Beckon

27 Added | 9 Magazines | 1 Following | 1 Follower | @BeckonInc | Finally, marketing has its true north—Beckon is The Source of Truth for Marketing™. Rock-solid data management + real-time marketing intelligence you can trust.

Marketing tech is changing the world. And marketers are getting left behind

As martech gets more common and powerful, there’s an ongoing gap between what it can deliver and what companies are getting from it. Here's how that …

Big Data

10 Omnichannel Stats Every Marketer Should Know

55% of companies have no cross-channel strategy in place (The CMO Club).<p>64% of marketers cite lack of resources and investment as their top barrier …

Marketing

10 Explanations Of Omnichannel Marketing That Will Make You Rethink Your Strategy

Does it seem like we as marketers are always one step behind our audiences? People started Googling everything, so we figured out paid search. Then …

A marketer’s guide to data mining

Big data can be the solution to even your most complex marketing woes.<p>Consumer behavior, revenue reports, brand awareness and social media analytics …

Marketing

Real Life Marketing Lessons from HBO's Silicon Valley

Today’s marketing technology has a major impact on website performance.<p>Tags, the code that is embedded on your site when new marketing technologies …

Silicon Valley
Big Data

What Twitter’s Change in Character Count Could Mean for Social Media Marketers

Last week, <i>Bloomberg</i> gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, <i>Bloomberg</i> reported that Twitter will …

Marketing

Business Analytics Vs Data Science

Big Data Continues To Grow Big Data continues to be a much discussed topic of interest and for good reason. According to a recent report from …

Business Analytics

Beyond Dashboards: Good Business Intelligence is About Actionable Data

Business intelligence is a lot more than visually appealing dashboards. With a market size of roughly $14 billion, business analytics software companies are making actionable sense of an endless stream of data.<p>Simply defined as the "transformation of raw data into meaningful and useful information …

Big Data

Big Data And The Power Of Sentiment

In the days before big data opened doors to seemingly exponential analytical insight, sales and marketing teams often played a guessing game. Were campaigns working? Who were they reaching? What did people think about them? Audience targeting was one way to cut through the noise, but even that was …

Marketing
Big Data
Big Data

5 tips to supercharge your social media engagement

<i>This article was originally published on PR Daily in May 2016.</i> <br>A strong social media presence is an essential part of many marketing plans.<p>Although …

Marketing Technology Growth--Piercing Through the Chaos

From 150 MarTech vendors in 2011 to 3800-plus in 2016, the marketing technology landscape has come a long way, but how do you navigate it effectively?<p>There is no doubt about the exponential growth in the Marketing Technology landscape. It is very obvious both in terms of the sheer breadth of the …

Innovation

A Case Study in Agile Marketing

Marketers work hard to make sense of our data and it’s not easy. Marketing data is uniquely messy and it takes far more time than it should to sift …

Omnichannel Marketing Decisions Made Easy—StubHub Case Study

Channel optimization might be old hat to your marketing department, but odds are, the attempt to do any omnichannel optimization is painful.<p>StubHub …

Marketing Analytics Done Right—Union Bank Case Study

Think: timely, efficient, flexible and consistent.<p>That’s what marketers want most when it comes to marketing analytics and that’s what Union Bank was …

Personalizing Your Marketing? You're Gonna Need Bigger Data

In an increasingly saturated marketplace with a growing number of offline and online advertising channels, how can you, as a marketer, expect to cut …

Marketing
Marketing

Right Brain / Left Brain: Which Will Define The Future Of Marketing?

Monte Wilson, Adobe’s former Vice President & Head of Digital Media Global Strategy and Business Development, knows a little bit about marketing technology (martech). My recent conversation with him as part of my UC Santa Barbara Distinguished Speaker Series covered a variety of subjects, including …

Customer Experience

Big Data Overload: Why Most Companies Can't Deal With The Data Explosion

Most companies I interact with already have too much data. With this post, I would like to make the point that people and companies already can’t cope with the data they have today, let alone the data that is around the corner.<p>Most of them believe that information is a valuable commodity, and one …

Big Data

Making Sense of Engagement Editors, Social Metrics and Analytics

Over the last few years, journalism has seen this spike in the use of one buzzword: Engagement.<p>ADVERTISEMENT<p><b>So What Do Engagement Editors …

Videos

3 data management tips from the finance world

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>August 12, 2015<p>Marketing is data rich, but insight poor. As the number of ways to reach …

The Transformational Power of an Omnichannel POV

If your marketing organization hasn’t mastered data analytics, you’re not alone. Very few have.<p>It’s not for lack of desire — marketers everywhere are …

Customer Experience