Alexandra Sampaio Passaro

85 Flips | 6 Magazines | 33 Followers | @Birdie166 | Keep up with Alexandra Sampaio Passaro on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alexandra Sampaio Passaro”

From Beethoven To Woody Allen–The Daily Rituals Of The World’s Most Creative People And What You Can Learn From Them

Beethoven and Woody Allen bathed their way to genius. Dickens (and just about everyone else) walked. And you don’t want to know how Thomas Wolfe got the juices flowing. Mason Currey, author of “Daily Rituals: How Artists Work” shares some of the surprising work modes of history’s most creative.<p>The …

4 Reasons to Get Rid of Set Hours

It's not right for every business, but here's what you can gain by banning the 9 to 5 notion and being more flexible.<p>Flexible work has had some notable setbacks lately. Yahoo unleashed a flood of commentary by banning telecommuting while CEO Marissa Mayer attempts to turning around the ailing …

Employment

Why Is Facebook Blue? The Science Behind Colors In Marketing

Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design.<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the</i> …

UI Design

Maximize Your Happiness By Increasing Your 'Return On Life' - The True Measure Of Wealth

According to Tige Young, Founder and CEO of Tui Tai Expeditions, entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life.<p>I became acquainted with Tige, when I was researching examples of exemplary online customer service. In the resulting article, I …

How To Say 'Goodbye' To Corporate Life Forever

<i>This is a guest post by Simon North, founder of Position Ignition and author of the</i> <i>Career Ignition Club</i><i>. His previous articles for FORBES include, “How to Manage a Micromanager.” You can follow him on Twitter.</i><p>Corporate careers are all-embracing and even the most brilliant managers may find this …

3 Tips For Succeeding In Digital Media 'Like A Girl'

Media has become “a new currency” in today’s interconnected world, according to Antonio Ruiz-Gimenez Jr, co-founder of PVBLIC Foundation. As a result, the global community transcends physical, cultural and national boundaries. We already know that women are the primary users of Facebook, Twitter …

Is Facebook Making Us Antisocial?

Facebook’s decision to allow “likes” but not “dislikes” has stifled the most potent tool in an influence arsenal for shaping manners. This decision was amplified as Facebook elected to not inform those who have been “unfriended” of a former connection’s action. Social approval and derision are the …

Is Social Media Advertising or PR?

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing?<p>Who manages your company’s social media?<p>The social world for marketers remains a space where rules are yet to be written. But whether you think of social media as PR or marketing …

Public Relations

Who Do You Fire First?

It’s definitely counter-intuitive, but it could be one of your top performers.<p>I was introduced to this idea by Patrick Morin, a brilliant sales executive and two-time turnaround CEO. Although the context of our discussions have been primarily regarding building, motivating, and keeping the best …

3 Tricks to Get in Your Customer's Head

When it comes to launching a digital product, knowing your customer is key. Here are three strategies.<p>Remember the last time you waited as someone fumbled at the self-checkout counter? Those machines were designed to solve a business problem (reducing staff, opening checkout lines), but they …

Customers

Going Mobile: Does Your Business Need an App?

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the ubiquity of smartphones, it's easy to get caught up in the app hype. But the question is, should you?<p>While there's no doubt that mobile applications can be great for keeping customers engaged with your brand, they …

Apps

Want to Make Better Decisions? Procrastinate

It may be counter-intuitive, but here's why you need to slow down before your next big decision.<p>Leaders make decisions every day. And, if you're like most leaders, you've probably grown accustomed to the idea that a decisive leader is one who makes choices quickly, confidently, and consistently.<p>But …

procrastinate

Innovation is About Behavior, Not Products

True innovators get people to do new things, not just buy new stuff.<p>Innovation is not invention. An invention is generally a product or a process and something you can see. Innovation is different. To innovate, we must ask ‘why’ someone does something rather than asking ‘what’ he or she does. We …

Innovation

How I Wake Up, Work Out, and Get to Work by 8am

By the time I was a senior in college, I was living on the typical college schedule and doing work until 2-3am and then waking up at 10 or 11am …

Time I

Flipboard Brings Personalized Magazines To Android, Heads To The Web With New Magazine Management Tool

Since the launch of personalized magazines this March, social magazine maker Flipboard has added 6 million new users to its platform, bringing its total number of users to 56 million – and that’s before the feature even arrived on Android, which now comprises roughly half of Flipboard’s user base. …

