Black Ink

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4 Reasons Employees Are Your Best Brand Advocates

More and more companies are starting to implement strategies and systems to leverage influencers to become marketing and brand allies. And they are …

Here's Why Native Ads On Pinterest, Instagram, And Snapchat Could Be Huge Moneymakers

<b>Instagram</b> has already rolled out a native ad product, and <b>Pinterest</b> launched <b>Promoted Pins</b> last year. Brands are leveraging <b>Stories</b> (snaps that last for 24 hours) on <b>Snapchat</b> to push native marketing content to fans, but it's not an official ad unit, yet. All of these services are benefiting from the …

Digital Advertising

Study: Auto Shoppers 71% More Influenced by Digital Ads

Of the millions of American consumers planning to soon buy an automobile, 21 percent say that digital advertising will affect their purchase …

Advertising

I'm on Facebook Because I'm Bored Beyond Belief

Facebook is the fourth — sometimes the fifth — social network I check during the day. It's at the bottom of the list.<p>Somewhere along the line, …

Why many of my students will not have a job upon graduation

<b>By Jessica Rogers, {grow} Contributing Columnist</b><p>If you have made any kind of a career change in the past decade, more than likely you did not find …

TV Is Dying, And Here Are The Stats That Prove It

Audience ratings have collapsed: Aside from a brief respite during the Olympics, there has been only negative ratings growth on broadcast and cable TV since September 2011, according to Citi Research.<p>Media stock analysts Craig Moffett and Michael Nathanson recently noted, "The pay-TV industry has …

Telecoms

7 Content Marketing Myths Debunked

Blogs are an important component to your content marketing strategy since they are a regular channel for communication with your audience. However, incorporating other types of content into your strategy can be equally as important.<p>Visuals, infographics, white papers, eBooks, user-generated …

The Marketing Week

en_GB<p>article<p>Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven …

Marketing

Would You Order Something More Expensive If You Knew A Stranger Would Pay For It?

Upon first reading, the tale of woe from a person who is upset at getting a free coffee from a stranger — because he would’ve ordered something way …

There Has Never Been a Better Time to Be a Young Person With a Big Idea

What a band of Millennial entrepreneurs on a train can teach us about entrepreneurship in today's America.<p><i>This column is part of an ongoing series, originally published by McKinsey & Company, about how entrepreneurs are making a societal impact around the world.</i><p>Last August, two dozen enterprising …

Startups

12 Tips for Founders Who Hate to Delegate

As you grow, stop micromanaging and hire managers so you can focus on senior-level people and concerns.<p><i>Once your startup actually starts to grow, founders have to step away from day-to-day management.</i> <i>But knowing when (and how) to stop micromanaging is a tall order for some startup types. We asked a</i> …

Leadership