Ben Bradley

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Delayed flights? Cancelled flights? Learn what to do - free ebook

Delayed flights and cancelled flights are a part of traveling. Learn the rules, regulations and how to recoup your losses.<p>US airlines don’t guarantee …

Content marketing writer's block? Ideas for breaking the cycle

<b>Content marketing writer’s Block? Don’t focus on content – focus on insight!</b><p>Stuck in your content marketing? Looking for content marketing …

Knowing airline ticket rules = saving money - free ebook

When it comes to airline ticket rules, know your rights. Learn how to gain an edge for better pricing on airlines, get refunds, and deal with lost …

Travel Rights - Know them and Travel Smarter - free ebook

Travel Rights provides the “rules of travel” for travelers to help them avoid problems and get the best possible service available with the fewest …

The Formation of the Combination Drug Products Policy Council to Improve Regulatory Efficiency

<b>Combination drug products</b> (i.e., products that are a combination of a medical device and/or a drug and/or a biologic) are inherently complex to …

VISA chargeback and dispute rules for ecommerce merchants - revised

Visa has revised their chargeback and dispute rules and we wanted you to be aware of those changes and the new types of compelling evidence that Visa …

15 Ways to Build Your Nonprofit Mailing List

Building a <b>mailing list</b> whether it’s for B2B or B2C is a key tactic in any organization’s direct marketing tool kit. In Direct Marketing Tips to Find …

Tokenization Beneficial for Merchants, but Merely a Single Piece of the Security Puzzle

Whenever a credit or debit card is used, whether that’s a swipe at a grocery store or buying concert tickets online, there is a transmission of its …

The Importance of Diligent Authentication and Post-Sale Protection in a Changing Payments Landscape

The emergence of new payment methods and the rise of ecommerce has driven an increase of fraud in the card-not-present (CNP) arena, especially as EMV …

Behold! The Sales Operations Commandments

Those who work in Sales Operations have to juggle multiple responsibilities.<p>Although there may be times when one may become focused on one or two …

Direct Marketing Tips to Find New Customers

When you manage a business there is one fact that never changes: If people don’t know about your company, they aren’t going to buy from you. So, one …

How to generate, and measure, ROI from content marketing

The answer to #1 is easy and I’m going to steal a page from Content Marketing Institute because they sum it up pretty well: “Content marketing is a …

Oligonucleotides - process, diversity, and delivery challenges

<b>At Long Last, Nucleic Acid Therapeutics Are Coming of Age</b><p><b>The Promise and Opportunities</b><p>Although meaningful progress toward the development of …

Avoiding project failure - webinar from PointB Consulting

Projects that transform how a business operates are inherently high risk. Roughly 70% of complex projects fail and of those that are “successful” …

Evaluating marketing automation platforms

Yay. You’ve evaluated and selected a marketing automation platform.<p>Umm. Okay. Now what?<p>When you were evaluating marketing automation platforms, your …

7 ways to improve user engagement with mobile apps

Improved <b>user engagement on mobile devices</b> creates business value and strategic differentiation. Engaged customers — those who participated in a forum …

Optimize Site Search - 2016 playbook now available

For many retailers, search is a “set it and forget it” tool that seldom receives ongoing optimization efforts. When you rethink search as a …

Process validation for accelerated approval challenges - 9 Steps

Historically, it has taken an average of 12 years and, according to a Tufts Center for the Study of Drug Development (CSDD) report, including …

Why do marketing projects fail?

Marketing and sales costs are a growing portion of your cost structure. So why do marketing projects fail so often?<p>Poor definition of project goals, …

Chargebacks and recurring revenue

CHARGEBACKS AND RECURRING REVENUE – REDUCING THE COSTS OF SUBSCRIPTION/MEMBERSHIP TO YOUR BOTTOM LINE<p>Credit card chargebacks cost companies millions …

Stay Stupid with Decrapification

“All I know if that I know nothing.”<p>Decrapification owes everything to Socrates.<p>Thanks to Socrates, this statement is the basis for all of Western …

What is Decrapification?

There’s a joke common among help desk techs that if you can’t walk an executive through their technical problem, get their 10 year old child on the …

5 Insurance Marketing Trends - changing consumer behavior

<b>5 Insurance Marketing Trends – What Every Marketer Should Know</b><p>Of the many factors affecting how insurance companies go to market, technology …

Multilayer Authentication Best Practices for CNP

Multilayer authentication critical for preventing CNP fraud<p>Less than a quarter of 48 national retailers surveyed recently said they have implemented …

The Post-EMV Friendly Fraud Epidemic

A recent report by CBS showed that 86 percent of consumer chargebacks are deliberate. This is a growing trend of post EMV friendly fraud – where …

Identity Theft

Biometrics and EMV

The current state of payments is a rocky one, rife with increased fraud and some confusion about new industry standards and the best ways to secure …

Buyer's Journey 101 - Tips for Selling Online

Just as a journey of a thousand miles begins with a single step, the journey of a buyer begins with a single problem. And being there to answer that …

Acquainted

6 Customer Onboarding Mistakes to Avoid

Acquiring a customer and then providing less than great customer onboarding, is like scaling a wall only to jump back down once you’ve reached the …

Resources: Adeno-Associated Virus (AAV) in gene therapies.

The links that follow were assembled by BioTechLogic to provide insight regarding therapeutic applications, manufacturing, compliance & regulatory …

Incentive Marketing for Retail Banking

The retail banking sector is under pressure – increased regulatory compliance costs, changing consumer behavior driven primarily by technology and …