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic)

1 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Pinterest may be the third largest social media site after Facebook and Twitter, but it's still a relative newcomer to the scene. Businesses are actively searching to create boards and pins that inspire customers and promote …

Why Fear Is Your Greatest Enemy (And What To Do About It)

As an entrepreneur, sometimes I think I live in a constant state of fear. Doubts about the health of the economy only add to the anxiety. Here are the questions that cause the most discomfort for me:<p>1. Will my customers continue to buy from me?<p>2. Will a new competitor or innovation knock me out?<p>3. …

What Do You Mean By That? It Just Might Be Your Communication Skills That Are Holding You Back At Work

The recent release of Sheryl Sandberg’s book <i>Lean In</i> has rekindled the national debate about what holds women back in the workplace. Some have said it’s a lack of ambition. Many women, including me, don’t believe that. I do think one thing that does hold women, and men, back is a lack of effective …

As Users Tire Of Mayorship Wars, Foursquare Finds A New Way To Encourage Check-Ins: By Tapping Into Quantified Self Buzz

Though Foursquare is now busy trying to take on Yelp, one of its more rewarding, but personal, use cases (now that the fervor around badges and mayorships has died down), is its ability to add insight and data around your check-ins. Often after registering your location, the app rewards you with a …

Defining Your Brand: The First Step In Your Marketing Strategy

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the fourth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by</i> …

Marketing

How I Learned to Lean Forward, Every Day

One secret to my success is a refusal to dwell on the past. Four steps to stay focused on the future.<p>This week marks the one year anniversary of my column on Inc.com. I have enjoyed sharing my experiences and connecting with many of you via Twitter, LinkedIn and via the comments section. I thought …

Entrepreneurship

Why Investing In A More Mobile Workforce Makes Sense

The digital revolution has radically transformed what the traditional office looks like. Acres of beige or putty-colored cubicles, like the herds of buffalo that ranged across the American west, are long-gone, replaced by a mobile, distributed workforce who is no longer tethered to a central …

What a Flexible Workplace Has to Do With Trust and Creativity

Marissa Mayer wants everyone at the office. Other companies don't even have offices. Where do you fit?<p>Chegg, a Silicon Valley online textbook rental service, introduced unlimited paid vacation; so far, no one has abused the privilege. When I was running software companies, women on maternity leave …

The Workplace

The Trend Setters: Social Entrepreneurs Creating Looks And Livelihoods In Latin America

<i>The Agora Partnerships Class of 2013 contains 27 companies from 13 countries, nine industries, and ten areas of impact. Here, blogger Stephanie Finigan (@StephFini) writes about the accelerator’s fashion-focused entrepreneurs.</i><p>From Bono’s RED campaign T-shirts to Lance Armstrong‘s LIVESTRONG …

Is There Room In America For H&M And Uniqlo?

Over the past few months, both H&M and Uniqlo have publicly stated that they have their sights set on growth in the U.S. market.<p>H&M currently has 269 stores in the U.S., having opened 40 in 2012. The international apparel giant has set a goal of surpassing that number in 2013. The H&M portfolio …

Stop Building Websites and Start Building Smart Sites

The mission of digital-telepathy is to make great design accessible to anyone by creating new standards that improve how people interact with and …

Do nothing nation

As newly engaged people often do, my friend Joe described the moment he knew his fiance was something special. “She told me she changed the head …

Why 'The Great Gatsby' Just Might Turn A Profit

Warner Bros.’ new movie version of <i>The Great Gatsby</i> is a great big risk. The film is a period piece with (spoiler alert) an unhappy ending. It’s in 3-D despite a lack of explosions and it’s from director Baz Luhrmann whose highest-grossing movie to date is the 2008 film <i>Australia</i> which earned $210 …

Can Video Games Teach Our Daughters To Be Rich?

If you haven’t read Amanda Steinberg’s Wall Street Jounal piece, “Princess Daughter Redux,” I highly recommend it. She calls for video games that will nurture “little girls into self-sufficient women.” She writes:<p>When my son plays games, he collects coins. He learns lessons about money and commerce …

Why you’re not spending enough to acquire customers

Bottom line, you’re not spending enough on customer acquisition.<p>This might seem a bold claim. After all, with competition increasing as the …