can help brands to arm themselves with granular insight, to deliver the experience that …


Overcoming the Hurdles of Big Data in Marketing

The marketing communications industry has always worked with a high level of data. But over the last decade, it’s been transformed by a new degree of …

Your Single Customer View Isn’t as Good as It Could Be

A single customer view (SCV) is a marketing best practice that’s key for differentiated customer engagement. With a single customer view, marketers …

Customer Engagement

Data Is King: How to Unleash Its Full Potential

If data is king and integration is the glue that binds an enterprise together, then data integration is the building block that can make or break an …

Artificial Intelligence And Big Data: Good For Innovation?

Artificial intelligence is firmly embedded throughout the economy. Financial services firms use it to provide investment advice to customers, automakers are using it in vehicle autopilot systems, technology companies are using it to create virtual assistants like Alexa and Siri, and retailers are …


Goodbye big data, hello good data? Why data quality is king

Almost a quarter (23%) of all the data organisations hold is believed to be inaccurate, according to our Experian Global Data Management Research …


How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

Analysis: Is GDPR a ticking time bomb or a blessing in disguise?

What's the latest?<p>The latest from Tech.<p>Why retail leaders should look to Amazon’s pioneering chief executive as they navigate a sector transformation.<p>…

Driving sales throughout the car buying customer journey

Five ways retailers are using predictive analytics

Predictive analytics are highly desirable for marketing departments in the ecommerce sector. How is the world of retail using predictive tools?

GDPR: Seven questions about obtaining customer consent

The GDPR is going to have a significant on how businesses use customer data. Get up to speed with how European legislation affects customer consent.

Will GDPR change B2B marketing?

[Survey] Marketing organizations in the age of martech

Scott Brinker is conducting a survey to assess organizational transformation in the wake of digital transformation.

Why marketers need to become data experts

Data is meaningless unless it is used in a way that helps you improve your marketing effectiveness. Marketers now need to be experts in everything: polymaths with unquenchable curiosity; experts in traditional and digital media, channel strategy, advertising development, content marketing, …