Barbara Moore

13 Flips | 3 Magazines | 2 Likes | @BarbaraMoor7i6m | Keep up with Barbara Moore on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Barbara Moore”

Strategic principles for competing in the digital age

Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs …

The seven traits of effective digital enterprises

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are …

Accelerating the digitization of business processes

Customers want a quick and seamless digital experience, and they want it now.<p><b>Customers have been</b> spoiled. Thanks to companies such as Amazon and …

Banking

Digitizing the consumer decision journey

In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how.<p><b>Many</b> …

Customer Experience

Mastering digital marketing

The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes …

Marketing

Using big data to make better pricing decisions

Harnessing the flood of data available from customer interactions allows companies to price appropriately—and reap the rewards.<p><b>It’s hard to overstate</b> …

Using marketing analytics to drive superior growth

Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one tool. But an integrated …

Marketing

Monetizing mobile apps: Striking the right balance

More companies are discovering that an application programming interface can turn their data into new revenue streams.<p><b>Mobile apps are becoming big</b> …

Apps

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Inconvenience

The digital tipping point: McKinsey Global Survey results

Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have more work to do before they can scale …

Banking

How big data can improve manufacturing

Manufacturers taking advantage of advanced analytics can reduce process flaws, saving time and money.<p><b>In the past 20 years</b> or so, manufacturers have …

Uncovering cash and insights from working capital

Companies that improve the performance of their working capital can generate cash and see benefits far beyond the finance department.<p><b>Managing a</b> …

How digital is transforming retail: The view from eBay

Does mobile commerce spell the end of traditional stores? In this series of short videos, Devin Wenig, the president of eBay Marketplaces, explains …