BeatsnBeats

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Apple Music’s abject marketing failure

Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the …

The Top 25 Social Marketing Tools

You and I both know social media marketing can be daunting!We love it. Heck, we’ve worked with small business owners who do $100k in revenue up to …

Rethinking 'The Martian': Why Dust Storms Wouldn't Sabotage A Real Mars Mission

Martian dust storms rank among the most impressive in our Solar System. But no matter how menacing they appear from Mars orbit, they’re not likely to cause astronauts to abort future surface missions, says a planetary scientist who studies the phenomena.<p>Although such storms routinely engulf large …

10 Loyalty Lessons From Brands With Superfans

The most successful brands have loyal followers. Here's how to make your customers fall in love with your company.<p>Customer loyalty is at the root of success for any lasting business. And when that loyalty turns into passionate advocacy, a "superfan" is born. For brands, these dedicated followers …

Green Bay

5 Books That Will Make You So Much Better at Marketing Yourself or Your Brand

Study up on advice from these marketing experts.<p><i>This story first appeared on The Muse, a web destination with exciting job opportunities and expert career advice.</i><p>Over the years, I’ve gone through bookshelves’ worth of marketing and PR books. After a few dozen, some of the books’ messages begin to …

Marketing

The 10 Most Annoying Concert Behaviors

Going to rock concerts has always meant dealing with a bunch of unruly people, many of them very drunk – but it seems like lately things have been …