Barbara

98 Flips | 14 Magazines | 1 Like | 6 Followers | @Barbara3tue | Keep up with Barbara on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Barbara”

Inside the Launch of The Gore-Tex Brand's Gorgeous Adventure Mag

Contently Case Story: Inside the Launch of The Gore-Tex Brand’s Gorgeous Adventure Mag<p>“The bears stood on their hind legs and looked at us, sniffing. …

Content Marketing Resources

Content Marketing News & Analysis - The Content Strategist

The Storytelling Edge: Become a Better Marketer With Our Amazon #1 New Release<p>Design is an incredibly important part of content marketing. So why do …

Click-through rates unrelated to mobile advertising performance: study

<b>A study of mobile display advertising has found click-through rates are often unrelated or even negatively correlated to actions signalling</b> …

Digital Marketing: What is a 21st century brand?

What makes a brand in the 21st century? In this post based on research and personal beliefs that can change the way you think about branding in the …

How digital marketing fits into the marketing mix

2,716<p>Page Views<p>Welcome to Chapter 2 of The Ultimate Guide to Digital Marketing in a Data-driven World. If you missed Chapter 1 you can read it …

Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy

<i>It’s no longer about brand-first. It’s about giving consumers content that adds value to their lives, and in return adds value to us.</i><p>David Beebe in …

Case Study:: Inbound Marketing: Beef jerky company develops content strategy around brand character to increase social media fans 2,113%

Old Trapper is a traditional brand that needed to modernize along with customers. To reconcile the two ideas, the company created a brand mascot that …

Marketing Strategy Sample – Market Sizing, Market Segmentation & Technology Adoption

Marketing Strategy SampleThere are three key components for developing a sound market penetration strategy: market sizing, market segmentation and …

Why influencer marketing should be at the core of your marketing strategy | Marketing Magazine

<b>Influencer marketing: do it or die, writes Detch Singh.</b><p>It’s well known that word of mouth marketing has become explosive as a result of social media. …

Smart Pricing Strategies for Generating Higher Conversions (Part 1 of 2)

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price …

From Browsing Online to Delivery, Product Packaging Matters to E-Commerce Shoppers

Consumers like shopping online. However, sales of even the most finely crafted item can suffer from improper packaging. From online display to …

Login Page

Member Login | About Us | Become a Member | Contact Us<p>Real-World Education for Modern Marketers<p>Join Over 600,000 Marketing Professionals<p>Become a …

Digital is essential to the marketing mix

Digital marketing’s main objective is to promote brands through various forms of digital media and it’s embodied by an extensive selection of …

Volvo’s global marketing strategy: fundamentally changing the way cars are marketed and sold

<b>Tom McNamara and Asha Moore-Mangin, of The ESC Rennes School of Business, look at how Volvo is transforming its global marketing strategy by tapping</b> …

5 Killer Instagram Marketing Strategies You Need to Know

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The Ultimate Inbound Marketing Guide for Business

Marketing March 30, 2015 61 Reads share<p>What does the term “inbound marketing” mean to a small business? What is the difference between inbound …

Wearable technology and patients: what impact will it have on healthcare market research?

Wearable technology may be relatively new, but it’s already having a huge impact on the healthcare industry. From sensors that...

Details of opinion poll inquiry announced | MRS Article | Market Research Society

Further details of the Inquiry into the performance of the opinion polls have been published today by the British Polling Council (BPC). MRS is …

3 Reasons Why Mobile is the Best Form of Market Research

The era of mobile research has arrived faster than anyone could have anticipated. This new dawn of information should be embraced by anyone in market …

Why the long survey is dead

The long market research survey (anything that takes over 20 minutes to finish) is a dead man walking. Just like a colleague you all know is going to …

Customers

Digital Marketing Budgets in Banking Industry Set to Explode

Financial marketers will be spending more and more on paid digital advertising in the next five years. This exclusive report looks at the digital …

10 Useful and Entertaining Digital Marketing Stats From the Last Week

Last week entailed another round of intriguing data points released by marketers, and we've collected the 10 most interesting and fun stats for your …

Importance Of The Purchase Funnel

<i>May 12, 2015</i><p>We all know the typical structure for campaign build outs. Usually we segment by product type, theme, or category. Our keyword lists are …

How To Balance Push And Pull Marketing

In the final analysis, it is the mission that must drive the strategy, not a preference for one set of tactics over another. What we need is not a …

8 Reasons Your Marketing Funnel is a Hot Mess

Image via BigStockPhotoIn his 2015 disruptive technology trends report, business futurist Brian Solis talks about the rise of “full-funnel marketing” …

Remarketing Strategy Using Google Analytics | SEJ

As the Internet grows, it will continue to offer new ways for people to get what they want. Now, more than ever, it’s important to remind visitors …

AdWords

Your Brand Story Should Be Present in Every Part of your Organization

Effective use of online branding can separate an industry leader from an organization that never quite fulfills its potential. It’s your way of …