Bárbara Aponte Rubio

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Improve Your Digital Strategy: Understand Micro-Moments And Measure Their Impact

In the jungle of digital advertising, deciding where to begin can be extremely overwhelming. First, take some time to think about how your customer interacts with your business on a day-to-day basis. The best way to do this is by putting yourself in their shoes in order to grasp the importance of …

Customer Experience

Your Customer's Experience Is Broken: Here's How To Fix It

Let’s face it: there are many fragile – and oftentimes broken – moments in the customer journey. Departmental hand-offs and changes in channel, for instance, add complexity and threaten to derail purchases and sometimes harm loyalty. So how can you bridge those gaps and deliver the seamless …

Customer Experience

Turning a Lead into a Customer: a Simple Checklist

It's hard to find a good balance between asking leads the right questions and being creepy; still, you've got to try.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the world of marketing, <i>what</i> you know is just as important as <i>whom</i> you know.<p>If you don't know anything about whom you're …

How to optimize infographics for search and social media | Articles | Main

Careful research, interesting content and unique design make a great infographic, but without effective distribution and search visibility, your …

3 steps to take your influencer marketing to the next level

If you look at the social landscape of 2017, one word comes to mind before anything else: noise. A great rush of static is crackling out from all the …

Public Relations

7 Questions to Ask When Brainstorming Content Ideas for Marketing - Small Business Trends

One of the requirements for a sustainable content marketing campaign is the aptitude for generating topic ideas. It may sound easy, but at some …

10 social media laws for PR pros to follow

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way, but getting started …

Public Relations

Take advantage of these top B2B content marketing tactics

Anyone who’s worked in business-to-business marketing knows that it’s a much different game than the business-to-consumer approach.<p>It’s more …

A Social Media Checklist for Your Crisis Communications Plan

In times of stress, one's judgment is impaired, no matter how cool the head might seem. This holds true for both individuals and organizations in …

Public Relations

Don’t Fall for These Top Lies About Social Customer Care

Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with …

Marketing

Why You Need Influencer Relations Marketing Now

Want to get in the know about the why, who & what of influencer relations marketing? Here the the tactics and data you need to make the case.The post …

The Post

Why Your Killer Press Release Isn't Enough - 7 Things You Must Do to Stand Out From the Crowd | Inc.com

You likely already know that it is important to tell your company's story and may even know how to tell your story effectively.<p>But beyond blogging and writing press releases, how do you get someone else to be interested enough to tell your story?<p>Before I launched a tech startup, I spent several …

Public Relations

What PR Pros Can Learn From Successful Organic Growth

Great PR can make or break a company’s chances of securing investors, communicating the right message and gaining visibility online and off.<p>But every …

5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, …

Marketing

3 ways PR pros can make a splash

<i>This article originally ran on PR Daily in February in 2017.</i><br>If your business doesn’t have world-class connections, PR can seem like an battle you …

Public Relations

8 ways to boost your executives' presence through Instagram

There it is: What could have been an overlong video of kids jumping on a trampoline is transformed into a crazy sequence speeded up like a Keystone …

Getting PR Right in the Age of Social Media

Public Relations (PR) has been around for a long time. Traditionally, its success was measured by the extent of media coverage and brand exposure …

How marketers can conquer local SEO efforts

Understanding the ever-changing search engine optimization landscape is one of the biggest challenging marketers face.<p>It can get more complicated at …

Marketing

So what is 'Digital PR' anyway?

Digital PR. It’s one of those phrases that has been buzzing around the industry for some time and if you are unsure what this is exactly, then let me …

5 ways to increase executives’ authenticity on social media

When it comes to executive presences on Facebook and other social media platforms, any number of questions can arise.<p>How to find an authentic voice …

How to garner top-tier coverage without pitching those outlets directly

Imagine the thrill of turning on the television and catching your work on a network morning show or opening The New York Times and seeing a story you …

4 self-defeating mindsets for PR pros

<i>This article originally ran on PR Daily in March of 2017.</i><br>PR professionals are masters at making their clients shine.When it comes to branding …

Public Relations

4 ways to bring your SEO and content teams into harmony

The growth of content marketing has created a permanent shift in the way marketers view SEO. Rather than taking a purely technical approach to …