Bettina Rayer

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Infographic: Optimising hospitality marketing through the five stages of travel

Based on research from market experts including Google, TripAdvisor, Expedia, Brandverity and Zolfo Cooper, this infographic shows how digital trends …

Hotel Guest of The Future

<b>i360 Experience’s Andrea Collins discusses the 10 key trends that are shaping customer expectations and decisions of tomorrow.</b><p>The contribution …

How to Boost Your Hotels Revenue Using Social Media

Chances are the first impression of your hotel has already been made on a potential guest before you ever had the chance to tell them how great you …

Google Hotel Finder Opaque Pricing Experiment

Recently, we’ve seen Google experimenting with Priceline Express Deal ads in Hotel Finder. In the experiment, the promoted ad slot shows an ad for <b>an</b> …

Hospitality

10 Latest Marketing Trends in Hotel Hospitality Industry in 2014

In our previous post, you read about a few marketing trends anticipated for hotels in 2014. Read on to know more exciting trends predicted for this …