Ben Farhangui

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How to map Customer Journey – The key questions

When a customer initiates conscious consideration and buying, he’s often the one who’s active. He’s making searches online, reading ads, discussing …

Empathy Map

<b>Goal: Understand What Your Customers Want From Your Business</b><p>Use XPLANE’s <i>Empathy Map</i> to collaborate with your internal team to understand the needs …

How To Create A Customer Journey Map

The Top Data Analysis Question For Effective Customer Journey Mapping

Where do you lose customers and prospects? This is a critical data analysis that will help optimise your customer journey.

Using Customer Journey Maps to Improve Customer Experience

<i>Following on the first article on defining customer experience, this second installment looks at the first essential step of improving the experience you deliver, which is mapping out your customer journey.</i><p>A customer journey map is a very simple idea: a diagram that illustrates the steps your …