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Don’t Forget: Sometimes Personalization Means Removing Content, Not Adding It

Stock photoAs marketers, we typically have a lot we want to share with our customers and prospects. With every new promotion, product launch, eBook …

Free Shipping

Agile-ish Is “Kind of…..Not”

When an organization decides to embark on an Agile Transformation, the first question should be, “Why?” What does leadership hope to achieve? Will …

Project Management

Tips for Boosting LinkedIn Engagement

Pexels<p>With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for …

Social Media Marketing

Why You Need A Specialised Blogger for Your Business

To be successful online, there are a few must-do things every business needs: a great social media presence, a professional website, a successful SEO …

Digital Marketing

Creating Holiday Work-Life Balance at Work

Creating a holiday work-life balance can seem beyond impossible. Indeed, work-life balance at any time is a challenge. But for many businesses, the …

Work-life Balance

How to Write a Cover Letter for a Job Application

One of the slyest tricks you’ll come across on a job application is the part where it says that attaching a cover letter is …

Employment

6 Reasons Why Guest Blogging Still Matters

Pexels<p>SEO and content marketing are in a constant state of flux—and some of the strategies that worked well three years ago (or even three months …

Digital Marketing

4 Things You Can Do as a Business Owner to Promote a Healthy Work Environment

Pixabay<p>We hear a lot about toxic work environments these days. As a business owner, the last thing you need is to discover that your company culture …

The Workplace

How A Simple Thank You Message Can Lift Your Conversion Rate

Shutterstock<p>Imagine someone just subscribed to your email list and allowed you to send them newsletters.<p>Jackpot!<p>But what now?<p>They gave their contact …

Digital Marketing

Facts Tell, But Stories Sell – Great Brands Are Storytellers

Fotocitizen / Pixabay<p>For content marketing to be effective, you need to master the art of storytelling. Its long been known that <i>facts tell, but</i> …

Storytelling

Shark Tank: Human Bobber Accepts $120,000 Offer from Mark Cuban and Kevin O’Leary

Human Bobber<p>Last into the tank are Justin Rietema and Doug Schultz of Human Bobber, seeking $120,000 for 15 percent equity.<p>Human Bobber is a personal …

Entrepreneurship

Shark Tank: Kwik Hang Curtain Rod Brackets Fails to Get A Deal

YouTube<p>Next up is Derrek Burr of Kwik Hang, seeking $80,000 for 20 percent equity.<p>Kwik Hang offers curtain rod brackets that require no screws or …

Entrepreneurship

Shark Tank: MirMir Photo Booth Experience Accepts $700,000 Offer from Robert Herjavec

MirMir<p>Next into the tank are Sean Spencer and Ryan Glenn of MirMir, seeking $350,000 for 10 percent equity.<p>MirMir is a new kind of photo booth …

Entrepreneurship

Shark Tank: Ash & Erie, Formerly Ash & Anvil, Accepts $150,000 Offer from Mark Cuban

Ash & Erie<p>First into the tank are Steven Mazur and Eric Huang of Ash & Erie, seeking $100,000 for 12.5 percent equity.<p>Ash & Erie, formerly Ash & …

Entrepreneurship

6 Tips for a Successful 2018 Content Strategy

LUM3N / PixabayFor many organizations, it’s the beginning of the fourth quarter. That means planning your editorial calendar and content strategy for …

Digital Marketing

5 Life Skills You Should Know and Aren’t Taught in College

geralt / PixabayWhen we’re young we’re brimming with aspirations and opportunities. We dream of one day becoming doctors, engineers, marine …

Time Management

Yes, Education is The Way Forward

Monoar / PixabayNo matter where you are in your career you know things.You actually know a lot more than you think.Sometimes we get down on ourselves …

Learning

Should You Outsource Your Digital Marketing?

The digital marketing landscape may always be in a state of constant flux with technology changing all the time, but the one thing that never changes …

Digital Marketing

14 Reasons Your Facebook Ads Are Not Working

Facebook has almost 2 billion users on whom they’re constantly collecting data. With every update, post, check-in, comment, and like, Facebook stores …

Digital Marketing

Are 280 Character Tweets Good or Bad? Does It Even Matter?

As most of the social media world has heard by now, Twitter has decided to test out tweets that are 280 characters, doubling from their original 140 …

Unique

How to Succeed with Social Media During the Holidays

How to Succeed with Social Media During the HolidaysEmbrace the HolidaysDon’t be one of those people who believes that no business gets done during …

Social Media Marketing

How to Get More Unique Customers With Crazy-Effective Abandoned Cart Emails

Quick quiz:How many times today have you been in the middle of doing something, gotten a notification or an email or a text or just gotten plain ol’ …

eCommerce

Influencers: The Key to Content Marketing

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. …

Digital Marketing

4 Budgeting Basics in Video Marketing Strategy

In this blog post, I want to look at the thorny issue of budgeting in video marketing. This is often something we get asked about and keeping a …

Digital Marketing

8 Best and Free Online PR Tools

Each business owner is pleased when their brand is known to people and known for its quality and reliability. In most cases you have to apply some PR …

Digital Marketing

“Entreployees”: The Secret to Building a Team of Top Performers

089photoshootings / PixabayThe secret to an unstoppable, loyal team of people who always give 100+% is to develop them as “entreployees.” This …

Management

Your LinkedIn Headline: What it Should NOT Be

LinkedIn‘s advice to its membership base on what to do, and what <i>not</i> to do, while they’re on the platform is generally pretty good. One area where it …

LinkedIn

Iranian Man Arrested for Starting Devastating California Wildfires Is Fake News

skeeze / PixabayReports that a 23-year-old Iranian man was arrested for starting the deadly California wildfires are <b>false</b>. Rumors that an “illegal …

California Wildfires

Does Video Actually Show Melania Trump Using A Body Double During A Press Conference?

Flickr<p>Does a viral video really show a fake Melania Trump standing next to President Donald Trump during a recent press conference? <b>No</b>. A rumor …

Donald Trump

Sarah Palin’s Home Vandalized By Black Lives Matter Movement With Hate Slogan Is Fake News

Sarah Palin’s home being vandalized by members of the Black Lives Matter movement is fake news. There is no truth to a report that the former Alaskan …

Black Lives Matter