Benji Hyam

18 Flips | 1 Magazine | 2 Followers | @BenjiMatthew | Co-Founder of Grow and Convert and Wordable.io

Positioning is the Part of “Product Market Fit” You’re Likely Ignoring

This article is not about content marketing. It’s about a key learning we’ve acquired after years of doing marketing:<b>If your positioning is wrong,</b> …

Conducting User Research to Grow A Business: Our Method and Questions

I can almost guarantee that you don’t know your customer as well as you think you do.I’ve spent a lot of time talking with marketers and business …

Product Management

Content Marketing ROI: How We Use Attribution Models to Measure Conversions from Content

Back in the day, we wrote this post on an “extremely simple way” to attribute leads (or sales, or “conversions” depending on your business model) to …

Analytics

Reflecting on 2017: from a “Business” That Made No Money to a Real One

It’s amazing how much you can accomplish in the span of a year.We started off last year with this site — except it made no money.Yes, we had tested a …

Marketing

How We Do Influencer Outreach and Get a 60% Response Rate

<b>From Devesh:</b>We’ve written previously about how using subject matter experts is essential to producing high-quality blog articles.Why?Because unless …

Marketing

Reddit Hates Blatant Marketing: Here’s How You Can Still Get Thousands of Visitors from Reddit

Reddit has a huge and active user base — which makes it ideal for Grow and Convert’s community content promotion technique.Yet… most marketers are …

Internet

How We Earned Press Coverage from a High DA Publication in the First Week

In the first week of being published, this post: “How Much Developers Cost in Different Countries”, received over 1.6k unique page views.That’s not …

Customer-Content Fit: a Framework for Producing Content That Attracts Customers

We recently worked with a company that is looking to attract engineering and IT executives at enterprise companies. They’re selling highly technical …

Product Management

Patrick Campbell Founder of ProfitWell Shares Why He Chose Scale over Lifestyle

When Patrick Campbell started his business, ProfitWell, in 2014, he made an interesting decision.With their primary product Price Intelligently …

Product Management

What We Learned from Our First Course Launch and Why We’re Starting an Agency Instead

This isn’t another online course success story.In fact, it’s quite the opposite.This post describes in detail why our course didn’t do as well …

Starting a Blog? Launch Your Blog like You Would Launch a Product

You’re starting a new blog.Or, you’re relaunching an existing one.How can you get thousands of visitors to your site when you first launch?Most …

Tools Don’t Solve Problems. Strategy Does.

Our society has an unhealthy obsession with tools.Whenever someone has a problem, they immediately try to find a tool to solve it.I’m tired of being …

Marketing

Content Marketing- Done For You by Grow and Convert

Grow and ConvertContent Marketing ServiceA fully done-for-you service that drives targeted trafficWhat You’ll Get• High quality content pieces created …

Marketing

Scaling a Blog: How I Grew Blog Traffic from 0-35,000 Monthly Uniques in 6 months

How do you grow a blog with limited resources? That was the challenge I had when joining the company ThinkApps as the first marketing hire and 4th …

Marketing

The simple promotion strategies we used to help this company get 67% MORE traffic to 1 post in 2 weeks

<i>This is the final post of our live challenge – where we picked one B2B company from our list, created and promoted a piece of content for them. The</i> …

How to Create Industry Specific Content Without Subject Matter Expertise

<i>This piece is Part 2 of our</i> <i>live challenge</i><i> – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The</i> …

Marketing

How to Come Up With Content Ideas That Attract Your Target Customers (Live Challenge Update)

<i>This piece is Part 1 of our</i> <i>live challenge</i><i> – The challenge is to create one blog post for a B2B company on our email list and promote it for them. The</i> …

Marketing