Bing Ads

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You Can Now Share Negative Keyword Lists Between Campaigns

The ability to create negative keyword lists that can be shared across campaigns is a time saving feature that has been frequently requested by our …

We Spend Where We Live: Why Local and Mobile Search are the Same Thing

The search industry has been abuzz this year with the growth of local and mobile search. Some prognosticators say it will be the end of desktop …

Help Your PPC Ads Take Flight During This Winter Travel Season

<b>Help your ads take flight this winter travel season</b><p>The onset of winter evokes different emotions, typically dividing people into two camps – the …

The 8 Most Recent Bing Ads Updates

Bing Ads has made 10 feature updates to our product recently. Find out what they are and how they work so you can begin using them to enhance your business through search marketing today. Go to http://www.bingads.com/listening<p>#BingAdsandYou

Reach Winter Vacationers with Bing Ads Travel Insights

Winter vacationers are typically split into two camps – should they embrace the winter season or should they escape it? Whether travellers are searching for the perfect powdery slopes, or for sun-kissed white-sand beaches, more than half are using a search engine to plan their upcoming winter …

Digital Marketing

Reaching the right audience with enhanced geo-targeting

Author: Isabell Sheang at Bing Ads<p>4 in 5 Consumers conduct local searches on search engines across devices. These local searchers are ready to act. 3 out of 4 mobile, and 2 out of 3 PC/tablet searches end in a purchase bringing customers into brick-and-mortar stores. In time for this holiday …

AdWords

Ringing up holiday revenue - Insights for digital marketers

Holiday is the number one retail season, hitting $601.8 Billion this past year, with the average shopper planning to spend $738. Did you know the number one gift people plan to both give and receive is gift cards? Read on for actionable insights and trends this holiday season.<p>For a festive look at …

Marketing

View and Bulk Edit Up to 1 Million Keywords in the Web Interface

We frequently hear from our advertisers, especially those who manage accounts with lots of keywords that you would like the ability to do more in the …

Brand term bids: pause or play?

Should you bid on brand terms? Bing Ads research shows that the performance of brand keywords varies according to many factors, including not only the competitiveness of the industry segment but also the placement of a brand ad on the page. Most important, we found that there's potentially a huge …

Marketing