Blaine Kauk

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The Future of Customer Loyalty Is Not 'Buy Nine, Get One Free'

While loyalty programs are not going to disappear, the future of customer loyalty can be seen in two trends that will reshape the way they function<p>It is Christmas time and everyone is collecting those customer loyalty points at your favorite store. How many little plastic cards are on your key …

Customer Experience

How to Measure Customer Loyalty

Customer loyalty is often a better predictor of future company growth than customer satisfaction alone.<p>While customer satisfaction is an important …