Beth Blecherman

Curator (Flip-per) of all things tech, marketing, social media, product management, career and healthy tips.... @TechMama on Twitter

Flips

Public Relations
Tips for targeting trade publications with your pitch
prdaily.com - Brendan Gannon
B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. These magazines might elicit blank stares (or worse) at …
FUJIFILM
The Best Accessories For The Enthusiastic Smartphone Photographer
thephoblographer.com - Dan Ginn
Do you have a strong interest in smartphone photography? Here’s some gear to help you take it to the next level. Whoever thought we would be taking …
UX Design
About UX in software design
uxdesign.cc - Adir SL
Adir SLBlockedUnblockFollowFollowing Apr 22 My Background I work as a UX/ UI Designer, I design websites and complex systems for companies. Most of the …
Marketing
Is Your B2B Content Marketing Getting a Reaction?
linkedin.com - Alex Rynne
For every action, there is an equal and opposite reaction. If only Newton’s third law applied to content marketing. I wish the amount of effort, …
Mediterranean Diet
The Nordic Diet Actually Makes a Lot of Sense
The Kitchn - Naomi Tomky
For years, the Mediterranean diet was flaunted as the way to eat, based on the overall healthiness and longevity of the people who lived in the …
Marketing
5 Ways to Design an E-Book Your Audience Will Love
Inc Magazine - By Amy Balliett
Both e-books and whitepapers can be highly effective sales tools. They're also great at establishing thought leadership in your company's area of expertise. But not all brands know how to drive cross-channel
Paprika
You only have to make this easy Mediterranean breakfast once to enjoy it all week
Well+Good - by Emily Laurence
It doesn’t matter whether you’re a morning person or a hit-snooze-10-times person, there just never seems to be enough time in the to accomplish what …
Rivian
EV Upstart Rivian Is Helping to Drive a New Auto Tech Boom
WIRED - Nick Stockton
In the mid-1880s, Karl Benz married a gas engine he had developed to a modified bicycle platform. When he released the contraption—the world's first …
Bitcoin Exchange
Learn What is Bitcoin? The Most Comprehensive Guide Ever Written
blockgeeks.com
If you want to know what is Bitcoin, how you can get it and how it can help you, without floundering into technical details, this guide is for you. …
Introduction To Machine Learning | Machine Learning Basics
codementor.io - Zulaikha
Undoubtedly, Machine Learning is the most in-demand technology in today’s market. Its applications range from self-driving cars to predicting deadly …
NPR
'Late Bloomers' Makes The Case For Patience In A Culture Focused On Early Success
NPR - Rachel Martin
It seems like every week a video shared on social media shows some incredibly early achiever: a 5-year-old playing a piano concerto; an 11-year-old college graduate; the preteen sports prodigy. But in
Eating
What to Buy Organic According to a Nutritionist
Bon Appétit - Brierley Horton
When I tell people that I’m a dietitian, the first questions I get are always, “Do you eat super healthy?” and “Do you always buy organic?” The answer to the first question is hard—what “healthy eating”
Recipes
This miso and tofu soup will have you craving a trip to Japan
thestar.com - Ricardo
Miso and tofu soup 8 dried shiitake mushrooms, stems removed1/2 cup (125 mL) boiling water1 cup (250 mL) (180 g) semifirm tofu, diced 3 tbsp (45 mL) …
Vegetables
How to Grill the Best Vegetables of Your Life
MyRecipes - Stacey Ballis
With some simple guidelines, you can grill any vegetable like a champ. Vegetables on the grill always seem like a good idea. That is, until you’re …
Heart Rates
How to measure your heart rate (with these devices)
CNET - Amanda Capritto
How, when and why to measure your heart rate
Influencer Marketing
Get a Plan: How to Make the Most of Influencer Marketing
contentmarketinginstitute.com - Jodi Harris
Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your …
Marketing
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
marketingprofs.com - Mark C. Nardone
As marketers in the Age of Digital, we are moving at the speed of digital without the chance to assess patterns and think deeply about our work. …
Marketing
Design A Lead Gen Landing Page For Mobile That Converts
smashingmagazine.com - Suzanne Scacca
Design A Lead Gen Landing Page For Mobile That ConvertsDesign A Lead Gen Landing Page For Mobile That ConvertsSuzanne Scacca …
HIIT
5 sweaty AF Tabata workouts with more than 200K views on YouTube
Well+Good - by Kells McPhillips
In the world of fitness, HIIT (high-intensity interval training) is a precious DIY gem. By adjusting the time and content of your intervals, you can …
IKEA
How Stylists Make IKEA Furniture Look Like a Million Bucks
mydomaine.com
IKEA hacks used to be the specialty of DIY forums and crafty bloggers, but in the last few years, personalization has gone mainstream. Last year, we …
Westminster Abbey
Weekend Guide to London
awestruckwander.com - Andrew Herr
We typically visit large cities in sprints. We cram a lot of exploring, sightseeing, eating and drinking into a short amount of time, usually a long …
Bachelor's Degree
Jobs you can get at major companies that don't require a 4-year degree
Business Insider - Allana Akhtar
You don't need an Ivy League degree to work at Apple. In fact, CEO Tim Cook recently said about half of his company's new hires didn't even have a four-year degree. Now, many of the nation's top companies
iCloud
Amazon is the datacenter behind Apple’s iCloud
Quartz - Dave Gershgorn
Apple’s iCloud promises secure, easy storage of all the important files on your iPhone, iPad, and Mac laptop. But when there are too many files for Apple to handle, it turns to putting your data on another
Bible
The Single Most Powerful Way To Improve Your LinkedIn Profile
yfsmagazine.com - YFS Small Business Contributors
"Leadership is autobiographical. If I don't know your life story, I don't know a thing about you as a leader." Here's how to share yours. Noel Tichy, …
Tesla
Tesla unveils ‘best in the world’ chip for self-driving cars at event
MarketWatch - By Claudia Assis
Tesla Inc. on Monday unveiled hardware dedicated to driverless cars at its investor day, an event solely focused on its autonomous driving …
Amazon
How Raising Your Prices Can Actually Help You Make More Sales
Entrepreneur - Emily Richett
Plus, this Amazon entrepreneur breaks down how to make the most of the online marketplace. Opinions expressed by Entrepreneur contributors are their own. In this interview, Emily Richett takes us inside
Tech Industry
Why Cord Cutters Are Favoring Cheaper Online Options Over Cable-Like Bundles
Fortune - Aaron Pressman
The growing trend of people canceling their cable or satellite TV service may not be enough to sustain interest in the recent crop of Internet …
Chatbots
makes customer data collection easier with chatbots
VentureBeat - Kyle Wiggers
Chatbot usage is on the rise worldwide, and not without good reason — according to Juniper Research, conversational assistants will drive cost savings of over $8 billion annually by 2022 (up from $20 in
Technology
What founders can learn from poker players about when to quit
TNW - Gabe Zichermann
As entrepreneurs and creatives, we are often told to never quit in pursuit of our dreams. Conversely, professional gamblers and e-sports players are taught that knowing when to quit is a core skill of
Technology
The Mystery of Business Casual
The Atlantic - Amanda Mull
No one knows what shoes to wear to work. Silicon Valley has an answer. The first time I tried on a pair of Allbirds sneakers, I was in the brand’s San Francisco boutique, sitting on a gently curved wooden