David Shima

133 Added | 13 Magazines | 2 Followers | @BigDaveDallas | Keep up with David Shima on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “David Shima”

As Amazon's Advertising Platform Grows,Marketers and Brands Look to Make the Switch

SEATTLE, WA — July 23, 2017. Amazon Advertising Platform (AAP), which launched in 2014, is fast becoming a viable and lucrative option for brands …

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

Time to polish that résumé, marketers. The business is shifting amid rapid change, and jobs that were considered experimental a few years ago are now …

Advertising Industry

Marketers' Top 5 Challenges and How to Overcome Them [Infographic]

Newsflash: marketers feel overwhelmed. According to a study by Emma, only 12% of marketers say they always meet work expectations.<p>The email marketing …

5 commonly held SEO misconceptions—and the truth behind them

I’ve been amazed at the common misconceptions that I continuously hear about search engine optimization.<p>I’ve talked with hundreds of business owners, …

The Practical Guide to Biking in the City

Biking through a city scares a lot of people. Perhaps it’s the lack of safe cul de sacs, or maybe just the idea of cars whizzing by and crushing you …

Yahoo - login

Architecture Students Design Sustainable Low-Income Homes That Can Be Built for $20K

The architecture students at Auburn University's Rural Studio prove that well-designed homes can still be affordable, thanks to their initiative called the 20K Project. The undergraduate program advocates for social justice through architecture, and to demonstrate this, students have created …

Architecture

8 Plugins Every WordPress Website Needs

Make sure you have these essential plugins to keep your site running smoothly and efficiently.<p>As any WordPress user knows, plugins are an important feature to any site, and finding the right ones can be a chore.<p>For those <i>not</i> familiar, WordPress is the most popular content management software (CMS) …

What to Eat to Cure High Blood Pressure

High blood pressure ranks as the number-one risk factor for death and disability in the world. In my video, <b>How to Prevent High Blood Pressure with</b> …

Diabetes

8 foods that you can have as often as you want -- and not gain weight

​​​​​​There are two kinds of people in this world: Those who abide by the 3-meals-a-day policy... and those who don't. If you fall into the latter category, you're probably a grazer -- someone who likes to snack all day, eating when you're hungry, or whenever food is in sight (aka us).<p>We get it. …

Yes, Sandwiches Can Be Healthy—Here Are 10 That Get Me Through the Week

I know it might seem crazy to say that sandwiches are underrated. They're indisputably a classic, rightfully beloved by kids and adults alike. They …

Healthy Eating

How Big Data Helps in Acquiring your Prospective Customers?

For today’s businesses, big data offers numerous possibilities. Big dataThe post How Big Data Helps in Acquiring your Prospective Customers? appeared …

Customer Experience

R Tutorials--Simple Nonlinear Regression

| Table of Contents | Function Reference | Function Finder | R Project |<p><b>SIMPLE NONLINEAR CORRELATION AND REGRESSION</b><p><b>Preliminaries</b><p>Some new tools will …

Data Science

Demystifying artificial intelligence: Here’s everything you need to know about AI

Crazy singularities, robot rebellions, falling in love with computers … artificial intelligence conjures up a multitude of wild what-ifs. But in the …

Artificial Intelligence

Aggregate Data to Grasp the Whole Customer Journey

Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.<p>Few companies can connect the dots when managing their massive …

Teradata: The 7 Pillars Of Big Data Culture

The world of big data analytics and data science can be fascinating but over-hyped in equal measure. But what if we could summarize the seven key ‘cultural elements’ of big data that express how firms should culturally curate and embrace the potential business advantages that are on offer.<p><b>Woolly &</b> …

Big Data

The 42 V's of Big Data and Data Science

Understanding and effectively communicating a concept often requires first building a simple mental model. Consider, for example, how we teach the …

Failing to Answer These 8 Questions Can Sink a Startup Data Science Team

If you're establishing a data science team simply because its trendy or your investors asked, you're setting your company up for across-the-board frustration.<p><i>What are the challenges of building a data team at a startup? originally appeared on Quora - the place to gain and share knowledge,</i> …

Data Science

How to Get Started as a Paid Consultant to Companies

When people realize how much you know they'll want to hire you.<p>Writer, Consultant, Freedom Advocate, Lifetime Entrepreneur<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to the speaking industry, entrepreneurs tend to focus on speaking at events and conferences. It’s the …

Small Business

Predictive analytics: The smart person's guide

IBM Watson is the most well-known example of predictive analytics in use. If your company wants to benefit from predictive analytics, here's what you …

The Key to Ultimate Productivity in Data Science Teams – Agile Data Analysis

When Agile meets big data and machine learning<p>Machine learning is set on an irreversible path to become impactful on how we’ll do our jobs and how …

Google Plus vs. Facebook - What's the Difference?

I've always used these descriptions when it comes to explaining all of the different social media networks:<p>Facebook - Network for Friends and …

How to track your water intake with your iPhone and Apple Watch

Drinking enough water each day is important, yet it’s something a lot of people don’t do. Last year I committed myself to making sure I drank an adequate amount of water each day. To hold myself accountable I went on a hunt to find a way to easily track water intake on iPhone, and if possible, …

Make Your Kid an Investing Genius

Because who else is going to support you?<p>A woman once told me she had come up with a great idea to educate her 14-year-old son about investing: She …

Investing

14 Most Popular Mobile App Analytics Tools Every Business Should Know

Smartphone usage is increasing by leaps and bounds every day. It is playing a major role in digitizing the human life. Today, people used to …

How To Turn Financial Data Into Insights – 6 Analytics Everyone Should Know

This column is by Leading Business and Data Expert, BernardThe post How To Turn Financial Data Into Insights – 6 Analytics Everyone Should Know …

Big Data

Learning About Personal Development? This Article Has The Secrets You Need

If you are feeling troubled with the idea of thinking about how to personally grow, you have found the right article. Keep a positive mindset and …

The Brief Guide to Testing Mobile Interfaces

Mobile technology and smart devices have already brought massive and significant changes in human behavior, communication, a way of thinking and …

UX Design

'Strong Data Management And Data Governance Strategies Are Key To Deriving Full Benefits Of External Data' | Articles | Analytics

Vishal currently heads Business Intelligence and Data Analytics for Moet Hennessy USA, which is part of the Louis Vuitton Moët Hennessy (LVMH group). …

Free, sort of: Microsoft Professional Program Certificate in Data Science

Microsoft, for now, is letting you register for free for its certificate program in Data Science. So if you want to be come a Data Scientist or core …

Data Science