Becca Lesser

102 Flips | 15 Magazines | 7 Likes | 4 Following | @Becca_Lesser | Keep up with Becca Lesser on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Becca Lesser”

Fast Casual Nation: The movement that has changed how America eats

Holler & Dash Biscuit House is a small, counter-service chain that has made some big promises to diners: Each location of the biscuit-heavy concept will seek out local ingredients for its food and drink, whether naturally raised birds for a fried chicken sandwich topped with goat cheese and sweet …

Fast Casual

Branding Is About Creating Patterns, Not Repeating Messages

In the latest Method 10×10 piece, principal Marc Shillum argues that branding lies in creating patterns that add up to a whole, rather than a single, monolithic message.<p>Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no …

How the 80/20 Rule Helped Me Double My Income in Two Months

Learn how you can apply the 80/20 rule to your business.<p>This story originally appeared on Due<p>When I first read about the 80/20 rule, or the Pareto Principle, I had a healthy skepticism for it. I couldn’t wrap my head around how 80 percent of my work would only lead to 20 percent of results and that …

Creative People Have Better-Connected Brains, Scans Reveal

Is creativity wired into us?<p>Highly creative people have more neural connections between the left and right sides of their brains, researchers have …

20 Creative Ways to Use Social Media for Storytelling

Storytelling has always played a part in successful marketing.<p>Stories enable us to build personality and create a connection with consumers. But can …

5 Content Formats That Perform Way Better Than Plain Blog Posts

Jas Kaur is the co-founder of QuikConsult More than two-thirdsThe post 5 Content Formats That Perform Way Better Than Plain Blog Posts appeared first …

Infographics

Why one food executive is pledging $25 million to fight his own industry

In late 2015, Daniel Lubetzky learned of a federal rule that puzzled him: Salmon, avocados, olives, eggs and tree nuts aren’t “healthy,” according to the Food and Drug Administration.<p>Lubetzky, the chief executive of snack brand KIND, had just received a letter from the FDA warning him to stop …

Nutrition

5 Predictions For the Future of Digital Marketing

Digital marketing is a constantly shifting process. With the rise and implementation of innovative technologies, digital marketing has been getting …

12 Social Media Marketing Predictions for 2017 From the Pros

Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and …

Marketing

What’s the Story? 5 Ways to Make Better Street Photos

Street photography is an addictive calling—the more you do it, the more you want to do it. You crave more people, more places, more action. Plus, …

This Is What Happens to Your Body on a Thru-Hike

This summer, my wife and I hiked the Colorado Trail, a 486-mile, high-altitude trek from Denver to Durango. While it’s a challenging hike (only about 150 people complete the trail each year), the Colorado Trail Foundation says many hikers finish in four to six weeks.<p>The hike ended up taking us 29 …

Fitness

The Science of Sweet

For more than half a century, we’ve been led to believe that fat is the root of all dietary evil. Recently, though, increasing numbers of public-health officials and researchers are contending that sugar has been the problem all along, causing numerous chronic diseases including gout, cancer, and …

Diabetes

How HotelTonight’s Logo Boosts Revenue By More Than 10% A Year

By doubling as a UI element, HotelTonight’s logo improved the company’s bottom line.<p>HotelTonight has the hardest working logo in the business. The bed-shaped “H” emblem figures prominently in the company’s new ad campaign. And over the past five years, the logo has boosted HotelTonight’s revenue by …

Today, Worry Less About Being “Right” And More About Self-Expression

In our search for perfection, many of us end up finding comfort, stagnancy, and mediocrity. Every time you speak up or have a public “aha” moment …

Low-FODMAP diet catches on among people with digestive misery

Would a life without onions, garlic, apples and most bread be worth living?<p>For growing numbers of people suffering from digestive ills, the answer is "yes," at least for a while.<p>They are trying something called the low-FODMAP diet, an experimental eating plan developed in Australia and now getting …

University of Michigan

What Should You Put in Each Section of Your Facebook Page for Maximum Engagement?

Facebook is the biggest social network in the world, but that doesn’t mean it’s a marketer’s dream solution.I spend a ton of money on Facebook fans. …

Marketing

Startup Lessons with Taiwan’s ‘Adobe-Killer’

Vectr is a Taiwan-based startup going places in the world of graphics and design software. It has already netted close to US$1 million in angel investment from Silicon Valley and has more funding on the way. Chief executive and co-founder Nick Budden talks to <i>The News Lens</i> about the exciting journey …

Startups

Improving Brand Credibility In 2017: What Can We Learn From Brands Like Warby Parker And Casper

In 2017, strong brand credibility is more essential than ever before. With so many companies competing for customer interest, the ability to truly connect with your users in a way that forms a sense of trust is critical. This can be a key differentiator between what you and your competitors bring …

eCommerce

A System for Easily Publishing Consistently Great Content - A Pamela Wilson Series

<i>This five-part series is a guest contribution from Pamela Wilson of Big Brand System.</i><p>Content marketing works — you know that. It’s one big reason you …

Writing

How to Squat

A trainer I've been working with keeps a running list of her clients' fitness goals on her gym's whiteboard. Last January, I showed up to find "The Perfect Squat" written next to my name. "You have the flexibility of a 60-year-old," she'd told me on an earlier visit. Apparently, this was my …

Workouts

Why Your Website Is Significantly More Important Than You Realize | Inc.com

Every business aims to overtake their industry at some point. Yet, today's overcrowded market space is making the climb to come out on top harder than ever before. Complex marketing tactics of yesteryear no longer work for the average startup and websites are no longer all about design. You must …

Marketing

Increase Your Visual Content Engagement in 5 Steps (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Visual content is very powerful -- yet many business owners create content and it doesn’t perform as expected. You can’t publish visual content and expect instant website traffic and social shares to just happen. An effective piece of …

8 SEO Trends You Need to Pay Attention to in 2017

Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A new year means new SEO speculation and trends. While there are some components of search engine optimization that have …

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics.There aren’t many free, intuitive programs that give you the kind of super-valuable …

Analytics

25 Marketing Tools that Will Help You Double Your Users

When you have a business, a thing that separates youThe post 25 Marketing Tools that Will Help You Double Your Users appeared first on iamwire.

Infographics

Quit Your Job And Live Abroad: 8 Places So Cheap You Might Not Need To Work

Have you ever fantasized about quitting your job and moving to a place where it’s so cheap that you barely need to work — if at all? ”It’s a great idea, and it’s not that far-fetched,” says Kathleen Peddicord, who has turned this fantasy into a business. As founder of the company <i></i> Live and Invest …

Dominican Republic

How Social Native is Becoming the King of Native Advertising | Inc.com

If anyone has an eye for what's next in the world of marketing, it's probably Jeff Ragovin.<p>After co-founding and being one of the key figures in building Buddy Media into a major Salesforce acquisition and then staying on with Salesforce for a few years, he launched Ragovin Ventures, a strategic …

Digital Advertising

The Precarious State Of Logo Design

Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting.<p>Three weeks ago the Metropolitan Museum of Art—known colloquially and now formally as “the Met”—unveiled a new logo and identity system designed by the international firm Wolff Olins. The response from …

Why Influencer Marketing Will Explode In 2017

A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.<p>But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention, which is done almost in …

Public Relations

Facebook ads are 'far less viewable' than some advertisers were expecting

The consequence in being more transparent than before, however, is that advertisers are now paying a lot more attention to the accuracy of Facebook's numbers, and those numbers may not be as good as advertisers were expecting.<p>Speaking on a Nomura conference call about Internet advertising trends …