Ben Mason

119 Flips | 12 Magazines | 1 Follower | @BenMason5eqc | Keep up with Ben Mason on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ben Mason”

Introduction

Material Design is a visual language that synthesizes the classic principles of good design with the innovation of technology and science.

Want People to Forward Your Emails? Try These 4 Data-Backed Tips

Wonder why people forward emails? Check out this new data that explains which types of emails go viral -- and which ones don't.

Ad platform MediaBrix unveils new Moments for mobile ads

For digital advertisers, this is a big moment for moments.<p>Today, New York City-based mobile ad platform MediaBrix is launching the third generation of its Breakthrough Moments technology. The company has emphasized the right ad at the right time since its founding in 2011.<p>This newest incarnation …

Media Industry

6 Landing Page Musts for Higher Conversion Rates

When creating a landing page, there are several things you must have. Then there are things that will serve to really boost your conversion rates.

Kristian Harloff And Mark Ellis: The Art Of Building An Online Following

I recently spoke to Kristian Harloff and Mark Ellis, who are the co-creators of the very successful movie review website and YouTube channel called “Schmoes Know.” Both Harloff and Ellis are fellow comedians, who met and saw an opportunity to review movies in a casual, yet direct manner that has …

Want More Blog Traffic? Focus on Growing Subscribers

Learn why growing blog subscribers is critical to growing traffic to your blog in both the short and long term.

How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps

As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to …

Marketing

Luxury Daily

Whether through smartphones, iBeacons or other technologies, retailers are ramping up their ability to pinpoint consumers and tailor shopping …

Luxury Daily

Sixty-two percent of retailers are planning to allocate more funds toward their loyalty programs this year, according to a new report from Boston …

4 Ways to Build Content Marketing Authority with SlideShare

Managing different types of content and where they fit into an integrated marketing mix across customer segments and stages of the buying cycle can …

Marketing

The Mortified Marketer: 8 Lessons To Help Evolve Your Content Marketing Strategy

<i>Blogging, Day 1</i> <i><br>Dear Diary,</i> <i> <br>Today I wrote my first blog post. Everyone is going to love it! I am going to blog every day.</i><i>Blogging, Day 10</i> <i><br>Dear Diary,</i> <i> <br>I</i> …

5 Twitter Analytics Features You Might Not Know About (But Should)

Google launches Search Analytics API, giving webmasters more data about their website’s performance

Good news for developers — Google has revealed it’s launching a new application programming interface (API) for the Search Analytics element of Google Search Console.<p>Formerly known as Webmaster Tools, Google Search Console is a free service for website administrators, designed to help them track …

The Top 12 SEO Tools of 2018

Learn about 12 tools that can help you easily optimize your website for search engines and boost your organic traffic this year.

5 Elements of a Successful Email Based Lead Nurturing Program

Today more than ever, sales needs marketing’s help. Busy customers are making traditional sales methods less and less effective. Sales metrics that …

Marketing

What to Look at When Segmenting Your Audience for Sponsored Content

Decentralized Content Marketing: The Latest Trend We Need to Face

8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em)

Figure out why it's so hard for people to read your blog posts, and what you can do to improve them in the future.

Why Embracing Uncertainty Is Critical To Your Success

It’s official: We live in uncertain times.<p>Just pick up today’s paper and the headlines are screaming with news that let’s us know we are living uncertain times. Economic instability. Corporate restructures. Shifting tectonic plates.<p>There’s no doubt about it, uncertainty can be uncomfortable. We …

Today’s Biggest Content Marketing Challenge (And How to Overcome It)

Despite the fact that overall content marketing adoption, production and budgets have increased significantly since 2010, relatively little progress …

Marketing

How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Quality vs. Quantity: A 6-Month Analysis of the Age

We used data to figure out our optimal blogging strategy. Here's an inside look at our process and findings.

Want More Traffic to Your Website? Try These 5 Tools & Tips

4 Creative Navigation UI Patterns for Great UX

It doesn’t matter how good your website is if users can’t find their way around it.<p><i>Photo credit: Pattern Tap</i><p>In this post, we’ll help you better …

Back to the basics: 10 expert tips for your startup's website

A website is a startup's opportunity to distinguish itself from its competitors while also promoting its value and offerings to current and potential …