Beth Thompson

21 Flips | 1 Magazine | 2 Following | 1 Follower | @Bethompson14 | Keep up with Beth Thompson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Beth Thompson”

Eight things PR pros need to know on Tuesday morning, 4.7.2015

<b>1. Kentucky Sen. Rand Paul will launch his bid for the Republican presidential nomination on Tuesday</b> with an event in Louisville. He’ll need to …

How targeted press efforts boost your brand's bottom line

Earned media coverage—a mention in a hard news story or editorial—is the golden goose of marketing for business owners. According to data from …

3 ways to supplement your 'slow PR' strategy

Building relationships with reporters is a crucial element to PR success, and implementing “slow PR” tactics can assist in the ongoing and sometimes …

Here Is a List of Celebrities Who Are Already on Meerkat and Periscope

As we've learned throughout social media history, celebrities often drive consumer adoption of new websites and apps. Actor Ashton Kutcher and …

4 Ways Brands Are Already Using Twitter’s Periscope App

One day after debuting as a competitor to red-hot streaming app Meerkat, Twitter-owned Periscope has already gotten the attention of brands, which …

Are You a Millennial Boss? Here’s How to Work With Boomers and Xers

Shama Hyder, CEO of the Marketing Zen Group and author of The Zen of Social Media Marketing, knows millennials. In fact, she's a millennial herself. …

Infographic: a Glimpse Into the Millennial Mind

Examining the millennial mindset first requires a look into the history of this coveted demo.<p>For most, digital tech has always, or almost always, …

24 Hours in Advertising: Monday, March 30, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.<p><b>Buzzing on Adweek:</b><p><b>How millennials are shifting the</b> …

How Millennials Are Changing the Way Ad Agencies Work

Last September, Kammie McArthur was tasked with finding a novel way to engage Seattle Seahawks fans for insurance client Pemco. "We created the …

Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic …

Study: Young People Watch More Than 22 Hours of Online Video a Week

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers.<p>Just how much …

NBCU’s Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel …

Business editor answers 12 crucial PR questions

Journalists and PR pros have a love/hate relationship.<p>Reaching knowledgeable experts we'd never have found if not for their reps? Love it.<p>Finding …

Public Relations

Conrardy: Millennial-run firms might be the future of PR

At 26 years old, I don’t fit the profile of a typical PR agency owner. I was even more out of place when I started my company at age 23. Fueled by …

Public Relations

PR needs a seat at the leadership table

While PR and corporate communications have often been relatively neglected functions within most corporates, one is increasingly seeing many …

How Do I Integrate My App With My Public Relations And Events Strategy?

<i>This blog post is part 5 of our “How Do I Integrate My App Into My Marketing Ecosystem?” series. Read part 4 here.</i><p>The truth is, products and services …

8 of the most challenging PR jobs

Think your job is hard?<p>Try being a public relations person for one of these companies or organizations.<p><b>Airline</b>: You work for an industry that is not …

6 situations that call for a PR-savvy CEO

A recent survey of 500 chief executives has both good news and some discouraging findings for public relations agencies. Though most CEOs see value …

Why Vocal Employees Are A Company’s Best PR

The executive editor of LinkedIn shares what he’s discovered from the 50,000 posts on the site published every week.<p>If I had a pie chart of the time I spent as a reporter, one of the largest slices (just after “procrastinating”) would be time spent working the phones to get employees to talk about …