BSA Marketing

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Secure Web Pages (HTTPS://) - They're for E-commerce, aren't they?

You probably know that whenever you shop online you should always look for the little padlock on the address bar. This shows (along with the URL …

Developing a healthy Twitter strategy - Part 1 - Building your follower base

Twitter is a great tool for getting your message out there, and not just for celebrities and big brands. Increasingly, Twitter is being used by SMEs …

Bounce Rates Explained

I would like to thank Mike Egerton at Host Von Schrader for bringing this article to our attention. It is a great explanation of the Analytics Bounce …

Joined-up Marketing - The Social Angle, Part 4 - LinkedIn Groups

In Part 3 of this series we explored the process of building your network of individual connections.<p>With individual connections you are limited in …

16 most important email marketing KPIs for your business - or is that 3?

In many small businesses, the concept of KPIs (Key Performance Indicators) can seem a little grand. It is one of those business terms that get …

Joined-up Marketing - The Social Angle, Part 3 - LinkedIn Connections

In Part 2 of this series we looked at adding content to you LinkedIn profile and getting involved in LinkedIn Groups.<p>We now look at the next stage of …

Joined-up Marketing - The Social Angle, Part 2

In Business to Business marketing, LinkedIn is one of the must have social media platforms. Although it was primarily used as a recruitment tool …

5 Steps to relevant, attractive content

If you read these pages regularly, you’ll know I am a great fan of regular new content on a website. New, relevant content keeps your site …

Joined-up Marketing - The Social Angle

Everyone who reads our blog regularly will know that we are all about <b>joined-up marketing</b>. It is about using all the appropriate tools available to …

Marketing Matters on Flipboard

A while ago we wrote a blog article about Flipboard, an app available for iOS, Android and Windows, that allows you to read multiple digital …

GrowthAccelerator helps boost Manufacturers

New figures from GrowthAccelerator are giving really positive indicators with manufacturers supported by the GA programme forecasting an average …

What a difference a word makes

I’ve said it before and I’ll say it again:<p><b>Content is king!</b><p>Good content is key to making your website engaging, yet many people struggle to maintain a …

Does your web content marketing generate leads? Here are 3 rules to help ensure it does

Lead generation through content marketing is like going to Siberia. Everyone knows where it is but only a few manage to get there and even less …

Exporting email addresses from your Outlook inbox

Building an email contact database can be a real stumbling block for companies wanting to explore joined-up email marketing. Most people have their …

IKEA 2015 Catalogue - When joined-up goes wrong

Even the big boys get it wrong sometimes!<p>In their 2015 Catalogue launch project, IKEA (or their creatives: BBH) came up with a great concept.<p>The …