Ben McAdams

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Your SaaS isn’t charging enough

When we first added pricing to EmailOctopus in late 2015 our philosophy behind the pricing was simple. To be significantly cheaper than our …

6 SAAS Start Ups Driving Massive Growth With Inbound Marketing (Case Studies)

6 powerful SaaS startup marketing success story case studies to inspire your SaaS team. Discover the problems actions and results of 6 winning SaaS …

How Optum, a Young Brand, Is Using Content to Build Brand Awareness

Even if you work in the healthcare space, you may not be familiar with Optum.UnitedHealth Group created the brand in 2011 to serve as its health …

The Psychology In Web Design - And How To Use It To Your Benefit | Boston Digital Design and Development Agency

As websites are created to entice human engagement, web designers were bound to turn to psychology in web design for maximum results.<p>Studying how …

What is Product Marketing?

<i>Written by</i> <i>Elizabeth Brigham</i>// <i>Also shared on</i> <i>Startups.co</i><i>.</i><p>Product marketing is NOT product management.<p>Product marketing is NOT growth hacking.<p>Product …

Product Management

How to start building an audience when you don’t have any audience yet

We started Hacking UI with zero followers, zero readers, zero people who knew what Hacking UI was, zero people who cared, zero people on our mailing …

Marketing

5 Referral Program Ideas For Driving More B2B Leads

Do you feel awkward asking customers for referrals?You shouldn’t. According to an Advisor Impact study, 83% of satisfied customers are more than …

22 Ways To Analyse Logs Using The Log File Analyser

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you …

7 Ways To Increase ARPU ( Average Revenue Per User )

To grow a business one has to both talk the talk and walk the walk. To begin with, you have to be great at making promises. Compelling promises — …

B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?

Only 40% of sales organizations clearly understand a customer's issues before proposing a solution, according to Miller Heiman Group. Moreover, 90% …

World's Largest Startup Company Platform

When is a Corporate Blog not a Blog? Or Why I'm Calling It a Digital Publication

I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. After a solid year of job …

How To Track Shopping Cart Abandonment in Google Analytics

We have all heard the statistics; about 70% of your customers are abandoning your shopping cart without actually making a purchase. To put that in …

$161B on Top-Funnel Marketing vs $9B on Lower-Funnel: A Problem

B2B CMOs are shifting their demand marketers’ focus. Simply generating marketing-qualified leads (MQLs) is no longer enough.<p>Marketing execs are now …