Bicoastal CB

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Microsoft, Google join forces for mobile-friendly web browsing

It's rare that tech rivals share the same bed, but Microsoft and Google are teaming up to make Internet searches more mobile-friendly. Current …

Google's unique self-driving cars will hit public streets this summer

Almost a year after it unveiled its first self-driving bubble car prototype, Google is finally ready to take it off the test track and let it loose on California's public roads. In fact, the search giant says it has a "few" models ready to embark on the next phase of testing, which will see …

10 awesome paid iPhone apps on sale for free for a limited time

Yesterday’s list of paid iPhone and iPad apps that were on sale for free was one of our best of the week, but we’re going to outdo ourselves with …

Interactive ads are not gimmicks but ROI boosters

en_GB<p>article<p>Recent 'interactive' poster campaigns from Birds Eye, Carlsberg and Pepsi haven't just been gimmicks, but are part of a strategic move to …

Keep It Real and Other Proven Ways to Market to Millennials

Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby …

How To Create A Content Marketing Strategy

Share<p>In the age of social media, all businesses are publishers and what publishers need is a steady stream of great content.<p>That’s easier said than …

Jaw-dropping Digital Marketing Stats and What They Mean for You

As a marketing professional who believes in the power of big data, I see statistics all of the time. But every once in a while I read something that …

Firefox can finally stream Netflix videos without a plugin

Due to ​Hollywood's insistence on DRM to stream its movies on Netflix, Firefox users who wanted to watch flicks on the service had to download the Silverlight plugin. That's because until now, Mozilla's staunch open-source philosophy prevented the browser from being loaded with the DRM tech -- …

Microsoft prepares new preview of Windows 10 for phones for later this week

We’ve seen a few teasers of how Windows 10 for phones is shaping up. After a lukewarm reception of Windows 10 for phones a few weeks ago, Microsoft …