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Emma Martin on Twitter: "think everyone should watch the sainsbury's christmas film cause it's brilliant :3 http://t.co/SRJHqZsxaQ"

Janet Lally on Twitter: "Feeling very festive, if you haven't already, then watch this #christmasinaday"

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Sainsbury's News on Twitter: "#christmasinaday has now reached over 1 million views! More info here: http://t.co/4nmxotnX02 Or watch the film here: http://t.co/ZWS3Z5dSzZ"

Sainsbury's Christmas Advert 2013 - Full Length

Sainsbury'S

jaw-mgmt on Twitter: "Red Carpet action for @LisaVickery2 for premiere of #ChristmasInADay - Int Kevin MacDonald @BAFTA"

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Tweets with replies by Lucy (@LulabellLucy) | Twitter

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Tweets with replies by Lucy (@LulabellLucy) | Twitter

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Jake op den Brouw on Twitter: "Christmas In A Day premiere today. Hell to the yes! #redcarpet #baftas #christmasinaday @xChristineS"

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Nick Fletcher on Twitter: "Me and director Kevin Macdonald at BAFTA Premiere of Sainsbury's Christmas in a Day. #christmasinaday http://t.co/w6nJxka9ZR"

Lizzie Curious on Twitter: "Excited to be heading to @BAFTA today for the #christmasinaday premiere - there's a cameo of me DJing in the film! http://t.co/jEsH0De4f7"

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Lizzie Curious on Twitter: "RT @MrsWallis09: Day off work and off to London to the BAFTA premiere of #ChristmasInaDay < I will be there too! x"

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Sainsbury’s winning Christmas ad battle

en_GB<p>article<p>Sainsbury’s is winning the Christmas ad battle so far, seeing the biggest shift among the big four supermarkets in both consumer …

Barrow family to feature in Christmas documentary

A BARROW-UPON-SOAR man and his family will appear in a brand new documentary from Oscar-winning director Kevin Macdonald.<p>The director behind The Last …

Christmas

Sainsbury's on Twitter: "#ChristmasInaDay is here. Watch the full film from today, only on YouTube: http://t.co/vXG65QxU81 http://t.co/GqeZbRaMDt"

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Britain's Christmas in a day: Ordinary people are the stars of Sainsbury's feel-good festive film

• <b>Christmas in a Day features heart-warming home footage of celebrations</b>• <b><br>Directed by Oscar-winning Life In A Day director Kevin Macdonald</b>• <b><br>His</b> …

Sainsbury's Christmas TV advert ramps up supermarket war with emotional epic by Oscar-winning director Kevin Macdonald

Supermarket chain Sainsbury’s ramps up the Christmas ad war tonight with an unprecedented three and a half minute epic, created by Oscar winning …

Sainsbury's launches festive campaign with 'Christmas in a Day' clips

The supermarket is filling pre-Christmas TV spots with clips from a Kevin Macdonald documentary to be shown on YouTube<p>An excitable small boy bouncing around a room in pyjamas as he sees his presents, old ladies dancing in Christmas hats and a man eating Christmas dinner alone after careful …

Sainsbury’s Christmas In A Day ad reduces Corrie viewers to snivelling wrecks

There’s a new rival to John Lewis and Marks and Spencer in the Christmas ad wars – and it comes in the shape of Sainsbury’s.<p>The supermarket giants …

Matthew Chapman on Twitter: "Having watched all the Christmas ads I can declare the Sainsbury's one is the best. I can also declare I'm sick of Xmas already #bahhumbug"

Cheryl on Twitter: "Anyone else feel choked up watching the sainsburys #Christmasinaday advert 😥?"

Replying to @<b>CherylOfficial</b><p>“@<b>CherylCole</b>: Anyone else feel choked up watching the sainsburys #<b>Christmasinaday</b> advert ?”i feel ya chezza<p>0 replies 1 …

Rochelle Humes on Twitter: "I definitely cried at the Sainsbury's advert...is it real? 😢❤️"

Tony Pressley on Twitter: "Tonight I shall be playing the role of "Man with leaflet" in the new @sainsburys Xmas advert. Signing Autographs later. #christmasinaday"

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Tom Fletcher on Twitter: "Well Sainsbury's nailed their Christmas advert this year. Absolutely incredible! Sat in a hotel room crying Christmassy cries from my eyes."

Kevin Macdonald directs Sainsbury's Christmas film

The supermarket unveils a three-minute preview of a film starring ordinary people called Christmas In A Day by Oscar-winning director Kevin Macdonald<p>Sainsbury's have teamed up with the Oscar-winning director of Life In A Day, Kevin Macdonald, to create a feature film called Christmas In A Day, as …

Sainsbury's Christmas advert is 'best one yet' as emotional epic goes viral

Video Loading<p>It's not even aired on television yet, and the Sainsbury's Christmas advert is already a hit.<p>Thousands of people have watched the video …

Sarah Vizard on Twitter: "Having seen all the Christmas ads I pronounce the winner to be ………. Sainsbury's. Tho you'll have to wait until next Weds to see it."

steve hawkes on Twitter: "The Sainsbury's Xmas ad- it is genuinely good in my humble opinion http://t.co/y5d5my5YQ8"

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The story behind Sainsbury's 'Christmas in a Day' campaign

With seven weeks to go until Christmas, the great British countdown has now well and truly begun, writes Mark Given, head of brand communications, …