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Apple's grand unifying strategy: high profit margins

'Surprise and delight' in order to sell more expensive stuff<p>It’s easy to get lost in Apple’s torrent of disparate announcements yesterday and miss the common purpose to them all. But there was indeed a shared, unifying strategy at play, and that was the pursuit and maintenance of high profit …

Here's when Apple is releasing new software for Apple Watch, Mac, iPhone and iPad

Anxious to get your hands on Apple’s latest offerings? We are, too! When it comes to hardware and software, some pretty good stuff is in the pipeline.<p>You’ll probably hang onto your existing hardware, at least for a little while longer. If you’re looking to upgrade your software, here’s when …

Who is the iPad Pro for?

<b>Read next:</b> The iPad Pro review.<p>If you want to get work done, you buy a laptop. If you want to watch movies and play games, you buy a tablet. That's been the conventional wisdom for years now, except it's not really true. Especially not today.<p>The MacBook and iPad Pro look pretty similar on paper<p>The …

Apple iPhone 6S and 6S Plus: faster processors, better cameras, 3D Touch

Next generation smartphone launched in San Francisco features a pressure-sensitive screen, 12-megapixel camera and stronger screen and body<p>Apple has unveiled the iPhone 6S and 6S Plus, the next generation of its smartphones, with faster processors, longer battery life, improved cameras and new “3D …

San Francisco

Hands on with the iPhone 6S and 6S Plus: 3D Touch is for real

Apple's tagline for the new iPhone 6S and iPhone 6S Plus is "the only thing that's changed is everything."<p>And as much as I would like to reject that …

Huge iPad Pro leak: Pricing revealed for Apple’s biggest tablet

In a few hours, Apple will launch new products during a major iPhone 6s media event. One of the keynote’s highlights will be Apple’s first-ever …

Apple

Apple Unveils Cool, New Stuff

iPhone 6s, iPad Pro and new Apple TV: The RAM memory story

There are two things that Apple will never tell you when it comes to its iOS devices, and that’s how much memory an iPhone or iPad has, and what size …

Apple

8 Products Unveiled at Apple's Special Keynote Event

A roundup of all the products just announced by Apple you should make note of.<p>While Apple’s press conferences are normally colloquially named “the …