Berthran Ugeh

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Tesco teams up with FareShare charity to reduce food waste

Scheme to hand over unsold food several times a week will be tested in 10 UK stores<p>Tesco is starting a scheme which could hand tens of thousands of tonnes of surplus food from its stores to local charities as supermarkets come under rising pressure to reduce waste.<p>The UK’s biggest supermarket …

Lessons Learned From Starbucks on Experimenting With Mobile Marketing at Retail

Up to 60 percent of consumer's time spent online is spent on mobile devices, presenting a vast opportunity to engage your customers on mobile as they interface with your retail locations.<p>This type of marketing is still developing, but learning first how to effectively experiment with different uses …

What it's like inside Wal-Mart's new marketplace that's a threat to Whole Foods and Trader Joe's

The Markets, which are one fifth of the size of Wal-Mart Supercenters, pose a major threat to traditional supermarkets like Whole Foods, Kroger, and Trader Joe's, according to Moody's analysts.<p>"The advantages of the Neighborhood Market concept will be difficult to beat back," Moody's Vice President …

Walmart

B2B e-commerce market to reach 6.7 trillion by 2020

<i>The B2B e-commerce network will generate $6.7 trillion in revenue by 2020, a report from Frost & Sullivan into the developing distribution platform</i> …

6 Stats That Show Why Brands and Local Retailers Need to Modernize in the Mobile Era

About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from …

Digital Advertising

Why Fintech Is One of the Most Promising Industries of 2015

Long unsung, financial tech companies that lend, process, or even create money have flooded the Inc 500.<p><i>It's been about two decades since a financial company really changed the world. Inc. 500 entrepreneurs are leading a pack of disrupters, raised in the shadow of PayPal, who will change your</i> …

Max Levchin

How Sequoia Capital India became Asia’s most prolific venture capital firm

A decade ago, much before the likes of Flipkart and Snapdeal grew into behemoths, Sequoia Capital had already made its first bet on the Indian startup ecosystem.<p>In 2006, the storied Silicon Valley enterprise—with a history of backing technology giants such as Apple, Google, LinkedIn and …

Venture Capital

3 Trends Shaping Retailers' Data-Driven Marketing

In the “old days” of internet marketing, back in the early 2000s when Heather Blank led online marketing for pet supply retailer Petco, a campaign to serve the same pop-up ad to every visitor on an AOL site was the pinnacle of sophistication.<p>“The biggest change from then to today is that there <i>is</i> …

Marketing

Navigating Risk and Design in Startups

Investing in new entrepreneurial ventures operating within The Creative Economy may be the best option for creating future progress. Startups have the advantage of beginning with a blank slate and their key strategic advantage lies in creating breakthrough innovative offerings while mitigating …

Why Your Startup Sucks At Marketing

Traditional marketing is not the marketing that your tech startup needs.<p>Don Draper is the man. Whenever I see him in <i>Mad Men</i>, I want to pour myself some scotch and say some really cheesy ad campaign line. Unfortunately, after the show I realize that if I acted like Don Draper I would not last long …

Marketing

Why influencer marketing should be at the core of your marketing strategy | Marketing Magazine

<b>Influencer marketing: do it or die, writes Detch Singh.</b><p>It’s well known that word of mouth marketing has become explosive as a result of social media. …

Public Relations

Killer Tips for Managing Workflow with Checklists

Do you feel like you manage your workflow in the best possible way? A lot of teams rely on sticky notes, stacks of emails or worse: their memory. …