Bharath Kumar

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How CMOs Select The Marketing Tools They Use

The world of marketing has become incredibly complex. On top of it, the number and type of marketing tools CMOs have to choose from has exploded. It’s simply not easy to understand where to turn to identify and pick the best tool to solve specific problems.<p>To better understand the tools that …

Why Personal Branding Is the Recruiting Secret You're Missing

Don't let competitors scoop up the best talent. Instead, build and market a strong personal brand, broadcast it consistently on social media and back it up with business decisions.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>No one does personal branding better than Lady …

Public Relations

The No. 1 Place Where Most Sales People Fail

What is lost to many sales people over the long stretches of time in a high dollar sale is following up and maintaining the relationship with your prospect.<p><i>What is the hardest part of sales? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others</i> …

B2B

How Outstanding Sales Professionals Achieve Extraordinary Results, Time After Time

Have you ever wondered what kinds of activities top-performing salespeople do to achieve amazing results and hit their sales goals consistently?<p>You may be tempted to think they employ sophisticated strategies to attract those coveted clients. Or maybe they use cutting-edge tools and tactics to land …

Leadership

24 Ways to Improve Your Lead-Generation Efforts so you can Make More Money

Focus on lifetime value (LTV). While the idea of reducing the number of leads you generate can be scary, fewer and better-qualified leads will convert better and have a greater LTV.<p>Identify the characteristics of your highest- and lowest-value customers. Don’t make the common mistake of chasing …

The Best Marketing Software for Your Small Business

In order to grow your small business, it's important to attract new clients while also nurturing your existing customer base<p>A well-planned, carefully-executed marketing strategy can be one of the best ways to get the word out about your brand, but without an expert to guide you, that can be a big …

Small Business

How to Get the Media Hooked On Your Company

With everyone's products vying for media attention, here's how to get them interested in your company.<p>6 min read<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>We all know that having a solid marketing plan is critical to successfully launching whatever you’re promoting – …

Public Relations