Tony

109 Flips | 1 Magazine | 8 Likes | 18 Followers | @BigT76 | Social Media & Community Engagement Advisor at Swinton Insurance (@swintoncareers)

Infographic | Digital Marketing Trends for 2015

The start of the year (January) is usually a time for trends and predictions for the new year. In trying to understand what the gurus, experts and …

What Are 10 Top Digital Branding And Marketing Trends For 2015? #infographic

What Are 10 Top Digital Branding And Marketing Trends For 2015? #infographic<p>I look <b>4Ward</b> to your feedback.<p><b>Author:</b> Bill - Dr. William J. Ward, a.k.a …

2015 Digital Marketing Budgets: Top Priorities, Metrics, and Challenges

Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce …

Study: 80% of Companies Will Increase Digital Marketing Budgets

As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over …

3 Ways to Advance Digital Marketing in Your Organization

These three tips can help you bring your company to the forefront of the digital marketing scene - are you ready?

5 Reasons Why You Should Have a Digital Marketing Strategy

A digital marketing strategy is an absolute given for any company trying to market itself online – right?<p>That’s certainly the impression you’d get …

Digital Marketing Will Define Social Media in 2015

Powerful forces at work within digital marketing are transforming the social media communication landscape. My recent visit to B2 Interactive offered insights into what the next 12 months will bring to media and public relations.<p>B2 Interactive has honed a business model in the last two years …

What to Expect in Digital Marketing for 2015

I’m not going to call these “predictions” because with the speed that digital marketing and technology are changing, it’ll be declared wrong the …

Marketing

Timeless or New? The ABCs of Marketing in a Digital Era

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding. We furtively deploy the latest or hottest …

A Brave New World in Digital Marketing

The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In …

Marketing

Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The way marketers communicate with people hasn’t changed much in the last 10 years. While we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing …

Google and Facebook will have more than half of UK digital ad market

Google and Facebook’s domination of UK digital advertising has been underlined by the prediction that the web giants will hoover up more than half of the £8bn market for the first time next year.<p>The UK operations of Google and Facebook will make a combined £4.1bn in 2015, a 50.8% share of the total …

Branding is not enough - 8 points for digital marketing engagement

Yesterday I dug into the problem of scaling customer experience, with fresh content from the Argyle Executive Forum‘s digital marketing leadership …

5 Essential Skills for Digital Marketing Consultants

Much of today’s digital marketing consulting is about data: goals, KPIs and performance metrics. Processes and technology also play a big part, …

Where PR Fits in Your Digital Marketing Strategy

Developing a plan for public relations might seem as if it is a daunting undertaking, yet if you do it properly, it may assist in growing your brand, as well as improving profits.<p>For the majority of organizations, public relations campaigns independently work from marketing; however if they're …

How to Create an Effective Media Plan Using Digital Marketing

Is traditional advertising dead?<p>For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it's …

5 Surprising Lessons from the Past 20 Years of Digital Marketing | Inc.com

In 1994, I was privileged to be the 34th hire at Modem Media--launching some of the very first commercial websites for companies such as AT&T, MasterCard, CBS, and Coors Brewing Company. This was a fascinating and exciting time as the Mosaic browser and subsequent launch of Netscape forever changed …

Marketing

22 Signals to Find Your Superhero Digital Marketing Agency

Today, everyone is a digital marketing expert online. Or so it seems.<p>The ease of publishing content on blogs, social media and even mainstream …

October's best global digital marketing: New Zealand food photos save lives, Singapore app for the visually impaired

<b>A connected shirt, food selfies that save lives and an app for the visually impaired</b> <b>stood out as the world’s best digital marketing in October …

Corralling Uber Digitals: How big data & people-based marketing can bring big retail results

There are 25 petabytes of new information posted everyday on the Internet. This represents a daily influx that is 70 times more information than the Library of Congress. The very real danger is that your marketing message is not only lost, but it’s considered an annoying message in the digital …

Search

Launch a digital marketing strategy with a solid foundation

Welcome to the 4th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 3 you can read it here.<p>This is …

Under-resourced and isolated: who would be a digital marketing manager?

Now is the time to be a digital marketing manager, right? Spend in the sector went up 17% in the first half of 2014 and the number of adults buying stuff online has hit a high of 74%. The online retail market is now worth £107bn. This might explain why the number of people looking to work in …

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As digital marketing continues to expand, it has become more important than ever for companies to learn how to succeed. According to a report published by Ascend2, lack of effective strategies remains the most significant obstacle to …

How to market your magazine using social media

How to find and engage with new audiences for any publication through any major social platform<p>Social media is the wild frontier of digital magazine marketing. Although the social landscape abounds with tablet and smartphone users, simply getting their attention is an art. Whether your publication …

2015 Social Media Trends

With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase …